I am writing a one-page article for my client. They are considering a
new business strategy ... lowering the cost of their products. Their
hope is that lower prices will increase volume. So even though they
are selling for less, they hope to make more.
They believe that Taco Bell's Value Meal is a good example of this
strategy, and want me to investigate how the strategy is working out
for Taco Bell. So what I need is facts or data about the Taco Bell
Value Meal. When did the start it, what was their goal, what did they
include (menu items), and most importantly, how is it working out for
them.
My article will be relatively short, so I don't need a lot of
information. But I definitely need to know how it's working out for
Taco Bell.