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Q: Annual market research expenditure in the US ( Answered 5 out of 5 stars,   0 Comments )
Question  
Subject: Annual market research expenditure in the US
Category: Business and Money > Advertising and Marketing
Asked by: sandy24-ga
List Price: $85.00
Posted: 10 May 2006 11:43 PDT
Expires: 09 Jun 2006 11:43 PDT
Question ID: 727354
I would like an estimate of the total dollars spent annually by
businesses in the United States on primary market research (this
includes things like focus groups, online and paper-based surveys
etc.) Please be sure to include the sources used to answer this
question.
Answer  
Subject: Re: Annual market research expenditure in the US
Answered By: bobbie7-ga on 10 May 2006 12:38 PDT
Rated:5 out of 5 stars
 
Hello Sandy 24,

Below you will find the results of my research for market research
spending in the United States.



According to Laurence N. Gold, editor and publisher of Inside
Research, which tracks market research spending in the U.S., market
research spending in the United States  was $7.32 billion in 2004.

Excerpt:

?To understand the customer and develop better ways of communicating
with key audiences, marketers are increasing their spending on market
research. Spending rose an estimated 7.5% last year over the $7.32
billion spent in 2004, said Laurence N. Gold, editor and publisher of
Inside Research, which tracks market research spending in the U.S.
Final data for 2005 were still being compiled at press time.  Spending
on online market research in the U.S. totaled $1.18 billion in 2005,
up about 17% from 2004, Gold said.?

Source:
BtoB magazine for marketing strategists: April 3,  2006
http://www.btobonline.com/article.cms?articleId=27589



=====================================================


CASRO?s 2005 Data Trends Surveys Results 


Total U.S. Market Research Spending 
2004            $7.3 billion
2003            $6.7
2002            $6.3
2001            $6.1
2000            $5.9
Source: Inside Research, Estimate as of May 2005



U.S. Online Research Spending
2005           $1.1 billion
2004           $1.0
2003            $.8
2002            $.6
2001            $.4
Source:
Source: Inside Research, Sept. 2005 (Forecast July 2005)
Source: Inside Research, January 2005



U.S. Market Research Spending by Type 2004
Type           (Billions)            % 
Syndicated      $3.2               43.5%
Qualitative      1.2               16.3%
Survey           2.9               39.3%
Total           $7.3               100%
Source: Inside Research, Estimate as of May 2005



World total market research spending $18.9 billion
Europe             $8.3 billion
North America      $7.1 billion
Rest of the world  $3.5 billion 
Source: ESOMAR


CASRO?s 2005 Data Trends Surveys Results 
December 1, 2005
http://www.casro.org/pdfs/CASRO%202005%20Data%20Trends%20Results.pdf


=====================================================


According to William A. Cook Senior VP - Research and Standards for
the Advertising Research Foundation, New York:

Trends in growth

?The continuing growth of online market research, which is expected to
cross the $1 billion mark for the first time ever. Online market
research spending is projected to grow by 16% in 2005 to nearly $1.125
billion. In 2000, online market research spending was a mere $256
million. More large tracking and ad hoc surveys will move to the Web.
Concept and product testing will continue to see the largest use of
online market research, followed by sales tracking.?

Trends in spending 

? Global market research spending in 2003 was estimated at $19 billion
by ESOMAR, representing an increase of 5.1% over the previous year. In
the same time period, U.S. market research spending rose by 5.6% to
$6.66 billion. The global market research spending in 2004 was $20
billion, an increase of 5% over 2003. Global market research spending
is expected to grow 5% to 6% annually during 2005-07.?

?The Inside Research Roundtable of large U.S. market research buyers
surveyed last October reported that 43% will spend more for market
research in 2005 than in 2004, somewhat higher than 36% a year ago.
However, 20% will spend less, over twice as high as a year ago. The
remaining 34% report no change, down from 55% a year ago.?

Arfsite: April 4, 2005
The ARF is the preeminent professional organization in the field of
advertising, market and media research
http://www.arfsite.org/about/news/pr_040405btob.html


BtoB magazine for marketing strategists: April 1,  2005
http://www.btobonline.com/article.cms?articleId=23871



=====================================================



Search terms used: 
"market research spending" billion


I hope the information provided is helpful!

Best regards,
Bobbie7
sandy24-ga rated this answer:5 out of 5 stars
Multiple data sources used to validate data and interesting additional
trend information also provided. Thanks!!

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