<How MoSoSos make money.
Dodgeball
The company is currently earning revenue through sponsored
advertising. For example it has a deal with Absolut Vodka for the
sponsorship of a nightlife channel. The deal involved Absolut getting
a special spot in the dodgeball network where people could associate
with the brand as a ?friend? in the same way they would with people
they know. Dodgeball aims to get advertisers to provide something of
value to their users like sending location-based messages containing
information on good parties, drinks specials, etc. that relate to the
brand but aren?t solely the brand (spam).
In the future when the market matures they intend to earn revenue from
premium SMS and downloadable applications.
Friendster Mobile.
Friendster Mobile is currently being tested in the Phillipines. Its
revenue model is to charge users for sending messages. Users are
charged Php2.00 to 5.00 per message.
Lavalife Mobile.
Lavalife Mobile operates a subscription based revenue model and a pay
as you go model. The subscription based model charges users $4.99 a
month. The pay-as-you-go model charges 50c for every message that is
sent. There is no cost for messages received.
Match.com mobile.
Match.com mobile has adopted a subscription based revenue model.
Match.com mobile charges a subscription of $5 a month for a stripped
down version of it online service. Members can post multiple photos
with their profiles, receive daily or weekly lists of matches, and
perform complex searches
Playtxt
Playtxt generates revenue by charging premium rates for message
services. Users are charged 50p to send mobile to mobile text messages
via the playtxt network. Playtxt receives around 25p back from the
mobile networks. They give around 25% of that profit to charity. Users
can select which charity they want to support.
---------------------------------------------
References:
Dodgeball
So far our biggest deal has been with Absolut Vodka over the summer.
The deal was akin to a traditional media buy. In this case, Absolut
?sponsored? a nightlife channel. The deal involved Absolut getting a
special spot in the dodgeball network where people could associate
with the brand as a ?friend? in the same way they would with people
they know. Being highly aware of spam, direct-marketing, etc? being
something we and our users wanted to avoid, we understood that
positioning was key for our users. We had to get Absolut (and other
potential partners) to think like content providers as well as brands.
By content providers we mean that they provide something of value to
our users ? sending location-based messages containing information on
good parties, drink specials, etc? that relate to the brand but aren?t
solely the brand (spam). Location and interest relevance is something
that is of utmost importance to us.
Down the road once the market stateside matures, we look to secure
revenue from premium SMS as well as from downloadable applications.
http://www.corante.com/vision/wireless/dodgeball.php
---------------------------------------
Friendster Mobile site.
The site is currently available in the Philippines for users of Smart,
Globe and Sun mobile phones. Users are charged Php2.00 to 5.00 per
message.
Source: Friendster Mobile.
http://fmobile.friendster.com/
----------------------------------------
Lavlife site
http://www.lavalifemobile.com/faq.html
Lavalife corporate site.
http://www.lavalife.com/corp/company/index.epl
Lavalife Mobile charges a $4.99 a month subscription. The newly
enhanced full color, graphic premium WAP(x) version of Lavalife Mobile
allows members to seek out and exchange messages with other active
singles wherever, whenever, conveniently using their mobile phone...
"We are excited to build on the success of Lavalife Mobile, by
offering an enhanced color, picture version of the service.
Source: Bruce Croxon. Lavalife CEO.
http://onlinepersonalswatch.typepad.com/news/2004/08/index.html
-----------------------------------------
Match.com mobile charges a subscription of $5 a month for a stripped
down version of it online service. Members will be able to post
multiple photos with their profiles, receive daily or weekly lists of
matches, and perform complex searches.
Source: Connections, the Wireless Way. By Olga Kharif and Peter
Elstrom. June 29, 2005. BusinessWeek online.
http://www.businessweek.com/technology/content/jun2005/tc20050629_3438_tc024.htm
-----------------------------------
playtxt
Requires a UK mobile phone.
Mobile singup. Text your "NICKNAME AGE GENDER SEXUALITY" to 88500. To
add other friends, send: "FRIEND" then your friend?s mobile number to
88500.
Free to join, free to set your location. Free user to user messaging
online, free website, free to receive messages on your mobile. 50p to
send a text message user to user via the system on your mobile, of
which part goes to charity NSPCC.
Source: playtxt. World's first mobile six-degrees-of-separation
friend?s network goes public. EmediaWire.
http://www.emediawire.com/releases/2004/9/emw153176.htm
Playtxt website
Plan to offer free club & bar information & discounts.
http://www.playtxt.net/playtxt.do
Charges 50p to send mobile to mobile text messages via the playtxt network.
playtxt only receive around 25p back from the mobile networks from
this 50p but still give around 25% of that profit to charity. Until
now a this percentage has gone to the NSPCC but now users can choose
which charity they want to support.
Users can still contact friends and flirts online for FREE but using
the unique location based system, users can also log-in when out and
about on socialising, to meet users nearby, using their mobile phone.
Its then the direct mobile to mobile txt messages sent via playtxt's
88500 short-code that are premium charged.
http://www.flirting-and-seduction.com/flirtingandsecuctionarticles//issue4.html>
<Search strategy:>
<dodgeball revenue>
<://www.google.com/search?hl=nl&q=dodgeball+revenue&lr=>
<"lavalife mobile" revenue>
<://www.google.com/search?hl=nl&q=%22lavalife+mobile%22+revenue&lr=>
<playtxt "charges">
<://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLG,GGLG:2006-12,GGLG:en&q=playtxt+%22charges%22>
<lavalife mobile>
<://www.google.be/search?hl=nl&q=lavalife+mobile&meta=>
<Hope this helps.> |
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