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Q: Advertising in Indian Media ( No Answer,   1 Comment )
Question  
Subject: Advertising in Indian Media
Category: Business and Money > Advertising and Marketing
Asked by: reliquus-ga
List Price: $5.00
Posted: 06 May 2006 00:58 PDT
Expires: 05 Jun 2006 00:58 PDT
Question ID: 725975
I want the ad rates for india / indian cities in the all existing media?
The media are
internet, radio, national newspaper, national magazines, television, city hoardings
Answer  
There is no answer at this time.

Comments  
Subject: Re: Advertising in Indian Media
From: abhiney-ga on 03 Aug 2006 02:43 PDT
 
Hi Reliquus,
This is a mammoth query which you have asked and extremely difficult
to answer, India being one of the most fragmented market in terms of
media in the world.
There are close to 230 channels and god knows numer of publications
Though as far as radio is concerned the FM radio stations are still
launching across the country right now there are only about 16-20 FM
radio stations. Otherwise GOVT. Enterprise covers the entire country

ER (Effective Rate) per 10 sec on TV the rates can vary from. INR 500
rs - INR 220000 per 10 sec

FM Radio across country would operate with an Effective Rate- INR
500-INR 2000 per 10 sec

On Print Dailies ---> rates would vary from INR 1400 rs per sq cm to
100 Rs per sq cm and on Magazines from 600000 to 1000 Rs per full page
color

Hoardings is an unorganise dmarket where the cost of teh site can go
as high as 15,00,000 for 15 days etc

This is very broad and one needs to thrash our details before getting
any deeper in this topic

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