My company provides CPR and First aid training in the state of
California, primarily Southern California and the San Francisco bay,
and many of our clients are General contractors/construction companies.  I
would like to know if there are any general publications that go to
contractors/construction companies that may include advertisements
tailored to that industry.  If these publications are widely read by
the contractor/construction company industry that would obviously be
ideal.  I could send a postcard, but an advertisement or flier
included in a statewide publication that is being read already is more
cost-effective.  A generous tip will be given based on very useful
information.

Hello -

I've identified and spoken with several publication sources that cater
to construction industry professionals in California.  All of them
have verbally confirmed their willingness to allow advertising from
first aid/CPR training firms.  They are as follows:

(1) California Construction by McGraw-Hill
See: http://california.construction.com/advertise/default.asp
"Reach more than 42,000 real estate, design and construction industry 
professionals in California with California Construction ? your best
connection to this lucrative $60 billion market."  Print and online
advertising available.
    Advertising Contact:
    Michael Moffat
    800-851-5554
    

(2) California Builder & Engineer
See: http://www.acppubs.com/contents/pdfs/2006_MG_CBE_Rates.pdf
"California Builder & Engineer is the construction news and
information source for contractors, public officials, and equipment
and material suppliers in California and Hawaii. CB&E is published
twice monthly covering heavy, highway, utility and non-residential
building construction. Contents of each issue include Bid Info;
project and new methods articles; reports on market trends,
legislation and planned private and public construction activity; new
product and manufacturer/distributor reports; and other industry news
in this regional market. In addition, CB&E publishes an annual
Equipment Buyers' Guide, a complete cross-referenced listing of
manufacturers, area distributors and their construction equipment. We
also publish a material, supplies & services directory."
    Advertising Contact:
    Matthew Finnigan
    888-452-9038
    


(3) Associated General Contractors of California
California Constructor Magazine (monthly publication)
Reaches about 7000 contractors
http://www.agc-ca.org/
    Advertising Contact:
    Ingrid at (530) 628-4213 or (888) 892-8557



(4) Southern California Contractors Association
See: http://www.sccaweb.org/mechanic.htm
"The Southern California Contractors Association is a leader in
providing useful information to the entire construction industry in
this region. Our bi-monthly magazine goes to over 3200 firms in 12
counties of southern California and reaches virtually every contractor
who is signatory to the heavy construction building trade unions."
    Advertising Contact:
    Evita at 323-336-1242



(5) Contact California Builder
See: http://www.californiabuildermagazine.com/internal.asp?pid=8	
Reaches 3000-4000 contractors in addition to other professionals.  "As
the official publication of CBIA and PCBC, California Builder provides
the opportunity to reach a targeted audience in one of the strongest
homebuilding markets in the nation.  Our pass-along rate of 2.5
individuals per issue means that 25,000 industry leaders and key
professionals responsible for 88% of the state's new home sales read
our magazine."
    Advertising Contact:
    Mark at 916-443-7933, ext. 321
    (As about any potential incentive/discount for companies such as yours).

If you have any questions concerning this information, please don't
hesitate to ask before rating this answer.


Thank you!

jbf777
Researcher



Additional Link:
    Southern California Builders Association
    http://www.socalbuilders.org/gen_info.htm
    Reaches about 1200 firms through monthly publication
    Phone: 562-320-3600 (advertising contact available Monday)
    

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