Hello,

I have a set of questions and am lookin for sources of information
that can answer these questions:

1.  Consumer bought Store Brand Pet Food at a particular retailer

2.       We want to know about this target consumer so that we know
which advertisements and promotions to offer to the consumer in order
to maximize the ROI for the advertiser

3.       What do we need to know about the consumer?
a.       What other product categories and brands in each category the
consumer is likely to purchase with or without a promotional offer?
b.       Show a table with each product category, brands in each
product category, and the probability of purchase of each brand with
an offer
c.       Show a table with each product category, brands in each
product category, and the probability of purchase of each brand even
without an offer

Note that we don't need sales information for each store brand, but
only the consumer profile of each store brand so that we can target
each brand's consumers.  Also note that the product categories we are
interested in could be any consumer product, all the way from a car to
a microwave oven, but only from national branded manufacturers.

Sunil