Google Answers Logo
View Question
 
Q: Computer Buyer Demographics ( Answered 5 out of 5 stars,   2 Comments )
Question  
Subject: Computer Buyer Demographics
Category: Computers
Asked by: wilcut-ga
List Price: $10.00
Posted: 31 May 2006 14:59 PDT
Expires: 30 Jun 2006 14:59 PDT
Question ID: 734170
I am interested in the gender of the majaority of computer buyers.  As
well as, Age group, Education level, and Income.  Do the majority of
buyers tend to share any other characteristics?
Answer  
Subject: Re: Computer Buyer Demographics
Answered By: bobbie7-ga on 31 May 2006 19:02 PDT
Rated:5 out of 5 stars
 
Wilcut,

The results of my search are as follows:


Computer Buyer Demographics 

--------------------------------------------------
Purchased Computer for Home in the Last 12 Months 
% Composition
--------------------------------------------------
Category        Desktop Computer   Laptop Computer
Gender 
Female          55.3                51
Male            44.7                49
Age 
18-24            9.3               11.1
25-34           16.6               18.5
35-44           24.6               21.9
45-54           25                 25.2
55-64            16.2              16.4
65+               8.3               6.8
Standard Education 
High School 
Grad or Less      13.7              10.3
High School 
Graduate          12                 8.9
Some College/
Trade/Technical/
Vocational 
Training          32.9              27.9
College Grad      29.1              30.8
Post Grad         24                30.7
Any College       80                85.1
College Grad/
Post Grad         53.2              61.4
--------------------------------------------------

Source: Nielsen/NetRatings 
Spring 2006 Release
http://www.websiteoptimization.com/bw/0502/



According to a whitepaper by Alexander & Associates, the mean
household income for PC households $55,000.

Source:
http://www.alexassoc.com/white/ncpr.shtml



Search terms:
"computer buyer" demographics

I hope the information provided is helpful!

Best regards, 
Bobbie7
wilcut-ga rated this answer:5 out of 5 stars
Thanks!  Great answer!!

Comments  
Subject: Re: Computer Buyer Demographics
From: all4him-ga on 01 Jun 2006 13:15 PDT
 
Very suprising results regarding age and gender, I would have assumed
males aged 25 to 35 would be the largest group of computer buyers.

Very interesting.
Subject: Re: Computer Buyer Demographics
From: redfoxjumps-ga on 09 Jun 2006 17:57 PDT
 
The person buying the computer may not be the person wanting or using it.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at answers-support@google.com with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  


Google Home - Answers FAQ - Terms of Service - Privacy Policy