I am working with a company that has recently launched a niche market
website that sells tickets to sporting events and concerts. We are
interested in selling banner ads on the site. Our current traffic is
approximately 400 unique visitors per day, so we really don't have
high enough numbers for CPM or CPC (or should I say we don't have high
enough traffic to make money through those right now). We are
interested in charging a monthly flat rate per banner ad, yet we are
unsure how much to charge. Our goal is to target local businesses in
each of the major sports teams' cities who are interested in being
affiliated with the sports industry and who want to attract a target
audience of young, educated, affluent males (our demographic). How
much is a reasonable amount to charge these companies for a banner ad
on our site? Again, this would be a monthly charge and not based on
cost-per-thousand impressions (CPM) or cost-per-click (CPC). Please
ask for clarification if necessary, as I will be happy to provide more
information. Thank you! |
