Hello again Jason,
The results of my research are as follows:
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Top 3 Online Travel Agencies, April 2005
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Travel Agencies Unique Audience Visitor Conversion Rate
Expedia 16,260,000 5%
Travelocity 11,714,000 3%
Orbitz 11,616,000 4%
Nielsen/NetRatings NetView, June 2005
Nielsen/NetRatings MegaView Travel June 2005
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Reaching the Travel Audience
April 11, 2006
Imedia Connection
http://www.imediaconnection.com/content/9004.asp
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Top 3 Airline Web Sites Ranked by Visitors, April 2005
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Airline Unique Audience(000) Conversion Rate
Southwest Airlines 8,141 14%
American Airlines 5,663 9%
Delta 4,912 10%
Source: Nielsen//NetRatings NetView, June 2005
Source: Nielsen//NetRatings MegaView Travel, June 2005
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Clickz: June 2005
http://www.clickz.com/stats/sectors/travel/article.php/3514481
Nielsen/NetRatings
http://www.nielsen-netratings.com/pr/pr_050621.pdf
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According to Daniel S. (Steve) Hafner, cofounder of travel Web site
Kayak.com, Kayak's conversion rate from click to sale is 8%.
Source:
Forbes Magazine: 11.14.05
http://www.forbes.com/business/forbes/2005/1114/100.html
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The only figure I was able to dig up for SideStep is from 2002.
Travel Technology Update
March 22, 2002
?SideStep?s conversion rate was in a very respectable 4%-5% range .?
http://www.sidestep.com/html/press_center/news/2002/news_032202.html
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Related information that might interest you:
USDM.net and Majority Opinion Research 2005 Survey
USDM's CEO reports cities that created websites to attract visitors
saw a massive influx of tourism.
http://www.tiapei.pe.ca/newsletters.cfm?storyid=207&catid=55
?According to a survey of visitors to 11 destination Web sites
operated by official tourism offices, an average 55 percent
subsequently visited the destinations in 2005 and during their stay
spent an estimated $9 billion on lodging, dining, shopping,
entertainment and transportation.?
?All eleven sites had conversion rates (percentage that visited) above
40 percent and eight of the 11 sites had conversion rates of Web site
visitors to destination visitors higher than 50 percent.?
http://www.hospitalitynet.org/file/152002526.pdf
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?Travel search engines rapid rise poses a threat to travel agencies,
according to Hitwise. Travel meta-search engines like Kayak, Mobissimo
and Yahoo! Farechase are the latest in the travel consumer?s arsenal
for finding the absolute lowest prices.
According to Hitwise, the market share of visits to four of the major
travel search engines has increased by 304% in the past six months
(April 2005 versus October 2004) and their contribution of Visits to
the Hitwise Travel Agencies category increased by 250% when comparing
October 2004 to April 2005. In the same period, the market share of
visits to the top 5 travel agencies (Expedia, Travelocity, Orbitz,
Yahoo! Travel and CheapTickets) increased by 11.3%, while visits to
the Travel Agencies category decreased from 65.3% to 62.2%.
Among the travel search engines, Kayak.com showed the largest increase
in market share, with visits up 6,019% in the past six months. Other
travel engines are gaining significant ground as well: Yahoo!
Farechase up 659%; Mobissimo up 350%; and Cheapflights up 56%.?
(TravelDailyNews, May 2005)
http://www.etcnewmedia.com/review/default.asp?SectionID=10&OverviewID=4
Search terms used:
"Conversion rates" travel industry websites
"Kayak's conversion rate"
SideStep conversion rate OR rates
I hope the information provided is helpful!
Best regards,
Bobbie7 |
