Hello again Questionwill,
I continued my search and my findings are as follows:
Akileine
Akileine has three separate lines of creams, sprays and gels for
different problems. The Blue Line handles dry feet and calluses, the
Red Line works on hot, swollen feet and tired legs, and the Green Line
is good for perspiration and odor.
Company: Akileine
Products: Red Line, Blue Line and Green Line
http://www.podiatrytoday.com/article/2307
Website: http://www.asepta.com/pages/fr/index.php
-------------------------------------------------------------
AmeriGel Care Lotion
http://www.podiatrytoday.com/article/2687
Company: Amerx
Amerx Health Care Corporation is a subsidiary of Procyon Corporation,
http://www.amerxhc.com/aboutamerx.asp
URL: http://www.amerxhc.com/ourproducts.asp
-------------------------------------------------------------
Elta Creams
http://www.bandagesplus.com/catmain.php?xCat=40&xMan=&xManu=&xCatg=&pg=2&nSearch=&nHideDesc=
Company: Swiss-American Products, Inc.
Website: http://www.elta.net/
-------------------------------------------------------------
Aquaphor
http://www.bandagesplus.com/prodmain.php?xCat=40&xProd=612&nSearch=
Company Website: Smith & Nephew
http://www.smith-nephew.com/
-------------------------------------------------------------
TriDerma Skincare
Company Website:http://www.triderma.com/home.php
-------------------------------------------------------------
Company: Paddock Laboratories
Product: Ammonium Lactate Cream 12%
http://www.podiatrytoday.com/article/5380
Company Website: http://www.paddocklabs.com/
-------------------------------------------------------------
Podiatrist's Secret Heel Treatment Cream
http://www.footsmart.com/Product.aspx?ProductId=712&cmx=Y&cm_re=xsell-_-bottom-_-1
Company : Benchmark Brands
Website: http://www.benchmarkbrands.com/
-------------------------------------------------------------
DiabetiDerm
http://www.footsmart.com/Product.aspx?ProductId=1458&cmx=Y&cm_re=xsell-_-bottom-_-1
Company : HI-TECH PHARMACAL CO
Website: http://www.hitechpharm.com/
Company's fastest growing brand is the DiabetiDerm ® line lead by
DiabetiDerm ® Foot Cream with L-Arginine. HCP plans to add new
products to the line targeting specific dermatological and podiatric
conditions in people with diabetes and expand its reach through an
aggressive telemarketing campaign and through promotion directly to
podiatrists and dermatologists.
http://www.hitechpharm.com/welcome.htm
Company: Health Care Products - A Division of Hi Tech Pharmacal Co., Inc
Product: DiabetiDerm® Foot Rejuvenating Cream
http://www.diabeticproducts.com/diabetiderm.htm
-------------------------------------------------------------
I am reposting the previous information below.
NASCAR Used to Promote Products
Earn NASCAR RacePoints by shopping at Footsmart
Earn: 3 points per dollar
Footsmart
Comfort footwear and foot care products to relieve foot pain, heel
pain, and arch pain.
http://emall.racepoints.nascar.com/Footsmart/m__1037__.htm
--------------------------------------------------------
?In the year 2000 , Dr. Scholl?s ?announced a sports marketing
promotion featuring New York Giants cornerback Jason Sehorn from the
National Football League, Los Angeles Sparks' Lisa Leslie representing
the Women's National Basketball Association and the Women's United
Soccer Association's Brandi Chastain of the Bay Area CyberRays. The
company is calling the trio its "Sports Squad" and hopes the campaign
will bring a new generation of foot care customers into the category.?
Drug Store News, May 21, 2001
http://www.findarticles.com/p/articles/mi_m3374/is_7_23/ai_75030579
Dr. Scholl's taps athletes to promote foot care products
Named Dr. Scholl's Sports Squad, the trio will participate in a series
of interactive and educational foot health activities throughout the
year. http://www.findarticles.com/p/articles/mi_m3374/is_8_23/ai_76334983
--------------------------------------------------------
BIODROGA
?Spa Sensation - Foot Care Our aim is to please our most demanding
customers with the extension of our Spa Sensation series through this
performing pedicure products. Parallel, we are positioning Biodroga as
the spa specialist and enhancing this image with this range of foot
care products.
Who Should use:
Demanding customers, always looking out for new, innovative products
with first class ingredients.
These products are meant for those Spa Sensation customers who want to
enhance the luxurious feeling of our spa experience with an
appropriate foot treatment.?
http://www.biodrogausa.com/products/spa_sensation/foot_care/Promo.htm
--------------------------------------------------------
Self Treatment and Pampering by Baby Boomers Lifts Foot Care Sales
?Consumers no longer ignore their feet. Aging baby boomers are finding
they need to take better care of their feet.?
?Dr. Scholl's is also driving consumers into stores, thanks to a more
than $60 million spending campaign.
The company's Dr. Scholl's van visits 37 cities yearly. The van has a
podiatrist on board who examines consumers' feet and a crew that
distributes educational materials and samples. Dr. Scholl's has
invested in a public relations campaign to educate more consumers
about foot care. The company has also installed cabinets in
podiatrists' offices that hold educational literature about foot care
and samples.?
??The medication portion of foot care is also benefiting from
innovation. Bergmann says the anti-fungals category is on the rise as
more people work out in gyms.?
??Dr. Scholl's is also helping retailers present a cohesive department
with a new Foot Health Center. The fixture has a header card and
color-coded signage and packaging to help make shopping for foot care
easier. "We've found it increases sales and encourages cross
purchasing," Bergmann reports.?
Drug Store News http://www.findarticles.com/p/articles/mi_m3374/is_15_21/ai_56082700
--------------------------------------------------------
Vendors push for more innovation in foot care to step up dollars -
OTC/Natural Health - Industry Overview
Drug Store News, http://www.findarticles.com/p/articles/mi_m3374/is_11_24/ai_91567917
--------------------------------------------------------
Schering-Plough HealthCare Products
?New, innovative items from Schering-Plough HealthCare Products and a
unique marketing initiative from Professional Foot Care Products
highlight developments in the foot care category for chain drug
stores. Schering-Plough's new merchandise, which ships next month,
continues the company's successful strategy of building category sales
and profits with premium items, says vice president of foot care
marketing Steve LaMonte.?
Chain Drug Review
http://www.findarticles.com/p/articles/mi_hb3007/is_199602/ai_n8018906
--------------------------------------------------------
?While the retail foot care products industry has shown slow growth
over the past four years, it has still been an interesting time of
change. The category has evolved from being a prescription-driven
business to a consumer-driven one, laying a basis for future
innovation and excitement. Consumer trends like self-medication and
self-indulgence are invigorating the market. And certainly there is no
shortage of sufferers: Three out of four Americans experience serious
foot problems in their lifetime and marketers can?t ignore the sore
feet of the aging Boomer population.?
?However, foot care marketers face serious challenges in capturing
consumers for the long term. There is competition from new niche
entrants, issues related to branding and differentiating their
products, and a potential price war between the name brands and
private labels.?
Market Trends: Footcare Products
http://www.the-infoshop.com/study/pf26132_footcare_products.html
--------------------------------------------------------
?The foot care medication market is large and well established.
Approximately $310 million is spent annually on OTC athlete's foot treatments.
The market is dominated primarily by three products -
Schering-Plough's Lotramin AF and Tinactin, which collectively account
for approximately $95 million in sales annually; and Novartis' Lamisil
AT, which accounts for approximately $44 million in annual sales. The
next 7 most popular foot care medication products average about $11
million each in annual sales. We believe that the superior performance
of our athlete's foot medication will allow us to achieve rapid secure
a high degree of product loyalty, which we do not
believe the current market leaders enjoy. We intend to position our
product as a "super-powered" alternative to Lotramin AF and Tinactin.
This will enable us to capitalize on the brand recognition of the
market leaders, while at the same
time differentiating our product through its superior performance.?
Our Global Commercialization and Marketing Strategy
?We intend to undertake an aggressive marketing and commercialization
strategy that will focus on obtaining rapid market penetration and establishing
consumer brand recognition and loyalty with manageable capital expenditures.
??In North America, our marketing strategy is bifurcated. In many
instances, we will seek joint venture partners to participate with us in the
sales and distribution of our products. This will most likely occur
with respect to products that are entering an already crowded market
and thus need
substantial distribution and marketing might to achieve significant market
penetration.?
Overview of Roll-Out Strategy
?The first phase is to place the product in a critical mass of stores on
a national basis. Once a sufficient number of stores have the product on their
shelves, the consumer marketing phase can begin. BioChemics has secured
placement of the deFEET product in the Walgreen's pharmacy chain.
Walgreen's has 4,000 stores nationwide and we believe that deFEET has
been placed throughout the entire chain. Although advertising and
marketing has not yet begun, sales performance has been increasing
every month.?
?The second phase of our strategy consists primarily of a mix of print
and radio advertising. Termin8's and Xtinguish's print campaigns will be placed
in print media targeting males between the ages of 25 and 55. For radio
advertising, we intend to purchase radio spots primarily on large radio station
owners such as Infinity Radio which appeal to sports markets. We plan to spend
approximately $1.2 million from the net proceeds of this offering to fund our
radio advertising campaign.?
?In addition to print and radio advertising, we intend to launch a
promotion campaign to podiatrists and dermatologists that would allow these
specialists to sell our Termin8 and/or Xtinguish brands directly to their
patients. We plan to build a team of sales representatives to launch this
initiative.?
?We have also created a Sports Division which focuses on telemarketing to
professional and collegiate sports teams, health clubs, and golf and tennis
clubs. As a result of these efforts, many National Football League and National
Hockey League teams, and many major college athletics programs are currently
using deFEET. In addition, we have designed promotional campaigns targeted
toward running, cycling, and ski clubs.?
Vaso Active Pharmaceuticals, Inc: SEC Filings
http://sec.edgar-online.com/2003/07/03/0001047469-03-023376/Section11.asp
--------------------------------------------------------
Anastasia Marie Labs expands Diapedic[R] Foot Cream wholesale program.
http://www.allbusiness.com/periodicals/article/288778-1.html
--------------------------------------------------------
Doak Dermatologics
"Doak also pioneered the "See the Podiatrist" campaign, funded in part
by sales of DPM(TM) Cream, to increase consumer awareness of the
essential nature of podiatrists' services and to educate consumers on
the importance of visiting a podiatrist for the treatment of a wide
range of foot conditions. This past spring, Doak created a podiatric
advisory board to deepen the Company's relationship with the podiatry
community. In addition to providing the Company with important
feedback on therapies, the podiatry advisory board assists the Company
in identifying needs for scientific and research support in areas of
interest to podiatry, as well as the educational requirements of the
podiatry community and its patients."
http://www.biospace.com/news_story.aspx?StoryID=18728520&full=1
--------------------------------------------------------
Pedinol launches new website
http://www.allbusiness.com/periodicals/article/247920-1.html
Pedinol introduces "Take a Closer Look at Xerosis" campaign.
(Podiatric Marketplace).
http://www.allbusiness.com/periodicals/article/245807-1.html
--------------------------------------------------------
An interesting idea....
Free Custom Compounding CD
03/18/2005
http://podiatrym.com/letters2.cfm?id=6819&start=601
--------------------------------------------------------
Competition list and sales
February 2005
Emollients/Moisturizers
2004 2003 2002
Carmol 40 29% 18% 17%
Lactinol E (Pedinol) 17% 11% 9%
Amlactin 16% 12% 12%
Lac-Hydrin 14% 12% 14%
Eucerin 13% 9% 14%
Carmol 20 13% 9% 8%
Lactinol Lotion (Pedinol) 12% -- --
Kerasal 9% 11% 4%
Vitamin A & D 9% 3% 5%
DPM Cream 6% 2% --
Foot Miracle 6% 2% 2%
Lubriderm 5% 5% 6%
Aqua Glycolic 5% 1% --
Bag Balm 4% 3% 2%
Tripod Moisturizer 4% 3% --
Keralyt Gel 3% 2% 1%
Callusan 3% -- --
Aloe Grande (Gordon) 3% -- --
Callex (Xenna) 2% 1% --
Calicylic (Gordon) 1% -- --
Others 3% 1% 8%
Prescriptions per week 10.5 9.7 10.3
http://72.14.207.104/search?q=cache:RcgYW7U55fgJ:www.findarticles.com/p/articles/mi_m0LMB/is_2_24/ai_n12416246/pg_8+dpm+cream+pedinol+site:www.findarticles.com&hl=es&ct=clnk&cd=1
--------------------------------------------------------
I hope the information provided is helpful!
Best regards,
Bobbie7 |
,
0 Comments
)