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Q: Where can video go? ( Answered 5 out of 5 stars,   2 Comments )
Question  
Subject: Where can video go?
Category: Arts and Entertainment
Asked by: ehb-ga
List Price: $20.00
Posted: 01 May 2006 14:47 PDT
Expires: 31 May 2006 14:47 PDT
Question ID: 724499
I would like a list of places where video is now being served.  It
should included places like TAxi Cabs, elevators, Video Billboards in
Times Square, restaurants, Malls,.
Answer  
Subject: Re: Where can video go?
Answered By: czh-ga on 01 May 2006 19:57 PDT
Rated:5 out of 5 stars
 
Hello ehb-ga,

You ask, ?Where can video go?? The answer is, ?Anywhere and
everywhere.? Researching your question I discovered a new vocabulary
for the kind of advertising examples you gave as examples in your
question.

Here are the current terms:
	electronic display networks
	captive audience networks
	electronic billboards
	digital media networks
	out-of-home media networks
	digital in-store-merchandising
	retail media networks
	place-based media
	digital signage
	intelligent visual information systems

All of these discuss the variety of places and ways that video-based
advertising can be brought to the public. Video displays are
increasingly being used to replace static promotional displays. This
means advertising in all its forms.

Some of the advertising is aimed at captive audiences like taxi cabs
or elevators. All transportation modes can be included here, i.e.,
buses, airplanes, escalators, etc. Other captive places are situations
where people have to stay put while waiting for something to happen.
They may be waiting for personal services such doctors, dentists, oil
change, car mechanic or social services. They might also be waiting
for public events while standing in line for making a purchase (retail
point-of-sale) or admittance to a performance (movies, sports events,
shows, etc.) or their turn to experience something (amusement park
rides, ski lifts, miniature golf, etc.) Video displays might be used
to provide active advertising to all of these captive audiences.

Another emerging market for video displays is the retail arena. Stores
are implementing a variety of stand-alone and networked video displays
to present dynamic advertising to the customer. The displays can be
interactive tools or kiosks for products like CDs, DVDs and games.
They can be billboard type displays in stores to display multiple
options to shoppers in that area of the store. They can be
informational displays on specific products or product categories that
educate the potential customers about products they may be unfamiliar
with and reluctant to buy. The networked versions of digital display
networks can also be used to implement or complement national,
regional or local marketing campaigns by particular store chains
(Wal-Mart, Good Guys) or product lines. This is a growing field and
the video displays can be implemented in almost any retail settings
including the restaurants and malls you mention.

Video displays are also entering the self-serve retail market. ATM
machines in banks and gas pumps are the most obvious. They could be
added in any application where an individual is interacting with a
machine to accomplish a service.

Video billboards like the Times Square example are also growing. Any
conventional billboard is a candidate for replacement by a digital
video billboard. Venues with high traffic volume going passing by at a
reasonable speed so the billboard can be read and absorbed are good
candidates for video displays. Bus and other transit stations are
increasingly using video displays.

Here are some links to help you explore the possibilities further.
Please be sure to ask for clarification if the generalized links don?t
provide you with sufficient detail.

Wishing you well for your project.

~ czh ~


http://www.aka.tv/
about aka.tv

aka.tv is the online publication for an industry with many names but
one common theme: media networks outside the home with a commercial
imperative.
An international billion-dollar industry is springing up around this
market opportunity with its own players, terminology and conventions.
aka.tv plots a path through this rapidly expanding industry by
providing strategic business intelligence and market context for
network owners, service providers, ad agencies, consultant, investors:
in fact, a whole spectrum of professionals engaged in this dynamic
sector.

-------------------------------------------------

http://www.dotronix.com/digital_signage_information.html
Video Display Systems
Whatever You Want To Call It ! 

    Electronic Signs    Electric Signs    Retail Displays
    Dynamic Digital Signage     Dynamic Signage
    Digital Signage     Video Advertising Signage
    Video Signage     Electronic Advertising Displays
    Electronic Displays     Digital Display Systems
    POP Displays     Point of Purchase Displays

-------------------------------------------------

http://www.arbitron.com/downloads/Retail_Media_StudyII.pdf
The Arbitron Retail Media Study 
Volume II: Consumer Interest and Acceptance of Video Displays in
Retail Environments.

-------------------------------------------------

http://www.scala.com/what/index.html
Scala - What Is / What Are
What Is / What Are Table of Contents.
Learn how Scala Infochannel will bring your retail TV channels,
dynamic digital signage networks, narrowcast advertising displays, and
interactive kiosks to life.

-------------------------------------------------

http://www.twincities.com/mld/twincities/business/13900837.htm
Controlling the video

TV becomes even more inescapable as more retailers tap into the
refined marketing benefits of 'narrowcasting.'

-------------------------------------------------

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=32580&Nid=14629&p=33186
A Sense Of Place: Thomson Muscles Into Retail Media, Acquires PRN

-------------------------------------------------

http://www.masternewmedia.org/news/2006/03/30/video_advertising_marketplace_bets_on.htm
Video Advertising Marketplace Bets On User Contributions

-------------------------------------------------

http://publicspace.ca/ttcvideo.htm
TTC SAYS NO TO VIDEO ADS IN SUBWAY CARS

-------------------------------------------------

http://archives.wide-formatimaging.com/publication/article.jsp?pubId=2&id=161
Wide-Format Imaging
Dynamic Signage Dynamic Opportunities

-------------------------------------------------

http://dropzone.tamu.edu/pf/section1.htm
Measuring the Effectiveness of Place-based Media

-------------------------------------------------

http://www.reactrix.com/content/news/aka_DigiAwards2006.pdf
http://broadcastengineering.com/newsletters/dsu/20050323/D2-yahoo-subway-20050323/index.html
2006 digi awards
Ten 2006 Digi Winners

http://www.systemscontractor.com/articles/publish/article_391.shtml
2005 DIGI Award Winners Announced

-------------------------------------------------

http://digitalsignagenews.blogspot.com/
Digital Signage News 

Dynamic digital signage refers to customizable displays that deliver
targeted content, such as product advertisements, weather updates, and
news. These digital signs can be changed dynamically to reflect
differences in the viewing audience from location to location, morning
to afternoon, etc. Below I'll try to keep up with the news from this
rapidly-evolving industry, looking for everything from the biggest
plasmas being produced to the newest marketing trends.


===============
SEARCH STRATEGY
===============

retail  "video display"
in-store video advertising
Out-of-home video networks
retail "point of sale" "video display"
video out-of-home media
Dynamic Digital Signage
digital menu boards
ehb-ga rated this answer:5 out of 5 stars and gave an additional tip of: $5.00
Thank you very much.  You really gave me a great overview.  I may be
back with more questions

Comments  
Subject: Re: Where can video go?
From: yseec-ga on 07 May 2006 02:29 PDT
 
Sorry,I'm a Chinese Boy.So I don't Know.
Subject: Re: Where can video go?
From: czh-ga on 09 May 2006 10:58 PDT
 
Hello ehb-ga,

I'm glad the information was interesting and useful. Thank you for the
five stars and tip.

~ czh ~

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