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Q: Logo on Coke Cans ( Answered,   3 Comments )
Subject: Logo on Coke Cans
Category: Business and Money > Advertising and Marketing
Asked by: erioke-ga
List Price: $20.00
Posted: 30 May 2006 15:26 PDT
Expires: 29 Jun 2006 15:26 PDT
Question ID: 733792
Why do the logos of can manufacturers appear on Coke (and other) cans?
 In other words, why does Coke allow Crown Cork & Seal (as well as its
other manufacturers) to imprint their logos on the can?  This is
perhaps the most expensive real estate in the world, and there is no
apparent reaon for Coke to allow the manufacturers to do this.
Subject: Re: Logo on Coke Cans
Answered By: tutuzdad-ga on 30 May 2006 16:35 PDT
Dear erioke-ga; 

Thank you for allowing me to answer your interesting question. This is
one of those ?can?t see the forest for the trees? kind of things. The
answer is really simpler than one might imagine.

Simply put, Coca-Cola places it?s logo on it?s product and Crown Cork
& Seal does the same. Crown Cork & Seal (via it?s subsidiary, Constar
International) is a major supplier of the world famous icon that
Coco-Cola is universally known for on every continent of the globe  -
the container. Crown Cork provides the patented technology that
enables the manufacturers to make the cans and bottles and crown
closures (bottle caps, lids, tabs, etc) that enable the bottles to be
sealed. These are branded vehicles which CC&S owns the patent to and
rightfully places its name upon.

Having said that, Coca-Cola is a ?customer? of the Crown Cork & Seal
Company. While it may seem to the unsuspecting consumer that little
known Crown Cork & Seal Company (which is actually an enormous entity
in itself) is merely riding around on the Coca-Cola?s product, the
reality is that Coca-Cola?s products are riding around inside a highly
visible, functional and efficient Crown & Cork container.

One might ask then, ?Isn?t Coca-Cola one of the most powerful product
manufacturers on the face of the earth and as such couldn?t they
afford to simply deny any other logo on their containers?? Well, yes,
it would seem so but at what cost? You see, the containers Coke uses
are only possibly using CC&S proprietary technology, so it seems that
Crown can call the shots when it comes to branding and not the other
way around. As a client of Crown Cork & Seal clearly there is an
agreement that most likely enables Coke to use the Crown Cork & Seal
conveyance less expensively than if Coca-Cola appeared in the
container alone. Logically the relationship is an arrangement that is
both mutually and financially beneficial to both companies.

So next time you tell the store clerk you want to buy a can of Coke,
tell him you want a Crown Cork & Seal can of Coke and see what kind of
funny look you get.

I hope you find that my answer exceeds your expectations. If you have
any questions about my research please post a clarification request
prior to rating the answer. Otherwise I welcome your rating and your
final comments and I look forward to working with you again in the
near future. Thank you for bringing your question to us.

Best regards;

Tutuzdad-ga ? Google Answers Researcher


(link was not functioning at report time) 








Google ://



Crown Cork & seal

Constar international





Request for Answer Clarification by erioke-ga on 30 May 2006 22:23 PDT

Thank you for your response.  It is very well written.  Coca-Cola has
many can manufacturers and Crown Cork & Seal is just one of them. 
Crown Cork and Seal's logo is on the cans it manufacturers, but other
manufacturers logos are on the cans that they manufacture for Coke...
all of which have the same shape and (presumably) the same technology.
 Any idea of why they do this if it is not a trademark issue as stated
in the earlier answer?  Thank you.

Clarification of Answer by tutuzdad-ga on 31 May 2006 07:04 PDT
Crown Cork & Seal does in fact own the proprietary technology that it
has licensed for exclusive use to other companies, some of which you
may also see on Coca-Cola packaging depending on where in the world
your purchase your Coca-Cola Products. The special technologies
include PET materials and applications; Barrier materials and
technology; PET film and sheet; Injection and co-injection preform
technologies; One-stage injection stretch blow moulding; Two-stage
injection stretch blow moulding; Injection blow moulding; Hot-fill,
heat-set, pasteurization and retort technologies, just to name a few.

Some of the companies that may also appear on containers regionally include: 

Amcor ? which you might see on containers in Australia

Middle East Can Manufacturing Company ? which you may see on
containers in Jordan, Saudi Arabia and other locations in the Middle

Constar International ? which you may see in North America and other locations

You may also see the name Crown Bevcan in parts of Europe, Turkey, the
Middle East and other locations.

In addition, Crown Cork & Seal has partnered with a Bradenton, Florida
company and has licensed a separate proprietary process now known as
Crown-Tempra technology with the aid of Tempra Technology, Inc.
Therefore you may also see Tempra on some containers.


These proprietary technologies serves not only to enhance the product
but it also helps prevent counterfeiting, which accounts for millions
of dollar in losses for Coca-Cola and other manufacturers each year
around the world. More often than not, and this is especially true in
the United States, you will only find ?Coca-Cola Bottlers Association?
on Coca-Cola cans.


Request for Answer Clarification by erioke-ga on 01 Jun 2006 12:35 PDT
Thank you for a very detailed answer.  My initial question was for the
cans, not the plastic containers.  Are the same facts true for the
cans?  These have a long history and I don't know that CC&S has
introduced any inovations... and many manufacturers (unrelated to
CC&S) make these cans and each one puts its logo on the cans.

Clarification of Answer by tutuzdad-ga on 01 Jun 2006 15:13 PDT
Crown is deeply involved in the production of aluminum cans as well.
If you examine the links I posted you will ample references to Crown
Cork's proprietary technology, which is occassionally licensed by many
other manufacturers. The "crown cap" is not the only innovation.
However it dates back to 1891 when Maryland inventor William Painter
invented it and founded Crown Cork & Seal. In 1955, the crown cap's
cork liner was replaced by plastic, and a high-speed machine to
inspect crown seals was introduced in 1958. In the 1960s, the
Coca-Cola company offered lift-top crown caps. The push-on, twist-off
cap was first developed for baby food. Screw caps for carbonated
beverages appeared in the 1960s and 1970s and are the standard today.
So you see, Crown's involement with Coke dates some 40 years back.


Coke continues to this day to work with Crown Cork and fully
understands and appreciates it's packaging as one of it's primary
visual marketing campaigns. It's knows that Crown's technology (such
as it's innovative plastic liner in aluminum cans, among other things)
allows it to "sell and image" as well as a product.

'The Insurmountable Barrier'
Aluminum Puts the Wrap on the Packaging Competition

I hope this clarifies. I look forward to your final rating.

Subject: Re: Logo on Coke Cans
From: nelson-ga on 30 May 2006 17:12 PDT
I've never even noticed CC&S's logo.
Subject: Re: Logo on Coke Cans
From: myoarin-ga on 31 May 2006 03:13 PDT

Yes, a very good answer.

I had been assuming that CCS logo was on "all" coke cans, but since it
is not, since CCS doesn't have a monopoly on producing coke cans, that
would seem a very good reason for CCS to put its name on theirs.  If
they had a monopoly, this would be less important, but I expect that
they would still like to get their name in front of all coke drinkers
as PR in an industry that does not have much consumer presence.

Subject: Re: Logo on Coke Cans
From: all4him-ga on 01 Jun 2006 13:53 PDT
The logo for this company is on my Mountain Dew can

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