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Q: Purchasing Marketing Data for College Seniors ( Answered 5 out of 5 stars,   1 Comment )
Subject: Purchasing Marketing Data for College Seniors
Category: Business and Money > Advertising and Marketing
Asked by: mkaman-ga
List Price: $200.00
Posted: 10 May 2006 22:37 PDT
Expires: 09 Jun 2006 22:37 PDT
Question ID: 727551
I would like to purchase email and street address data for College
Seniors who are about to graduate.  Where can I buy / rent this type
of information?
Subject: Re: Purchasing Marketing Data for College Seniors
Answered By: politicalguru-ga on 14 May 2006 03:36 PDT
Rated:5 out of 5 stars
Dear Mkaman, 

Alloy have mailing lists (both postal and email) for college students,
which could be screened by year:

Alloy Marketing

"# Reach over 8.5 million college students
    - 5 million+ by direct mail
    - 3.5 million by e-mail
# Broad reach with a combined circulation of 11.5 million
# Targeting options available; college size, college type, demographic
and geographic factors "

Ratecard here: 

InfoUSA has only postal mailing lists (no email addresses)

"College Students
Pricing (one-time usage):
$600.00 Minimum Order
less than 5000 records = .31/per record for name and address
5001+ records = .23/per record for name and address
+.01/per record to key code file ?To the parents of?.?
Phones: .12 cents each
Flat $50.00 fee to email the file
+S&H for labels
One-time usage.
Sample mail piece required to place an order.
Pricing (one-year unlimited usage):
$1200.00 Minimum Order
less than 5000 records = .72/per record for name and address
5001+ records = .54/per record for name and address
Flat $50.00 fee to email the file
One-year unlimited usage.
Sample mail piece required to place an order.

This database is updated weekly during the school year which runs from
September through the following May reaching a maximum of 250,000
records per week. We typically have approximately 50% of the names
available by the end of October, 75% available by the end of November
and approximately 90% after January 1. The prior year?s database is
available to select students at their home address. Although the
possibility exists for address changes, change of school and dropouts,
we have found the file to be successful for many of our clients
looking to mail to this population. Last years file can also be used
to estimate availability at specific time frames.

When requesting a college list, the following should be considered:
Who do you want to reach, the student, their parents or both?
What time of year will the mailing be done?

Address Definitions

Home- The student?s home address, permanent address.
An  address is considered a home address when:
-A student gives two addresses, a home & a school address.
-One address is given, & the address is more than 40 miles away from the school.

Commuter - The student has only provided one address that is within a
20-40-mile radius of the school they attend.  This address is not
affiliated with the school. It is usually the address the student is
at all year round, and for the majority they live with their parents.
This address does not duplicate with either Home addresses or School
addresses and can be used to supplement either for a mailing

School -  This is where the student resides when school is in session.
 An address is considered a school address when:
-Two addresses are given a permanent address & an address affiliated
with the school, the school address.
-Only one address is given, & it a school related address (dorms,
fraternity & sorority houses, off campus housing/apartments)

*Duplicate addresses - There will be duplication between most of the
school & home addresses.  When placing a count request or order,
please specify what address type you would like priority over.

Class year Definitions

Freshman, Sophomore, Junior, Senior & Graduate -  self explanatory

Unclassified - When a school does not provide us with the students
class year, the student is in the category of unclassified." (from an
email they sent me, as a reponse to my enquiry).


Melissa Data

Has a list of "recent graduates" with about 5 million college
students; their data includes postal address.


Student List

Has two products - one is an email list of 5 million participants
(from highschool through recent college graduates and young
independents); and the second is a postal mailing list of 5 million
college students, which could be screened for year.


Additional ideas: 
- Contacting universities/colleges. 
- Participating in career fairs for college seniors. 
- Advertising in college newspapers 

New Age Collegiate Promotions

I hope this answers your question. Please contact me if you need any
clarification on this answer before you rate it.
mkaman-ga rated this answer:5 out of 5 stars and gave an additional tip of: $20.00
I am extremely impressed with the overall quality of the answer I
recieved.  It was well worth the $200 investment.

Subject: Re: Purchasing Marketing Data for College Seniors
From: politicalguru-ga on 19 May 2006 08:38 PDT
Thank you for the rating and the tip!

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