I have looked and this question and here are my findings. First, I
have only found one survey on the perception of the label: ?made in
China? or Chinese goods. There are plenty of comments and opinions,
and it is reported that even the Chinese do not like buying ?made in
China? goods. I give some examples below.
This is from a survey carried out by Synovate (see this page for full details).
?ONLY one in eight respondents from the US and key markets in Europe
think highly of the quality of products made in China and Korea, a
recent Synovate survey showed.?
The Age (Australia)
Discusses Australian exporters and products made in China and he
perception of Chinese goods.
A US architect in China and his view.
?'Made in China' not yet a mark of quality Workmanship of household
goods less important than outer appearance?
As you will see from these articles on Chinese companies, even the
Chinese view their own goods the same way.
?In a 2005 Interbrand survey of branding professionals, 79 percent
stated that the "Made in China" label hurts Chinese brands. ?
?Even in their home market, ?Made in China? carries the same
connotations of cheap, shoddy, and unreliable that burden Chinese
Moving now to Western companies setting up in China and exporting back
home. Several, including Toyota which you mentioned, are setting up in
China but aiming at the Asian market. Some companies such as mobile
phone firm Motorola and consumer electronics giant Philips manufacture
in China, most appear to be electronic products and I am not sure
whether you class this as luxury items.
This Italian furniture company are reported by be pleased with their
products from China.
DeCoro - successfully transferred to China in 2003
View the company's press releases on their web site.
Boston.com article on a US Custom-designed furniture company.
This China Daily2005 article discusses DaimlerChrysler making
not-for-export cars, but the article does refer to a US company
exporting to the US
?One U.S. entrepreneur is betting that cars with "Made in China"
stickers won't meet resistance from U.S. consumers due to poor
Malcolm Bricklin, who heads Visionary Vehicles, said he plans to
import 250,000 sedans and sport-utility vehicles a year from China,
beginning in 2007, for sale in the United States. Chery Motor Co., an
8-year-old firm in Wuhu, will make the cars. Bricklin said the
vehicles would be comparable to BMWs and other high-end brands, but 40
percent less expensive.
"Everybody knows that China is coming and that China is going to be
the price leader in whatever it gets into," said Bricklin, who once
brought low-cost Yugos and Subarus into the United States. ?
Company web site.
This FT article (you have to apply for a free trial to view it)
discusses how fashion houses and designers are using China labour but
find the quality in the finished article open to debate.
China: Mass production meets quality control
There is a similar discussion on designer labelled products in this news article.
I hope this answers your question, but I note there is a lot to read
in all this, so if it does not answer your question, or the answer is
unclear, then please ask for clarification of this research before
rating the answer. I shall respond to the clarification request as
soon as I receive it.