Hello!

I am interested in learning more about the emerging video ads
marketplace. Apparently, a lot of ads are generated in rich media
(audio & video) and played on webpages when users access the same.

How is this video ad market structured? Is it similar to text ads i.e.
cost per impressions (CPM) with the number of times an ad is displayed
serving as the basis for determining the amount to be given to the
website on which it was displayed? or is it something else?

Any examples of current pricing would be appreciated.

Thanks,
Pat79