Hello Sandy 24,
Below you will find the results of my research for market research
spending in the United States.
According to Laurence N. Gold, editor and publisher of Inside
Research, which tracks market research spending in the U.S., market
research spending in the United States was $7.32 billion in 2004.
Excerpt:
?To understand the customer and develop better ways of communicating
with key audiences, marketers are increasing their spending on market
research. Spending rose an estimated 7.5% last year over the $7.32
billion spent in 2004, said Laurence N. Gold, editor and publisher of
Inside Research, which tracks market research spending in the U.S.
Final data for 2005 were still being compiled at press time. Spending
on online market research in the U.S. totaled $1.18 billion in 2005,
up about 17% from 2004, Gold said.?
Source:
BtoB magazine for marketing strategists: April 3, 2006
http://www.btobonline.com/article.cms?articleId=27589
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CASRO?s 2005 Data Trends Surveys Results
Total U.S. Market Research Spending
2004 $7.3 billion
2003 $6.7
2002 $6.3
2001 $6.1
2000 $5.9
Source: Inside Research, Estimate as of May 2005
U.S. Online Research Spending
2005 $1.1 billion
2004 $1.0
2003 $.8
2002 $.6
2001 $.4
Source:
Source: Inside Research, Sept. 2005 (Forecast July 2005)
Source: Inside Research, January 2005
U.S. Market Research Spending by Type 2004
Type (Billions) %
Syndicated $3.2 43.5%
Qualitative 1.2 16.3%
Survey 2.9 39.3%
Total $7.3 100%
Source: Inside Research, Estimate as of May 2005
World total market research spending $18.9 billion
Europe $8.3 billion
North America $7.1 billion
Rest of the world $3.5 billion
Source: ESOMAR
CASRO?s 2005 Data Trends Surveys Results
December 1, 2005
http://www.casro.org/pdfs/CASRO%202005%20Data%20Trends%20Results.pdf
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According to William A. Cook Senior VP - Research and Standards for
the Advertising Research Foundation, New York:
Trends in growth
?The continuing growth of online market research, which is expected to
cross the $1 billion mark for the first time ever. Online market
research spending is projected to grow by 16% in 2005 to nearly $1.125
billion. In 2000, online market research spending was a mere $256
million. More large tracking and ad hoc surveys will move to the Web.
Concept and product testing will continue to see the largest use of
online market research, followed by sales tracking.?
Trends in spending
? Global market research spending in 2003 was estimated at $19 billion
by ESOMAR, representing an increase of 5.1% over the previous year. In
the same time period, U.S. market research spending rose by 5.6% to
$6.66 billion. The global market research spending in 2004 was $20
billion, an increase of 5% over 2003. Global market research spending
is expected to grow 5% to 6% annually during 2005-07.?
?The Inside Research Roundtable of large U.S. market research buyers
surveyed last October reported that 43% will spend more for market
research in 2005 than in 2004, somewhat higher than 36% a year ago.
However, 20% will spend less, over twice as high as a year ago. The
remaining 34% report no change, down from 55% a year ago.?
Arfsite: April 4, 2005
The ARF is the preeminent professional organization in the field of
advertising, market and media research
http://www.arfsite.org/about/news/pr_040405btob.html
BtoB magazine for marketing strategists: April 1, 2005
http://www.btobonline.com/article.cms?articleId=23871
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Search terms used:
"market research spending" billion
I hope the information provided is helpful!
Best regards,
Bobbie7 |
,
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