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Subject:
Are product review units returned?
Category: Business and Money > Advertising and Marketing Asked by: gschweppe-ga List Price: $15.00 |
Posted:
11 Jun 2006 22:08 PDT
Expires: 11 Jul 2006 22:08 PDT Question ID: 737356 |
Are the press supposed to return review units to their manufacters? What is the proper ettiquete for product reviews? |
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There is no answer at this time. |
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Subject:
Re: Are product review units returned?
From: probonopublico-ga on 11 Jun 2006 22:50 PDT |
A journalist friend of mine who supposedly reviews computer-related products, mobile phones, etc. has so many review units that he has had to rent extra space. No, he never returns the units unless asked and he never gets asked. And here's the funny thing, he rarely opens the boxes for the kit he is supposed to review. He knows what is required of him and he is well taken care of by the various PR people. |
Subject:
Re: Are product review units returned?
From: nelson-ga on 12 Jun 2006 10:07 PDT |
Hmmm. "He knows what is required." I thought that would be to review the product and provide consumers with honest feedback. Silly me. |
Subject:
Re: Are product review units returned?
From: kemlo-ga on 12 Jun 2006 10:25 PDT |
It doesn't happen to motoring journalists does it ? |
Subject:
Re: Are product review units returned?
From: probonopublico-ga on 12 Jun 2006 10:44 PDT |
Hi Again Kleenloo YES it also happens to motoring journalists. A very good friend of mine who used to be a director of a well-known motor manufacturer tells me of a product launch where one supposedly reputable journalist didn't stay after lunch for the test drive, etc. saying 'I've already written my review' BEFORE he had even seen or test driven the car in question! It's called the Power of Advertising. |
Subject:
Re: Are product review units returned?
From: kemlo-ga on 12 Jun 2006 12:26 PDT |
Bryan I still cant believe a journalist would be as dishonest as you describe. and he would still have to return the car surely. ( were you a journalist in one of your many incantations) regards KLEENEX |
Subject:
Re: Are product review units returned?
From: probonopublico-ga on 12 Jun 2006 22:33 PDT |
Kleenex, You've missed the point. The journalist never even saw the car! |
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