I am looking for metrics to substantively answer the following
questions.  I need good quality metrics no older than 2005.  I will
pay US$50/question if they meet the above criteria.

A) What is the change (delta) between hotel bookings on online travel
agents (eg Travelocity, Expedia or Orbitz) where rich media
(photos/virtual tours/full motion video) is presented versu not
presented?

B) What is the incremental revenue gain for a hotel having a single
business traveler or a family (of 4) on leisure travel staying 1
night? (this needs to show all revenues outside of room revenue -
restaurant, room service, Internet, PPV movies etc.)

C) What is brand effects of online rich media on offline transactions
(latency effect of online branding on offline consumerism)?

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Request for Question Clarification by belindalevez-ga on 29 Apr 2006 00:44 PDT

<I have been researching your question and have found the following data:

2005 figures for percentage increase in business for bookings for 2
hotels after the introduction of rich media.

A 2001 case study showing the effect of the introduction of rich media.

2005 Delta figures for:
intent to purchase for rich media,
message association
interactivity
brand awareness.

A survey of factors affecting online travel purchases - including rich media.

Time spent interacting with rich media advertisements.

Average revenue per room for 2005 and for last week.

A breakdown of spending by percentage for categories including food,
drinks, phone etc, rental, and other, in a 2005 report that contains
2004 figures (the 2006 report with 2005 figures is not available until
the summer of 2006).

The average vacation spend for a family of four in 2005.

Is any of this information of use to you?>