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Q: Coffee Demographics ( Answered 4 out of 5 stars,   3 Comments )
Subject: Coffee Demographics
Category: Miscellaneous
Asked by: coos-ga
List Price: $200.00
Posted: 01 Jun 2006 08:05 PDT
Expires: 01 Jul 2006 08:05 PDT
Question ID: 734400
What do Specialty Coffee drinkers read? What activites are specialty
coffee drinkers interested in?

Clarification of Question by coos-ga on 05 Jun 2006 14:06 PDT
"What do Specialty Coffee drinkers read?"

For Example, if you had to create a homepage for those who drank
specialty coffee what would the top topics they would choose? Cooking
recipe's, sports, stocks, etc? Maybe some ways to research this would
be to see what demographic group specialty coffee drinkers belong to
and research magazines, newspapers and newsletters that have matching

"What activites are specialty coffee drinkers interested in?"

This information could also be derived from matching their
demographics to those of certain magazines, newspapers, newsletters,
web buying patters, etc.

Request for Question Clarification by czh-ga on 06 Jun 2006 11:21 PDT
Hello coos-ga,

How would you define specialty coffees? Are you interested in
purchasers of packaged specialty coffees or customers of
establishments that serve specialty coffee? My preliminary research
shows some information about emerging trends in marketing products
other than coffee through coffee houses. Is this the market you?re
interested in? The more you can tell me about the context of your
question, the greater the likelihood that I will be able to get you
the information you need.

I look forward to your clarification.

~ czh ~

Clarification of Question by coos-ga on 06 Jun 2006 13:47 PDT
Thanks for the response czh-ga

"How would you define specialty coffees?"

Coffee that is sold at a premium price. Specialty coffee is a general
industry term that basically describes coffee bought in a 12-16oz bag
with a degasser valve.

"Are you interested in purchasers of packaged specialty coffees or
customers of establishments that serve specialty coffee?"

Purchasers of packaged specialty coffee that drink coffee at home

"My preliminary research shows some information about emerging trends
in marketing products other than coffee through coffee houses. Is this
the market you?re interested in?"

No, just the opposite. I am looking for information relating to those
people that drink specialty coffee at home.

"The more you can tell me about the context of your question, the
greater the likelihood that I will be able to get you the information
you need."

I am looking to create a database of articles and information that
would be added to a specialty coffee website. I would like to have
topics that did not relate to coffee directly, but that would be
interesting to  the majority of those who fit the profile of a
specialty coffee drinker. I do not want information about coffee
growing regions, new coffee products, or the prices of coffee. What i
am interested in is finding out what the type
activities/hobbies/interests/etc. the coffee lifestyle is related to.

I will make an analogy for clarification. If I was a high end cookware
store, I would want to create a section of my website that had
information on Recipe's, Wine and Restaraunt reviews because the
demographic that buys high end cookware is interested in these topics.
(these are all assumptions used for an example only)

Request for Question Clarification by czh-ga on 06 Jun 2006 14:00 PDT
Thank you, coos-ga. Your clarification helps a lot. The information
you're looking for is readily available in very explensive market
research reports. Fortunately, exerpts from these reports are
available to shed light on the changing consumer market. My
preliminary research shows there is lots of relevant information about
the specialty coffee market. Knowing that you're interested in the
at-home consumer definitely helps to narrow the scope of the research.
I will have something for you soon.

~ czh ~
Subject: Re: Coffee Demographics
Answered By: czh-ga on 06 Jun 2006 22:41 PDT
Rated:4 out of 5 stars
Hello coos-ga,

Your clarification stating that your goal is to provide interesting
articles for a specialty coffee website helped with sifting through
the enormous amount of material available about coffee in general and
specialty coffee in particular. It helped to know that you wanted to
find out the lifestyle interests and concerns of specialty coffee
drinkers. You clearly stated that you were only interested in the
specialty coffee consumers who bought coffee for home consumption.
However, I didn?t find a clear division in the interests of specialty
coffee consumers who drink their coffee at home as compared to the
ones who visit coffee houses, convenience stores or other specialty
coffee retail outlets.

As expected for such a large consumer industry, there are many market
research reports examining every aspect of the coffee market. Also as
expected, most of them are very expensive. Some of them offer their
findings ?by the slice? and this may be of interest to you if you find
one that?s specifically focused on your topics of interest.

You indicated you wanted to know, ?What do specialty coffee drinkers
read?? You then clarified that you wanted to build a collection of
online articles that would interest them. I found two databases that
would be right on target to help you get this information. They?re
both fee based but I recommend that you contact them and see if using
their services would be sufficiently rewarding to justify the expense.
Simmons Market Research Bureau
Mediamark Research Inc.

Simmons offers a slightly dated version of their product, Simmons
Choices III, at most university libraries. You could try it out if you
could get access to an academic library. Simmons also provided the
demographic information for many of the market research reports I

I?ve collected a lot of articles that provided bits and pieces of
demographic and market information about the specialty coffee market.
I suggest that you review them and draw your own conclusions. As a
whole, there has been a steady declining trend in the consumption of
coffee at home along with the rise of coffee houses offering specialty
coffees. The challenge for coffee packagers is to offer new products
that will compete with the out-of-home specialty coffee offerings. I
suggest that you review the Abstract and Table of Contents for the
2006 report on The U.S. Market for Coffee and Ready-to-Drink Coffee.
The topics covered will give you a quick overview of market trends and
issues you should consider in evaluating who is the target for your
website. The report is very expensive but it might be worth it ?
especially the ?The Consumer? section.
The U.S. Market for Coffee and Ready-to-Drink Coffee

It is difficult to give you an overview of the demographics of the
at-home specialty coffee market because the market is fractured and
changing rapidly. Traditionally the older population was the heaviest
coffee drinkers. Recently there has been a surge in young consumers
but they are definitely focused on the out-of-home specialty coffee
market. I suggest that you review the market reports to see how the
information they offer fits in with the goals for your website.

Since the age groups you?re trying to serve appear to be diverse it
will be difficult to figure out what interests you want to address in
your article collection. The older population segment will be
interested in health and fitness. The GenX group will probably prefer
lifestyle information about furnishing a home, entertaining and
raising children. The GenY group will have to be convinced that coffee
drinks can compete with all the other energy and lifestyle beverages
they have available. The politics of fair trade and organic coffee may
be of interest to all age groups. Note also that specialty coffee
drinkers are fairly affluent and you can probably tap into the
?gourmet? markets in food and services.

You said you ?do not want information about coffee growing regions,
new coffee products, or the prices of coffee.? You might want to
reconsider this. I found that there are a number of new products
available to try to capture the specialty packaged coffee market.
Single servings, coffee pods, new gadgets and gizmos would be worth

Below I?ve provided you with the resources I think will be most useful
to you to help you understand the specialty coffee consumer ? both the
ones who enjoy coffee at home and the ones who grab it on the run.
Please don?t hesitate to ask for clarification on anything I?ve
provided and do not close and rate the answer until you?re completely

Wishing you well for your website.

~ czh ~

National Coffee Drinking Trends 2006
Member Price: $185.00 
 Non-Member Price: $350.00

OCTOBER 10, 2005
Coffee Drinkers and Their Habit 
A poll reveals that while many respondents 25 to 45 go to cafés like
Starbucks, traditional brands still have a strong grip on them

To get a snapshot on how coffee drinkers feel about their brew these
days, BusinessWeek asked Greenfield Online to survey its panel of
consumers, which it regularly canvases on behalf of major marketers. A
total of 1,096 people across the country responded.

But we were most interested in consumers 25 to 45, since those are the
heaviest drinkers of specialty coffee -- espresso or premium-priced
beans typically ground in the store or at home -- and the ones the big
food companies fear losing for good.

SLIDING SUPERMARKET SALES.  Buying coffee at premium coffee bars like
Starbucks (SBUX) is popular with 63% of the coffee drinkers 25 to 45.
This is a worry for the big food companies, such as Kraft (KFT ),
Procter & Gamble (PG ), and Sara Lee, who are seeing declining sales
for their grand old brands like Maxwell House, Folgers, and Chase &

Sales of specialty coffees, now $10 billion today, are expected to
grow 7% annually, while sales of traditional coffee brands slide
downward. Maxwell House alone dropped $75 million in supermarket sales
in the past two years, about one-fifth of its overall supermarket
sales. Our complete findings from the survey of 25-45 year olds are as

 -- 77% make coffee at home regularly, and 42% said they also
regularly get it at the office.

 -- 86% drink traditional coffee and 26% said they drink specialty
coffee drinks, showing an overlap. Some traditional coffee drinkers
see specialty brews as a treat instead of a habit.

 -- 82% said they drink traditional coffee brands like Maxwell House
and Folgers more than anything else.

 -- If they're brewing coffee at home, 80% make traditional coffee,
while a mere 5% brew espresso. The remaining 15% whip up pricier
specialty coffees.

77% have a home-brewing machine and of that number, 89% have a
traditional drip coffeemaker while the remainder have something
pricier that makes specialty coffees and espressos.

Wooing The Starbucks Crowd 
To reverse sliding sales, big coffee brands aim to bring the café to the kitchen

The truth is, the Starbucks effect, which has turned coffee bars into
workplaces and study halls and gotten consumers hooked on richer,
pricier brews, has thoroughly disrupted the mass market. Now the big
food companies are realizing they need a new game plan to tackle the
coffee-out phenomenon.

U.S. Coffee Retail Sales

Dollar Size of Market

Total Café Segment Sales 	$10.56 billions
Food, Drug and Mass Merchandiser Specialty Bean Sales	$.49 billion

Adults buying coffee house brands at a grocery store ? 17 percent

Coffee is one of America's favorite beverages.

Daily gourmet coffee drinkers, who comprise 12 percent of the
population, have a high average annual income -- $68,400 -- and
regularly purchase gourmet coffee outside of home.
Supermarkets/grocery stores were the preferred destination for gourmet
coffee purchases (36 percent), followed by specialty coffee shops (26
percent), with 18 percent preferring convenience stores (Source:
National Coffee Association of U.S.A.).

Grounds for a New Strategy - coffee industry needs a boost - Brief
Article - Statistical Data Included
American Demographics,  June 1, 2001  

The coffee market is undergoing a crisis of demographic proportions.
Coffee drinking in the U.S. has been on the decline for decades, as
many consumers, especially younger ones, have traded cups of Joe for
cans of Coke, bottles of water, sports drinks, and other new
beverages. And while Starbucks helped buck the overall coffee market
decline, spurring the '90s "coffeehouse craze," the availability of
coffee-to-go actually served to further undercut the market for coffee
at home. According to a recent report, the market for coffee at home
will continue to decline, unless coffee companies can convince more
young adults to perk up.

The most committed coffee drinkers today are older adults. In fact,
the older you are, the more likely you are to be a serious java
junkie. While only 21 percent of 18- to 24-year-olds drink one cup of
coffee, or more, at home daily, 70 percent of the 65 and older crowd
do, according to the report, "Consumer Intelligence, The U.S. Coffee
Market," from Mintel, a London-based market research company.

There may be hope, but only if marketers can capture them early
enough, according to the report. The sharp jump in the number of
regular coffee drinkers between the 18- to 24-year-old group and the
25- to 34-year-olds (29 percent vs. 60 percent) suggests that the
drinking habits of young adults do change as they enter the working
world and establish their own households. After age 35, however, the
proportion of people who convert from nondrinkers to regular drinkers
is considerably lower. "Most coffee advertising in the past focused on
brand building or touting line extensions rather than building a
customer base," according to the report. "But as the proportion of
Americans who drink coffee declines, coffee companies will have to
direct some of their ad dollars to reaching new customers, especially
younger consumers."

Because younger generations are more racially and ethnically diverse
than their elders, the coffee industry faces even more challenges in
capturing their attention. Blacks and Hispanics - whose share of the
population is increasing considerably, especially among youth - are
less likely than whites to regularly drink coffee at home: Over half
of whites (55 percent) are regular coffee lovers, but only 41 percent
of Hispanics and 31 percent of blacks are.

Marketers could also expand the coffee market and increase sales by
playing up potential health benefits of coffee. For instance, various
studies have linked coffee with a lower incidence of kidney stones and
gallstones, and it has been suggested that the beverage may provide
some protection against colon cancer, cirrhosis, and Parkinson's

For more information, contact Mintel at (312) 932-0400 or visit

Java Straight Up - coffee products

Steadily over the past decade, a wave of retail concepts began sating
that jones with java formulated for contemporary tastes - typically
espresso-based, hot or iced, all high-octane. And so it's about time
the foremost of all packaged-goods behemoths woke up and started
smelling the adrenaline, as Procter & Gamble seems to have done with
its new Folgers Cafe Latte mixes.

Coffee Drinkers Prefer Fair Trade Organic Blends and Single-Serving
Brewers, According to Hosted Site Search Provider SLI Systems

CUPERTINO, CA ?- April 18, 2006 ? SLI Systems, a provider of on-demand
search services for Internet and e-commerce sites, has discovered
through keyword research that more and more coffee drinkers are
favoring fair trade organic blends and single-serving coffee makers ?
perhaps a result of the coffee house lifestyle that?s taken hold in
the U.S. over the last decade.

The United States is the world?s largest consumer of coffee, importing
16 to 20 million bags annually (2.5 million pounds), representing
one-third of all coffee exported.  Yet the majority of the visitors to
Green Mountain Coffee Roasters? site are no longer interested in
brewing an entire pot of coffee or buying just any bean, as
demonstrated by the most often used search terms in January and
February 2006: ?k-cup,? ?hazelnut,? ?single cup brewer,? ?organic,?
?fair trade coffee? and variations thereof.

What's Hot: Specialty Coffee

With an expanding customer base that has baby boomers continuing their
coffee drinking into their senior years and students starting their
caffeine fixes as young as junior high, Shaw finds immense
opportunity. "It's a great time and great place to be in coffee
franchising," she says.

Ferguson also believes specialty coffee consumption will move toward
the home, where high-quality whole beans will become an important
aspect, prompting retailers to begin roasting their own coffee onsite.
"This is the way for retailers to differentiate themselves from the
competition, to have a wider variety of freshly roasted coffee," says
Ferguson, who estimates between 1,800 and 2,000 roaster retailers
already exist, but will soon grow in numbers.

Coffee Shop 
SBDCNET San Antonio 11.30.04 
SIC Code(s) Covered: 5812
NAICS Code(s) Covered: 722213


Client Profile: Coffee bar patrons are younger, more affluent, and
educated and are 22  percent more likely to be aged 18-24. They are
also 65 percent more likely to have an annual household income of
$100K+. Coffee shop patrons are 28 percent more likely than  the
average American adult to be single and 70 percent more likely to have
a post  graduate degree. The average age of specialty coffee drinkers
is 43. Occasional latte devotees are in the higher average income of
$76,000, and similarly, cappuccino and  espresso drinkers reflect an
average income of $60,000.

According to the National Coffee Association, seniors drink more
coffee away from home, while 18-to-24-year-olds drink more coffee at
home. Seniors are discovering gourmet coffee more and more as the
overall percentage of coffee drinkers over the age of 60 jumped from 9
percent in 2003 to 13 percent in 2004. Adults aged 55-64 are 28
percent more likely than young adults to consume coffee away from
home. Overall, at home consumption has risen from 44 percent in 2002
to 60 percent in 2004, which may be a result of a slow U.S. economy.

Specialty coffees seem to be most appealing to younger adults. The 25
- 34 age group  accounted for one-quarter of specialty coffee orders
in 2000 and only 10 percent of the regular coffee orders. Those 18 ?
34 years old have increased their specialty coffee purchases at
tableservice restaurants in the last two years. One-third of regular
coffee orders are placed by  consumers 65 and older, while that group
accounts for less than 10 percent of specialty coffee orders.
(See table)

?San Francisco, Seattle and Portland are the top markets for coffee
bar patronage.? Scarborough Research. Accessed online Nov. 30, 2004.

NCA's industry standard study.

The National Coffee Association of the U.S.A. (NCA) has published its
2004 National Coffee Drinking Trends, uncovering the first significant
spike in seniors' gourmet coffee beverage consumption and a jump in
out-of-home consumption by all but 18-24 year-olds, among other

According to the report, nearly eight in ten Americans drink coffee,
with half of the population drinking coffee daily. While total
consumption remained steady from last year, daily gourmet coffee
consumption spiked from 12 to 16%

"Consumers are responding to the wider variety of coffee options now
readily available to them," said Robert F. Nelson, president and
c.e.o, of the NCA.

Coffee drinkers 60 and older appear for the first time to have shifted
their consumption toward gourmet coffee beverages, up from 9% to 13%.
At the same time, they have increased their out-of-home consumption
over the last year, 14% to 20%.

Among other age groups, the study also uncovered an increase of
out-of-home consumption, a shift from recent trending toward in-home
consumption. Among coffee drinkers aged 25-29, out-of-home consumption
jumped from 42% to 66% and among those 30-59 from 33% to 46%. However,
18-24 year-olds continued to drink more coffee at home.

The increase in gourmet coffee beverage consumption appears to be
driven for the first time by espresso-based beverages, with a jump
among daily drinkers from 40% to 7%.

The study also uncovered a major increase in coffee drinkers who drink
both traditional and gourmet coffee beverages, up from 38% in 2003 to
54% in 2004. Those who drink exclusively gourmet coffee beverages
dropped from 5% to 4%.

Leveraging Consumer Megatrends     

Generation X (ages 28-40) makes up 15 percent of the population with
nearly 45 million people. Change is a constant force for this group.
They are a core target for specialty coffee. In their youth, many
Generation Xers were ?latchkey kids,? children who saw both of their
parents working and/or furthering their education. Many of them were
raised in single parent homes and are the children of divorced
parents. They made their own decisions at mealtimes. They grew up with
?fast? food, ?remote control? entertainment, and ?quick response?
devices such as automatic teller machines and microwave ovens, all of
which provided instant gratification. This group embraced specialty
coffee, and helped fuel the specialty coffee boom.

? Family and relationships take precedence over work.
? Due to long life expectancy, they see life as a series of phases,
full of opportunities and change.
? They are ?switchers,? not buying the brands their mothers did nor
working for the same company for 40 years.
? Brought up on television, video games and personal computers.
? They are media savvy, and are surfers and scanners of information.
? Like boomers, they can comprise faculty and staff at a university.
Target them with:
? Small indulgences. Appeal to them with a bit of luxury for under $5.
? Tell your story about everything that makes you and your business unique. 
? Information. This group craves information. They want to know why
your product is better or different.
? Have unique, one-of-a-kind signature beverages and products
available. This group likes to try new things and responds well to
sampling. Exclusivity is important. Have a well-organized menu,
because these people are scanners of information.

Gen Yers and Coffee

This is the group that is responsible for helping the blended beverage
market grow by 30 percent each year. Blended coffees have become over
a $1B-a-year industry fueled by Gen Yers.

? More than 10 percent of Gen Yers go to gourmet coffee shops three
times a week or more.
? College age students are the heaviest coffee drinkers, averaging 4.6
cups per day.
? They are the fastest growing specialty coffee segment and strongest
gourmet coffee drinkers.
Target them with:
? Choices. Sell them the add-ons to make ?their? drinks one-of-a-kind.
? Blended drinks.
? Grab-and-go items.

Specialty Coffee Market Trends

Coffee shop sales have more than doubled in the past 8 years to reach
$4.1B per year.
? The blurring of formats in the retail sector?store within a store
concept?gives people more exposure to specialty coffee. Therefore, it
is becoming more mainstream.

Your jive on a cuppa joe

Specialty retail coffee drinkers range in age between 18-54 and are
typically white-collar professionals earning $65,000- plus annually,
according to Scarborough Research Data.

Outlet location and product preferences can further define customer
demographics, Coffee Bean & Tea Leaf?s Pandolfini says.

"We serve a broad range from 18 on up. Customers 25 to 45 like their
lattes. It?s all over the board, sometimes contingent on the area.
West Hollywood is different than the beach or downtown."

Business and Marketing of Sustainable Products

Consumer demographics: Educated and willing to pay

SPINS data indicates that the sustainable coffee drinker demographic
profile likely mirrors the gourmet, natural foods customer's profile.
The typical sustainable coffee consumer, therefore, would be married,
college-educated, 35-45-years old, with a household income of $60,000
and would likely to live in a West or East coast city.

Top US Sustainable Coffee Markets: Coastal population centers

The educated consumers interested in natural, differentiated products
seem to congregate on the coasts. Again, according to data provided by
SPINS at the SCAA 3rd Sustainable Coffee Conference, the US cities
with the highest per capita consumption of natural and organic
products include Portland OR, San Francisco CA, Seattle WA, Boston MA,
Sacramento CA, New York NY, San Diego CA, Miami FL and Los Angeles CA.
Denver, though not a coastal city, also made the list.

Not surprisingly, "hot spots" for organic products consumption mirror
what we know are the "hot spots" for specialty coffee consumption.

(And it's no coincidence that Sustainable Harvest's corporate offices
are located in Portland, Oregon.)

CAFFEINE OVERLOAD. agree that coffee from gourmet coffee shops is too
expensive, - Almost 3 in 4 coffee shop patrons 72 percent - Brief
Article - Statistical Data Included
American Demographics,  April 1, 2002  

Not surprisingly, today's most devoted coffee shop patrons are 18- to
34-year-olds and those with annual incomes over $75,000. Forty-two
percent of 18- to 34-year-olds and 46 percent of those who earn more
than $75,000 say that when they drink coffee away from home, they head
straight for Starbucks-like shops, compared with just 32 percent of
all away-from-home coffee drinkers. The younger folks are attracted to
the coffee-bar atmosphere, music selections and what tends to be a
younger customer base, according to the report, while the wealthy
simply want the best. Forty-two percent of adults in the highest
income bracket agree that coffee shops sell better coffee than other
places, compared with 34 percent of the total adult population.

While coffee drinkers are often cast as young, stylish, on-the-go
professionals right off the set of Friends, the reality is that most
people who drink coffee outside the home are older. Seventy-five
percent of Americans between the ages of 55 and 64 drink coffee out,
compared with 47 percent of 18- to 24-year-olds. Considering that this
age group is the fastest growing segment, thanks to Boomers, some
coffee shops may want to reconsider their target market, according to

The Starbucks Factor
Instead of Reading Tea Leaves, Use Starbucks to See if Your
Neighborhood has Arrived

History has shown that you can predict a neighborhood upswing when
residents nominate an area for a historic district. In the same light,
you can measure the success of a neighborhood revitalization if
Starbucks moves into the area.

Targeted Demographics
Initially, the Starbucks-targeted demographic was young, urban,
college-educated adults with above average incomes. However, the
targeted demographics have evolved. Starbucks has found that it can
locate in diverse neighborhoods, which might not include the initial
targeted demographics, as seen in the Cabrini Green location in
Chicago and the Harlem location. Retailers, especially Starbucks,
realize that Americans are more willing to pay for extra ?amenities?
or ?luxury? items than ever before. Though a premium product,
Starbucks in not an expensive item for consumers. Additionally, coffee
has a high inelasticity, meaning consumers are more willing to pay for
premium coffee. By charging $2-$5 for a cup of coffee, Starbucks
generates sufficient cash flow ? something they couldn?t do with a
product that sold for less.

Coffee and Tweens

North America's leading coffee merchants are working to capture the
imagination -- and the disposable income -- of teens and tweens
without infantilizing cafe culture or raising the ire of
caffeine-concerned health watchdogs.

For now, purveyors of java culture are tapping into the teen customer
base in less conspicuous ways than traditional advertising might
allow. Mr. Farrell says Starbucks' Hear Music initiative, which
features compilation CDs of artists such as Beck, Sarah Harmer and The
Shins, is a perfect example of the direction coffee marketing is

Although the company doesn't track demographics, Starbucks spokesman
Alan Hilowitz says considerable growth in the company's non-coffee and
sweeter coffee drinks is due in part to their appeal to "the younger
set." Passionteas, steamed milk with flavour shots, frappuccinos, and
caramel macchiatos-- a favourite of pop tart Britney Spears -- are
among the hottest sellers.

Likewise, Mr. Farrell notes the explosion of soy-based drinks and iced
coffees, such as The Second Cup's "frrrozen" soy hot chocolate and Tim
Hortons' iced cappuccinos, can be traced back to teens. But the
burgeoning drink menus aren't necessarily what's behind this new
generation of coffee-house customers. "In the past five years, the
cafe has become a real socio-cultural nexus point for teens and some
tweens," says Mr. Farrell. "(Going for coffee) is like trying on a new
lifestyle in the guise of something that could be construed as mildly
subversive, especially the younger you get."

2004 Coffee in the U.S.
2004 Edition / December 2004
$4,995.00 / $5,495.00

Demographics of the Coffee Consumer pg..........154
Demographics of the Specialty Coffee Consumer pg..........155
Exhibits pg..........158
IMPORTANT SERVICE NOTE: The Beverage Marketing partial report site
enables customers with limited budgets and/or limited information
needs to purchase less than a full Market Report. Going forward, to
ensure that partial report customers receive a body of data that is
complete for the sub-topic they select, the Beverage Marketing partial
report site ( will be
gradually phasing out individual record purchases at $95 per record
(see definition and sample record layouts below) and will eventually
offer only full chapter-by-chapter purchases.

Simmons Market Research Bureau

Mediamark Research Inc.

The U.S. Market for Coffee and Ready-to-Drink Coffee
February 1, 2006 
322 Pages 
Pub ID: LA1077450
Price: $3000
Buy by the Slice
 -- Chapter 6 The Consumer (pp. 225 - 271)  US $664.00

The U.S. Market for Coffee and RTD Coffee, new from Packaged Facts,
offers a comprehensive look at this $34 billion market. On the retail
side, the report examines coffee sold for future brewing (beans and
ground, and instant), RTD coffee sold in retail (e.g., Frappaccinos),
and the phenomenon of ?pod?-brewed coffee. The report examines the
myriad retail channels for purchasing java, including supermarkets,
mass merchandisers and club stores. Extensive coverage is devoted to
the enormous foodservice market for coffee - while Starbucks leads the
nation, many competitors are battling the Seattle behemoth for market
share, including your local convenience store and supermarket.

Coffee And Tea Market: 2001
September 1, 2001 
442 Pages 
Pub ID: LA419171 
Price: $2799

This study examines the U.S. market for two interrelated types of
beverages: coffee and tea. Included within its scope are all coffee
and tea beverage products sold at retail through mass and specialty
outlets for at-home consumption. Not included within the scope of this
study are coffee/tea products sold through foodservice, commercial,
and institutional outlets (restaurants, offices, hotels, airlines,
schools, and so forth).

Our analysis of consumer demographics is based on data supplied by
Simmons Market Research Bureau for 2000.

2005 Specialty Coffee Research Results I

MAY 01, 2005 -- With the specialty coffee industry continually
changing and redefining itself, the biannual SCAA/Gourmet Retailer
Specialty Coffee Survey becomes more important than ever. This, our
fifth study, provides data in several categories for retailers who
sell specialty coffee. From the size of the store, to beverage and
bean sales, and beyond, our 2005 Specialty Coffee Survey, which covers
the 2004 year, is filled with interesting current data that can be
compared to past years' data for an historical overview of the

Special Reports

2005 Specialty Coffee Market Report ($200/$250)
2003 Specialty Coffee Market Report ($90)
2002 Coffee Series ($49.95)
2001 Specialty Coffee Market Research Report (Free)

2001 Specialty Coffee Market Research Report

What is specialty coffee?

Sometimes called "gourmet" or "premium" coffee, specialty coffees are
made from exceptional beans grown only in ideal coffee-producing
climates. They tend to feature distinctive flavors, which are shaped
by the unique characteristics of the soil that produces them.

The phrase "specialty coffee" was first used by Erna Knutsen in a 1974
issue of the Tea & Coffee Trade Journal. Knutsen, then a coffee buyer
for B.C. Ireland in San Francisco, coined the term to describe beans
of outstanding flavor produced by special microclimates. Take a
virtual "visit" to specialty coffee farms around the world via the
SCAA Producer Map!

With the proliferation of cafes and gourmet coffee retailers in the
1990s, specialty coffee has become one of the fastest growing food
service markets in the world, netting an estimated $9.6 billion in the
U.S. alone in 2004. For more facts about specialty coffee, see our
SCAA Fact Sheets.

E-Imports is one of the TOP leading providers of espresso business
solutions in the specialty coffee industry. Founded in 2003, the
company has experienced outstanding growth, serving clients
nationwide.  With the mission of initiating new espresso drive-thru
businesses and providing existing customers with ongoing
organizational improvement solutions, E-Imports is furthermore
dedicated to offering clients with products which strengthen
competitive advantage while at the same time providing opportunities
to increase revenues and enhance productivity.

Instand Download Access -- $49

Specialty Coffee Statistics

Your source for coffee and espresso tutorials, reviews, and original
java related content.

Building Quality and Sustainability from the Ground Up

Coffee Markets


specialty coffee drinkers OR consumption
specialty coffee consumers demographics OR psychographics
Prepared coffee sales
packaged coffee sales
coos-ga rated this answer:4 out of 5 stars and gave an additional tip of: $1.00
Very good. Only answered the first part of the question, but answered
it with a lot of information.

Subject: Re: Coffee Demographics
From: revii-ga on 05 Jun 2006 18:05 PDT
seems like a dumb question to me...maybe you have to give more info
because there are so many coffee drinkers out there that it would seem
they are interested in all topics and read all things..
Subject: Re: Coffee Demographics
From: magnesium-ga on 07 Jun 2006 13:35 PDT
What a lot of excellent information! Very well done. Google Answers
Researchers continue to amaze me.
Subject: Re: Coffee Demographics
From: czh-ga on 20 Jun 2006 13:41 PDT
Hello coos-ga,

I wish you had asked for clarification since you felt like I didn't
fully answer your question. As I pointed out in my answer, coffee
drinkers cover a huge range of demographics. Consequently, it's
impossible to generalize about "what activities are specialty coffee
drinkers interested in" any more than it's possible to definitively
answer "what do specialty coffee drinkers read?" I would have been
happy to point you in the right direction to continue your

Thank you for the affirmation and $1.00 tip.

All the best.

~ czh ~

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