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Q: Ice Cream Market in North America ( Answered 4 out of 5 stars,   1 Comment )
Subject: Ice Cream Market in North America
Category: Reference, Education and News > General Reference
Asked by: saluzzo-ga
List Price: $100.00
Posted: 08 May 2006 12:17 PDT
Expires: 07 Jun 2006 12:17 PDT
Question ID: 726631
Would like to know the facts around the ice cream market in North
America for starters.  SA, Europe and the rest of the world later.
Info needed is:
A.Breakdown of the total market size, then market size by segments:
Ice Cream, Frozen Yogurt, Sherbet, Sorbet and Frozen Novelties, and
the market growth. B. Breakdown of market share in each segment above
and and past/projected changes.  Primary interest is in frozen novelty
but would be interesting to see differences in each segment.
Subject: Re: Ice Cream Market in North America
Answered By: adiloren-ga on 08 May 2006 17:10 PDT
Rated:4 out of 5 stars



International Dairy Foods Association
"Total U.S. production of ice cream and related frozen desserts in
2004 amounted to about 1.6 billion gallons, translating to about 21.5
quarts per person. Source: U.S. Department of Agriculture (USDA)
*	Based on ice cream consumption figures, the top five individual
flavors in terms of share of segment in the United States are: vanilla
(26%), chocolate (12.9%), neapolitan (4.8%), strawberry (4.3%) and
cookies n' cream (4.0%). Source: The NPD Group's National Eating
Trends Services
*	In 2004*, total U.S. sales of ice cream and frozen desserts reached
$21.4 billion. Of that total, $8.1 billion was spent on products for
"at home" consumption, while $13.3 billion was spent on "away from
home" frozen dessert purchases (scoop shops, foodservice and other
retail sales outlets.) Source: 2005 Dairy Facts/International Ice
Cream Association
*	Ice cream and related frozen desserts are consumed by more than 90%
of households in the United States. Source: Mintel
? According to 2004 U.S. production, regular ice cream accounts for
the largest share of the frozen dessert market, at 59.9%. Reduced-fat,
light, lowfat and nonfat ice cream account for 27.8% of the market,
followed by frozen yogurt (4.3%), water ice (4.1%), sherbet (3.5%) and
other (0.5%). Source: USDA"

"The ice cream and frozen desserts industry is an important sector of
the American dairy industry. Ice cream was a $20 billion industry in
the early 2000s; Worldwide consumption of frozen desserts had risen
steadily throughout the 1990s. Premium and super premium ice cream
desserts, which contained higher amounts of butterfat than regular ice
cream, gained popularity in the late 1990s, while frozen yogurt, a
$585 million market in the mid-1990s, declined in consumption. The
U.S. remained the world leader in ice cream production with more than
1.6 billion gallons in 2001. The total value of industry shipments
grew from $5.4 billion in 1999 to $5.7 billion in 2000."

2004 Frozen Desert Consumption and Sales Review

Frozen Food Age
December 2004

"Chilling screams" can take on a happy meaning in the ice cream
category. There's no doubt that "we all scream for ice cream," as the
saying goes: this frozen treat and its related frozen desserts are
consumed by more than 90% of households in the United States,
according to Mintel research. And total U.S. production of
ice-cream-related frozen desserts amounted to about 1.4 billion
gallons in 2003, which translates to about 20 quarts per person,
according to the United States Department of Agriculture (USDA)."

Dayton Daily News (Ohio)
July 9, 2004

"U.S. production of ice cream and related frozen desserts amounted to
1.6 billion gallons or 23 quarts per person in 2001 and generated $20
billion in sales, according to the Midwest Dairy Association. Sales at
scoop shops and other retail outlets accounted for almost two-thirds
of that total."


International Dairy Foods Association

*	In 2003*, about 86% of packaged ice cream retail sales happened in
supermarkets. Convenience store sales were second at 11.4%, drug
stores were third at nearly 2%, with 0.6% occurring at other
locations. Source: Mintel
*	Based on supermarket statistics in 2001*, ice cream volume sales by
quality segment were: superpremium (3.5%), premium (51.5%) and regular
(45%). Source: IRI

? Nearly 80% of supermarket ice cream sales are packaged in
half-gallon containers. Source: IRI, 2001*

Ice Cream in the United States 
Mintel, June 2005, Pages: 99

"The FDM packaged ice cream market grew 17% in current dollars, or 3%
in constant 2004 dollars, from 1999-2004, fueled by unprecedented
levels of product innovation and the emergence of a better-for-you
sector that transformed the look of the ice cream aisle. The $6.8
billion category comprises a wide variety of products including ice
cream, frozen yogurt, frozen soy-based desserts, sherbet, sorbet,
ices, and frozen novelties. The majority of product innovation that
took place over the period was focused on ice cream and frozen
novelties, leading those segments to steal attention and market share
from frozen yogurt, sherbet, sorbet and ices.
Ice cream, the largest segment which accounted for 59% of 2004 dollar
sales, grew 14% over the period from 1999-2004, driven by an onrush of
new products designed to meet the needs of both indulgence-seekers and
health-conscious consumers. In the premium ice cream sector,
manufacturers launched dozens of indulgent, new flavors--many
featuring big chunks of popular candies, cookies, brownies--in an
effort to defend themselves against the swift expansion of ice cream
chains like Cold Stone Creamery and Marble Slab Creamery, where
consumers choose their own concoction of candy, cookie, and other
mix-in ingredients. On the other end of the ice cream spectrum, in the
burgeoning better-for-you sector, manufacturers launched myriad
low-carb and light ice cream products in response to the growing
popularity of low-carb diets and heightened consumer concern about

Pittsburgh Post - Gazette
August 9, 2005

" It's all about making an individual store or chain's ice cream and
frozen dessert stand out in an industry that, while the product isn't
all that different, generates annual sales in the $ 20.5 billion
range, said Salvatore Babones, a University of Pittsburgh sociology

"Americans spent $20.7 billion on ice cream and other frozen desserts
in 2001. U.S. citizens were the leading consumers of frozen treats
worldwide, eating 20 liters per capita, versus an average of 2.3
liters per individual globally. Not only were Americans consuming the
most ice cream, but more American households were partaking in other
frozen delights. According to the International Dairy Foods
Association, U.S. household consumption of ice cream grew from 86
percent in 1996 to more than 90 percent by 2001."

The Grocer
December 11, 2004

"Total ice cream sales dropped 9.4% making the category worth just
under 702m, much of which was a result of the poor summer."



"Packaged ice cream accounted for 52 percent of total U.S. ice cream
sales in 1999. Frozen novelties, consumption of which increased by 20
percent during the last half of the decade, accounted for 35 percent
of total industry sales in 1999. Novelty sales grew another 7 percent
between 2000 and 2001 to reach $2.1 billion. Cookie sandwiches were
the fastest growing novelty item. Packaged ice cream and frozen
novelty sales are expected to grow roughly 8 percent by 2004."

"Super-premium ice cream accounted for 3.5 percent of total sales in
2001; premium accounted for 51.5 percent, and regular accounted for 45
percent. More than 80 percent of ice cream sold through supermarkets
and groceries in 2001 was full fat. About 11 percent was reduced fat,
lowfat, or nonfat ice cream. Sherbet accounted for 4.5 percent, while
frozen yogurt held only a four percent share of the total frozen
desserts market."

"Ice cream and frozen dessert production in the U.S. totaled 1.6
billion gallons. California was the leading ice cream producing state,
followed by Indiana, Pennsylvania, Texas, Ohio, New York, and
Minnesota. The top five U.S. cities in terms of ice cream supermarket
sales in the late 1990s were Portland, Oregon; Omaha, Nebraska;
Seattle, Washington; St. Louis, Missouri; and Buffalo/Rochester, New
York. The most popular flavors included vanilla, chocolate,
neapolitan, butter pecan, and chocolate chip."


"Ice cream and frozen novelty sales hit new highs in 2001. Top brands
include Breyers, Dreyers, Klondike, and Drumstick.
Ice cream sales rose by 5.7% in 2001, according to ACNielsen
(Schaumburg, Ill.), while frozen novelty growth exceeded 10%. Those
impressive numbers were tempered by more sluggish volume gains, 1.6%
for ice cream and 5.4% for novelties, over the past year (see table

Private label items continue to dominate the category according to
Chicago-based Information Resources Inc. (see page 11). Private label
is the largest "brand" in the ice cream, frozen yogurt/tofu,
sherbet/sorbet/ice, and frozen novelty sub-categories; total private
label ice cream and frozen novelty sales topped $1.45 billion for 52
weeks ended 12/2/01, says IRI, the largest chunk of which is bulk ice
cream, which made up $992 million of private label sales. That was a
4.4% gain versus the same period in 2000, however, units were off
4.4%, versus a total bulk ice cream category unit drop of only 1.9%"

International Dairy Foods Association

*	Novelties are separately packaged single servings of a frozen
dessert - such as ice cream sandwiches, fudge sticks, fruit and juice
bars - that may or may not contain dairy ingredients.

*	The total frozen novelty market in 2004 was valued at $2.4 billion,
up 1.3% over 2003. Source: IRI Magazine
*	In 2003*, about 62% of American households purchased novelties. Source: Mintel
*	Mirroring a similar trend in ice cream, vanilla is the top flavor
for novelties, with more than 27% of the volume share. Fudge is the
next highest stand-alone flavor share, with nearly 8%. Source: IRI,
*	In 2001 supermarket sales*, ice cream bars (25%) were the largest
dollar market share of the frozen novelty market, followed by yogurt
novelties (20%) frozen ice (14.1%) ice cream sandwiches (13.5%), and
ice cream cones (10%). Source: IRI


"The frozen novelties segment grew faster than any other segment over
the period. Sales of novelties increased 30%, driven by an influx of
new, better-for-you offerings, as well as a high level of co-branding
that helped raise product awareness."

Dairy Field
July 2005

<<Consumers spend more than $2.2 billion a year on novelties,
according to data from Chicago-based Information Resources Inc, (IRI).
The Washington, D.C.-based International Dairy Foods Association
(IDFA) reports that 62 percent of American households purchase
novelties on a yearly basis.
That said, the latest market surveys indicate a slight melting of
sales. Compared to last year's figures, sales of frozen novelties for
the last 12 months dipped 2.9 percent, with six of the top 10 brands
posting declines.
Even with overall sales in the negative territory for the first time
in years, the category isn't in a total deep freeze, especially given
the increasing diversity of product lines. The burgeoning youth
market, for instance, is spurring all kinds of kid-friendly products.
On opposite ends of the diet spectrum, the growth of better-for-you
novelties and premium and superpremium novelties continues on parallel
tracks (or, perhaps more appropriately, MooseTracks).
Manufacturers, too, note the sheer growth of frozen novelties at the
retail level bodes well for the category even as it ramps up
competition. "Our novelty business is definitely trending up, and
growth is attributed to line extensions and increased distribution of
national brand novelties," reports Penny Baker, marketing manager for
Smith Dairy Products Co., Orrville, Ohio, which markets a line of
Ruggles[TM] novelties. "Look at the growth of the novelty section in
the retail grocery store. Significant shelf space is dedicated to
novelty products.">>

Total Category	$2,202.0	-2.9%	756.8	-3.2%
Private Label	330.1	-0.1	140.7 	-0.3
Nestle Drumstick	132.5	11.9	39.8	20.3
Klondike	126.1	-2.2	42.3	-4.5
Dreyer's/Edy's	95.5	6.4 	32.1	4.4
Whole Fruit
Popsicle	88.7	-4.5	34.2	-2.3
Weight Watchers	86.3	-23.4	21.2	-24.2
Smart Ones
Silhouette	81.1	-29.7	18.2 	-28.9
Haagen-Dazs	57.9	18.3	19.3	22.8
Klondike Carb	56.7	70.2	15.1	67.9
Klondike	49.5	-4.0	15.2	-2.4
* Total sales in supermarkets, drug stores and mass merchandisers
(excluding Wal-Mart) for the 52-week period ending May 15, 2005.
SOURCE: Information Resources Inc.

TOTAL NOVELTIES	$2,353,313,280	Units: 778,521,856
TOTAL ICE CREAM/SHERBET	$4,209,687,808	Units:1,296,874,880
Figures are for the 52 weeks ended 10/31/04.
SOURCE: Information Resources Inc.


"Who is buying ice cream? The typical heavy ice cream consumption
household has an annual income of $50,000 to $69,000, five or more
people, with teenaged children. (see page 10) "Empty nest" households
also index high for ice cream. Frozen novelties are most common in
households making $70K or more a year, with five or more people, and
boasting children of any age. Young singles are the least likely group
to buy ice cream or frozen novelties-and that includes even the
healthier options like sherbet or frozen yogurt."
"Ice cream is purchased by nine out of 10 U.S. households in hefty
qualities, in both unit and dollar terms, is a guaranteed repeat buy,
and doesn't require discounting to move (fewer than 5% of purchases
made with a coupon). It's also a category that is overwhelmingly owned
by grocery stores and supermarkets. Most ice cream sales fall into the
bulk segment; the other two parts of the category as tracked by
ACNielsen, ice milk/sherbet and frozen yogurt, are comparatively far
less popular-with penetration just in the teens-but each has pockets
of noticeable strength. Ice milk/sherbet in households with teens,
while frozen yogurt is popular among older, affluent households.
Frozen yogurt is also markedly more favored by residents of the
Eastern U.S.
As might be expected, the presence of children has a positive impact
on ice cream purchasing. But it's less than one might think: only in
households with only teen-aged children does consumption index
significantly higher (120+) than average. In households with younger
children, or with teens and preteens, ice cream purchase patterns are
closer to average. That suggests merchandising and promotion aimed at
teens or parents of teens, versus the younger set or their parents,
would be more effective."


"Manufacturers of ice cream and other frozen desserts range in size
from small operations with sales under $1 million a year to
subsidiaries or divisions of giant, diversified companies with annual
sales in the billions of dollars and for which frozen desserts are
only a portion of their total product lines. In the early 1990s, there
were approximately 675 establishments making ice cream, 305 making ice
milk, and 175 making water ice. Most of these plants made more than
one type of frozen dessert product."

"The leading ice cream brands in 1998, according to Information
Resources, Inc., were as follows: private label brands ($855.2 million
in sales); Breyer's ($443.9 million); Dreyer's/Edy's ($374.9 million);
Blue Bell ($199.2 million); Haagen-Dazs ($167.9 million), and Ben &
Jerry's ($137.8 million). All experienced increases in sales compared
to 1997."

"Another leader in the ice cream and frozen dessert industry was Good
Humor-Breyers Ice Cream Company, a subsidiary of Unilever United
States, Inc. Unilever's parent company, Unilever PLC, was the global
leader in the ice cream industry and spent the late 1990s acquiring
numerous ice cream companies, including firms in Mexico, China, and
the Philippines. In the United States, Good Humor-Breyers made and
sold a number of brands, including the industry-leading Breyers,
Klondike, which made ice cream sandwiches and bars; Minute Maid, which
offered sorbets and bars; and Popsicle. In August 1999 Unilever
published Licks, Sticks and Bricks: A World History of Ice Cream,
which offered a detailed look at the development of ice cream. Breyers
and Dreyer's together accounted for about 31 percent of the U.S. ice
cream market in 1997."

Los Angeles Times
November 8, 2005

"Dreyer's Grand Ice Cream Holdings Inc., which controls about a
quarter of the U.S. ice cream market, reported its first profitable
quarter in three years after sales of Haagen-Dazs, Dreyer's and Edy's
products rose.
Net income in the third quarter was $859,000, contrasted with a net
loss of $10.5 million a year earlier"
October 18, 2004

"Baskin-Robbins looks to cut off a bigger slice of the $7.3 billion
take-out ice cream market with the launch of its new ice cream Cake

Frozen Food Age
January 2006

"Nestle now has full ownership in Dreyer's Grand Ice Cream Holdings.
It had taken a 67% stake in the Oakland, Calif.-based company in 2003.
Nestle, citing AC Nielsen data, says it now has a 23% share of the
U.S. ice cream market."

SinoCast China Business Daily News
March 16, 2006

" But Nestle has chosen its sales network. Its high-end ice creams
will be sold at stores of Starbucks Coffee Company, a leading
retailer, roaster and brand of specialty coffee in the world.
The Swiss company has turned to the high-end market when the sugar
prices have been surging since the beginning of this year. Among the
new ice creams it released earlier in 2006, only two categories are
sold at CNY 1 and CNY 2 respectively. The rest 13 categories have a
price of more than CNY 2.5.
After a series of acquisitions since last year, the Swiss company has
captured a 17.5% share in the global ice cream market."

"This report analyzes the worldwide markets for Frozen Desserts in
Millions of US$. The specific product segments analyzed are Ice Cream,
Frozen Yogurt, and Frozen Novelties. The report provides separate
comprehensive analytics for the US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East, Latin America, and Rest
of World. Annual forecasts are provided for each region and product
segment for the period of 2001 through 2010. A ten-year historic
analysis is also provided for these markets with annual market
analytics. The report profiles 703 companies including many key and
niche players worldwide such as Baskin Robbins, Inc., CoolBrands
International, Inc., Eskimo Pie Corp., Dannon Company, Inc.,
Dreyerâ??s Grand Ice Cream Holdings, Inc., Good Humor-Breyers Ice
Cream Co., Heinz (H.J.) Company, Ice Cream Partners USA, J&J Snack
Foods Corp., Koninklijke Bols Wessanen NV, Kraft Foods, Inc., Meiji
Dairies Corporation, Nestle SA, Nestle Deutschland AG, Nestle U.S.A.,
Inc., Rich Products Corp., Sara Lee Corporation, Snow Brand Milk
Products Company Ltd., and Unilever NV."

"Tate & Lyle believes that such expansion is vital in order to secure
new markets in the US. But when it comes to ice cream, Tate & Lyle is
certainly correct in saying that consumers want to eat healthily, but
not at the expense of flavor.

Recent consumer research for example suggests that 25 per cent of
people want to see lower fat and lower sugar ice creams available in

The study, carried out by Incepta Market Intelligence Research, found
that 73 percent of ice cream buyers would probably or definitely buy a
lower fat, lower sugar ice cream. Tate & Lyle believes that it can
help the industry meet this demand for change without compromising on
taste. "

Ice Cream Reporter(tm)
January 20, 2006

"There was no blockbuster event in the frozen dessert industry in
2005, no giant merger like Nestle and Dreyer's, no sweeping new genre
like low carb ice creams, no dominating new product like cookie dough.
What stood out for us in 2006, and is our Ice Cream Reporter "Frozen
Dessert Story-of-the-Year," was the continuity of the industry, that
combination of tradition and renewal as characterized by the
celebration of several anniversaries and the launch of several new
frozen dessert companies, that sustains the appeal of frozen desserts
for young and old alike. Among the companies reaching landmarks this
past year were Friendly's, which celebrated its 70th anniversary (ICR
7/05), Baskin-Robbins, which turned 60 (ICR 9/05), and Elan frozen
yogurt, which reached its 20th year in business (ICR 5/05). On the
flip side, 2005 saw the birth of such new companies and brands as
OTTIS ice cream, introduced by Quantum Food Design, Tara's Organic Ice
Cream, and SheerBliss Ice Cream (ICR 10/05). All three offer a unique
product slant, with SheerBliss leverage the current popularity of
pomegranate flavor, Tara's building on the steadily growing organic
foods movement, and OTTIS on the cutting edge of food trends with its
positioning as a low glycemic dessert."

Dairy Reporter / 2006

"The US ice cream market has also become much more consolidated in
recent years, making it more difficult for small companies to get a
foot in by themselves."

" Nestlé subsidiary Dreyer's now has a 23 per cent share of the
sector, according to the latest figures from ACNielsen, while Dreyer's
and Unilever together control more than 40 per cent of the market."

Hoover's Company Records - In-depth Records
May 2, 2006
Dreyer's Grand Ice Cream Holdings, Inc

FISCAL YEAR DATE: December, 2004 
(Millions U.S. Dollars)	 2004	2003	     2002
Revenue	               $1,588.4	$1,190.6	$1,346.0


"Mintel expects that the category will continue to grow at a moderate
pace over the next several years."

Frozen Food Age
March 2005

"There are two hot trends in the cold world, of ice cream and they
fall at both ends of the spectrum: catering to the cream of the crop"
consumer palate that wants nothing but the most indulgent,
super-premium, full-fat, frozen treat, and catering to the "let's crop
the cream" consumer palate, that is looking for a better-for-you
frozen option.
National and regional players alike have taken on both consumer
screams for ice cream this spring/summer season, with even a newly
emerging middle-of-the (rocky)-road option: smaller bites of the good

What's Hot in Ice Cream

Ice Cream Reporter(tm)
January 20, 2006

"Shaping up as a major story for 2006 is whether the Food & Drug
Administration (FDA) will rewrite the federal Standards of Identity
for ice cream and other frozen desserts along the lines proposed by
the International Ice Cream Association (IICA) and its parent
organization, the International Dairy Foods Association (IDFA). Should
the FDA opt for the revisions, it will create some of the most
significant changes for manufacturers, suppliers, and consumers that
have taken place in many years."

Frozen Food Age
January 2006

<<We can all look forward to a cold, "icy" spring. After sliding
through a relatively flat 2005 (while the final year-end numbers
weren't in at press-time, it looks like the category grew around 2%),
the ice cream makers are back this year with mounds of new products
that scream the latest category trends, running the gamut from
Better-for-You formulas to high-indulgence flavors--two popular themes
that ideally are not mutually exclusive.
Throughout the frozen aisles, an "updated" interest in Better-for-You
varieties is apparent, and ice cream is no exception. "Consumers are
still very interested in light, no-sugar-added and reduced-fat foods,
but they are tired of typical 'diet' foods," maintains Jason R.
Glover, marketing manager for Wells' Dairy's Blue Bunny brand, based
in Le Mars, Iowa. "These consumers still want products that are
premium and indulgent in quality and taste, just tailored for their
diet needs.">>



Ice Cream Reporter(tm)
October 20, 2005

"In addition, although Canadian sources report that the overall
Canadian ice cream market is "stalled" with sales of about $ 1 billion
annually, the sales of high-end frozen desserts, the segment in which
Cold Stone competes, have bucked the trend, showing growth while other
segments were flat or decreasing."

Profile of the Canadian Dairy Industry

Figure 5. Per Capita Consumption of Dairy Products 
Product	 1990 1995	2000	2001	2002	2003	2004
Ice Cream (l) 11.4711.46	8.78	9.37	9.66	9.37	9.28

Guelph Mercury (Ontario, Canada)
August 6, 2005

"Nothing hits the spot on a hot summer's day like a cold scoop of ice cream.
Come on, I know you're with me. Last year, we each devoured, on
average, a whopping 9.28 litres of the tasty treat.
And although a pair of multinational corporations control about 50 per
cent of the Canadian ice-cream market, there are a host of home-grown
manufacturers more than holding their own."
Dairy Market Reviews/ Canada

Ice cream in Canada 
Datamonitor, March 2004


International Dairy Foods Association
"Mexico is the single largest market for U.S. frozen dessert exports,
with an estimated value of almost $17 million. Canada was the number
two destination for U.S. frozen dessert exports, valued at $6.6

Ice Cream in Mexico 
Euromonitor International, Jan 2005, Pages: 60


2005 Dairy Market Data

Dairy Products: Quantities Manufactured, United States, 1998-2002 [By Product]
Report Title: Agricultural Statistics, 2004 
Issued By: Department of Agriculture
Publication Date: January, 2004
Table on Page(s): VIII-14

2002 Quantity Manufactured in 1,000 gallons

Ice Cream 
Regular: 988,883
Lowfat: 361,587
Nonfat: 20,637
Sherbet: 54,639
Frozen Yogurt: 73,406

Dairy Products: United States Exports By Country Of Destination,
2000-2002 [By Commodity]
Report Title: Agricultural Statistics, 2004 
Issued By: Department of Agriculture
Publication Date: January, 2004
Table on Page(s): VIII-27

United States Ice Cream Exports in Metric Tons

Canada: 4,397
Mexico:  5,084

Canada: 4,961
Mexico: 8,838

Producer Price Indexes For The Net Output Of Selected Industries: 1999
To 2003 [Part 01: SIC Codes 1011-2531]
Report Title: Statistical Abstract of the U.S., 2004-05: 
Issued By: Bureau of Census
Publication Date: October, 2004
Table on Page(s): 473

Ice Cream and Frozen Deserts
1999: 150
2000: 150.4
2001: 157.1
2002: 158.8
2003: 160.4



Five retailers around the country provide some insight into ice cream
and frozen novelty trends in their markets.
Publication: Frozen Food Age Mar 2002

Screams for new flavor concoctions are answered in 2002 with a wide
variety of new ice cream combinations and novelties.
Publication: Frozen Food Age Mar 2002


Dairy Market News

Dairy Information

National Dairy Council

United States Dairy Export Council

Extraordinary Dairy


Thanks for the question. I hope that this suits your needs. Please
feel free to request clarification if you need further assistance with
your question.

Best regards,
Anthony (adiloren-ga)

Request for Answer Clarification by saluzzo-ga on 09 May 2006 11:49 PDT
Great response and fast too!  Again, primary interest is in novelties.
 Any more info on other players in the industry, preferably by market
share, than the top ten? From your data the top ten make up 50% of the
market so missing data on half the market.

I have to admit that it will take me a little to get through the rest
of the data you have here but noticed this piece right off.  Thanks so

Request for Answer Clarification by saluzzo-ga on 10 May 2006 06:16 PDT
Again, primary interest is in novelties.
 Any more info on other players in the industry, preferably by market
share, than the top ten? From your data the top ten make up 50% of the
market so missing data on half the market.

Hoping you can complete this??

Clarification of Answer by adiloren-ga on 10 May 2006 19:56 PDT
I have provided some market share info for novelties below that should
fill in the gaps. Also, remember that about 40% of the market belongs
to private labels that vary by region and are so numerous that there
specific share percentages would seem negligable.

I hope this helps. Let me know if you need any more clarification. 


Novelty Market:

Frozen Food Digest
"The four major producers of frozen novelties are Nestle, Gold Bond,
Mars, and Kraft General Foods Inc. (Philip Morris Companies). They
account for more than half of the total food store sales in the

"Nestle acquired the Dole line of frozen desserts and thus became the
U.S. leader in frozen novelties, with revenues totaling $216 million.
This included sales of popular brands such as Drumstick and Nestle
Crunch Bars, in addition to Dole products. Nestle's share of the
market was 15.8%.

Unilever, the international conglomerate that owns Gold Bond, held a
14.4% share of the frozen novelties market with sales of Gold Bond,
Good Humor, and Popsicle branded products. Mars placed third, with
12.4% of supermarket sales. Kraft General Foods Inc. products claimed
9.6% of the market."

Frozen Food Digest
"Good Humor-Breyers Ice Cream, with headquarters in Green Bay, WI, is
America's leading manufacturer and marketer of branded packaged ice
cream and frozen novelties. [Nielsen Scantrack 10/23/99 YTD].

Its well-known brands include Breyers[R], Popsicle[R], Klondike[R] and
Good Humor[R]."

Frozen Food Digest
"Today, three of the top players in frozen novelties in the U.S. are
international conglomerates headquartered outside the United States:
Unilever, Grand Metropolitan and Nestle."
"40%- The market share of private-label and regional 
ice cream brands"

Frozen Food Age
March 2005

"CoolBrands International Inc. has seen to it that indulgent frozen
novelties and ice creams, and those that are better-for-you, are not
mutually exclusive in fact, the Markham, Ontario-based company is
maintaining a significant position as a fastest-growing player in this
fast-growing market.
While 2004 saw frozen novelties grow at about 1 percent (amounting to
a $2.4 billion category), the better-for-you subsegment of that
(defined by its claims of lower fat, carbs, sugar or calories) grew at
almost 20 percent (amounting to an $800 million market). This is
according to IRI data for the Total US Dollar Sales, Full Year 2004."

Hoover's Company Records - In-depth Records
May 9, 2006

"CoolBrands' products are beyond cool -- they're frozen. As the #3 US
ice cream company (after Dreyer's and Unilever), it makes and
distributes ice creams and other frozen treats. Its licensed and
co-branded retail products include Eskimo Pie, Godiva, and Yoplait.
CoolBrands also makes frozen yogurt and ice cream mixes, egg nog, and
other dairy ingredients. Its fresh dairy division produces yogurt sold
under the Breyers brand. The company also franchises the Jerry Tucci's
Pizza Pasta and Tropicana Smoothies retail outlets. While CoolBrands
is Canadian, 99% of its sales are in the US. Co-Chairman Serruya and
the family of former co-chairman Richard Smith control nearly 55% of
the company's voting stock."

"At the close of 2004, CoolBrands shifted its attention to slightly
warmer products. When Kraft Foods decided to clean out its
refrigerator, CoolBrands offered to buy its yogurt business, including
the Breyers, Creme Savers, and Light 'n Lively brands. The combined
brands have estimated sales of $90 million and the $57.5 million
acquisition was completed in early 2005."

Bonus Novelty Info:

Frozen Food Digest
"Bars (with and without sticks) have traditionally been the most
popular form, and still account for more than 85% of all novelties
sold. Sandwiches follow bars with about 5% of the market, and cups
also account for nearly 5% of sales. Cones and miniatures each have
around a 2% share.

Novelties made of frozen dessert have shown tremendous growth in
recent years. However, total industry sales trends suggest that
consumers who purchase novelties are switching over to frozen yogurt."

Product Trends 
Frozen Food Digest
"The product trends characterizing the current frozen novelties market include: 

* crossover efforts between ice cream and confectionery--ice cream
bars inspired by and designed to resemble popular candy bars; and the
use of candy and sweet baked goods as mix-ins

* licensing and brand-name extensions 

* tropical flavors in fruit-and-juice novelties 

* the use of "light" formulations--lower in fat, calories, sugar, or
cholesterol, or otherwise positioned as relatively healthy or

* indulgent/upscale products 

* products for children, some of which also target nostalgic adults "

Ice Cream Market/ General:
"And competition is fierce, if oddly cozy. Dreyer's distributes Ben &
Jerry's nationwide, but not Breyers, though both are units of the huge
Anglo-Dutch food and consumer goods company, Unilever (nyse: UL - news
- people ). Dreyer's is publicly traded and is 21.7% owned by Swiss
food giant Nestlé, which makes Dole frozen novelties and has a 50%
stake in a joint venture to distribute Häagen-Dazs in the U.S.
(Pillsbury owns the rest of the venture). In ice cream manufacturing,
Dreyer's is out in front, with an 18% U.S. market share versus 15% for
Breyers, the closest competitor. With 12.3% sales growth, Dreyer's is
increasing its lead over its competitors."

Leading Players
*	Baskin-Robbins 
*	Ben & Jerry's Homemade, Inc 
*	Dreyer's Grand Ice Cream, Inc 
*	Eskimo Pie Corporation 
*	Friendly Ice Cream Corporation 
*	Good Humor-Breyers (The Unilever Group) 
*	Häagen-Dazs (The Pillsbury Company/Diageo) 
*	Nestlé USA 
*	TCBY Enterprises, Inc 
*	Other Key Players 
*	Blue Bell Creameries 
*	Dairy Farmers of America, Inc 
*	Dean Foods Company 
*	Fieldbrook Farms Ice Cream 
*	Jack & Jill Ice Cream Company 
*	Starbucks 
*	Wells Dairy, Inc 
*	Yogen Fruz World-Wide, Inc.

Competition Heats Up With Ice Cream Franchises
saluzzo-ga rated this answer:4 out of 5 stars and gave an additional tip of: $5.00
Quick and thorough.  Nice job.  Saved me lots of time.  First time
using this service.  I'll use it again.

Subject: Re: Ice Cream Market in North America
From: deadmaster1-ga on 16 May 2006 08:02 PDT

I know you paid only 105$ for this information. The information is
high quality, but what do you think of buying an expert "Market
Research" of the North American Ice Cream market?

I know they are a bit "pricy", but it could be useful. Unfortunately,
I don't know any other "cheaper" market reports. Since you are
presumably a "starter".


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