Hi,

I wanted to get a better understanding of how much revenue is made by
the television rights for a film being shown during a specific time
period.  i also wanted to know about the advertising rates.

For instance, if a film on a major network is shown during prime time
what is the CPM for the film?
What if it was a non major network?
What if it was off peak hours?

Im trying to get some estimations of how much money a station is
getting in from advertising.

I know that films often get paid a flat rate to use their movies.
Nonetheless, there is a certain amount of viewers that the stations
are expecting these films to bring in as well as they are expecting to
charge advertisers via a cpm rate to make a profit.

so Im really trying to get a better understanding of the numbers of
this process and try to learn how much each viewer is worth to a cable
or primetime network and specifically what an independent film maker
or documentary maker can stand to gain if their film is highly
covetted.