What were the annual retail sales during 2005 of lip balm and related
lip care products to Hispanics or Latinos in the U.S.? Will accept an
estimate or index number (versus total poluation) if from a credible
source.

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Request for Question Clarification by bobbie7-ga on 26 Apr 2006 08:44 PDT

Kirkm,

I located the lip care products size in dollars in a market research
report published in September 2005. I also have the Hispanic
population (as a percent of the total population) in the United
States.

With these numbers I can give you an estimate in dollars of the U.S.
of the Hispanic  lip care market.

Please let me know in the clarification box if these figures would
suit your purpose.

Thank you, 
Bobbie7

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Clarification of Question by kirkm-ga on 27 Apr 2006 07:25 PDT

If we have the size of the lip care products market and number of
Hispanics (est. at 38 million), we could use the penetration or
'index' (aka Category Development Index of 'CDI') of lip care products
for Hispanics or the index for a related product category (e.g.
personal care products). It would be acceptable if you can provide the
total retail sales and an index or CDI number.

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Request for Question Clarification by bobbie7-ga on 27 Apr 2006 08:42 PDT

Kirkm,


Please take a look at this  information.

Hispanic households use more Health & Beauty care products than
non-Hispanic households requiring resource allocations for sales,
marketing, advertising, promotions, public-relations, events and
sponsorships 50-100% higher than their actual representation of
Spanish and bilingual households in those markets, or about $1 of
every $3-$4.

SP/Eng HH?s as % of Total HH?s   15% 
Hair mousse, gel                 31% 
Nail polish                      24% 
Deodorant                        23% 
Shampoo                          22% 
Toothpaste                       22%

Would this information and the previous information I mentioned be a
satisfactory answer to your question?

Thanks, 
Bobbie7

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Clarification of Question by kirkm-ga on 27 Apr 2006 16:38 PDT

Yes, the info you highlighted along with the previously referenced
data would be acceptable,,, as long as you provide sources for all
data. Thanks.

Hello  again Kirkm,

Below you will find the information I mentioned previously. Sources
for each piece of information will be provided.


The U.S. lip care market is worth $299.4 million

Source: 
Packaged Facts
Market Trends: Sun Care and Lip Care Products
Published: September 1, 2005 
126 Pages 
http://www.packagedfacts.com/product/display.asp?productid=1097889&kw=&CatReturnURL=&SearchReturnURL=&view=toc



41.3 million Hispanics in the United States =  14%

?The estimated Hispanic population of the United States as of July 1,
2004, making people of Hispanic origin the nation?s largest race or
ethnic minority. Hispanics constituted 14 percent of the nation?s
total population. (This estimate does not include the 3.9 million
residents of Puerto Rico.)?

Source: U.S. Census Bureau
Public Information Office 
September 8, 2005  
http://www.census.gov/Press-Release/www/releases/archives/facts_for_features_special_editions/005338.html



From the Association of Hispanic Advertising Agencies: 

?Hispanic households use more Health & Beauty care products than
non-Hispanic households requiring resource allocations for sales,
marketing, advertising, promotions, public-relations, events and
sponsorships 50-100% higher than their actual representation of
Spanish and bilingual households in those markets, or about $1 of
every $3-$4.?

SP/Eng HH?s as % of Total HH?s   15% 
Hair mousse, gel                 31% 
Nail polish                      24% 
Deodorant                        23% 
Shampoo                          22% 
Toothpaste                       22%

The Right Spend II: 
March 28, 2003
Association of Hispanic Advertising
(page 18)
Download here  
http://www.ahaa.org/research/RightSpend_PP_pub.pdf


The Association of Hispanic Advertising Agencies provides other
informative reports.
Download here:
http://www.ahaa.org/research/Research.htm


Search terms:
Hispanic OR U.S. lip care products market million OR billion
Hispanic population in the United States
Penetration beauty OR health OR lip  care products Hispanic


I hope the information provided is helpful!

Best regards, 
Bobbie7

Thanks for helping use a creative approach to answer the question.

Thank you for the tip!
--Bobbie7