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Q: Effect of Do Not Call Legislation on customer acquisition ( No Answer,   0 Comments )
Question  
Subject: Effect of Do Not Call Legislation on customer acquisition
Category: Business and Money
Asked by: associate1973-ga
List Price: $200.00
Posted: 03 May 2006 16:06 PDT
Expires: 02 Jun 2006 16:06 PDT
Question ID: 725228
I would like to understand the effects of the Do Not Call Legislation
on the profitablity of companies in the United States that rely on
outbound call centres
for customer acquisition.

To answer this question I would like:

1. A list of stock exchange listed companies that historically have
used outbound call centres as a significant (eg >40% of customer)
source of customer acquisition

2. Since the introduction of the do not call legislation (in 2003)
what has happened to  these companies revenues and profitability
(EBITDA)

3. How have the companies replaced their customer acquisition method
since the introduction of the do not call legislation

4. Any comments available on how the cost of customer acquisition has
changed since the introduction of the legislation

Clarification of Question by associate1973-ga on 03 May 2006 16:13 PDT
I require this information in short period of time - the next 2 days.

Clarification of Question by associate1973-ga on 05 May 2006 16:21 PDT
If someone can provide four listed companies that have (i) been listed
for more htan 5 years in either the UK or USA; (ii) had more than 40%
of their customers come from outbound telemarketing then I will
consider the question answered (ie really just part one of the
question below).

However I need the answer by end of Saturday (US time).

Request for Question Clarification by czh-ga on 07 May 2006 11:41 PDT
Hello associate1973-ga,

I worked on your question and discovered that it's extremely difficult
to find statistics on the impact of the Do Not Call legislation. I
found a few 10K references where companies discussed anticipating an
impact. My suggestion is that you identify a list of companies that
you think may have been affected and then conduct searches of their
SEC filings to see if any of them reported an impact.

All the best.

~ czh ~
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