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Q: Perrigo Company - Case Study ( Answered 4 out of 5 stars,   2 Comments )
Question  
Subject: Perrigo Company - Case Study
Category: Business and Money > Finance
Asked by: taxcrazed-ga
List Price: $25.00
Posted: 07 Oct 2002 23:41 PDT
Expires: 06 Nov 2002 22:41 PST
Question ID: 73893
Good evening - I am researching information for a case study analysis
on Perrigo Company.  The class is Business Policy and Strategy, so I
am trying to find some information on the industry in which Perrigo
competes, who are its competitors, what are the five competitive
forces like in the store-brand industry (Porter's Five Forces Model),
SWOT analysis, how does its value chain differ from the value chain of
name brand companies, what strategic issues does Perrigo face, and
what are its options moving forward.  I am specifically looking for
information that dates back to March, 1993, since that is when the
case study takes place.
Answer  
Subject: Re: Perrigo Company - Case Study
Answered By: techtor-ga on 22 Oct 2002 09:09 PDT
Rated:4 out of 5 stars
 
Greetings, taxcrazed, 

I wonder if you’re studying Business Policy and Strategy at the
University of North Texas. I saw the question you asked in a posted
Word file while researching.

BUSI 5190 Course Curriculum by Dr. A. BarNir, University of Texas
College of Business Administration
http://www.coba.unt.edu/mgmt/classes/99z/Busi5190.001.doc

I also found it as a set of case discussion questions at Hill Jones
Strategic Management.
http://college.hmco.com/hilljones/questions/case16.htm
Maybe this is where is came from.

Well, if you need some help in doing this, I’ll try to give it then.
Someone did a study of Perrigo Company recently, and his name is
Jordan Shapiro. The study is available on the net as an Adobe Acrobat
PDF, and it is a comprehensive study of the company.

Case Study: The Perrigo Company, research by Jordan Shapiro, et. al. 
Submitted to the University of New York at Binghamton for CQS 112:
Statistics for Management
http://www.jordanshapiro.net/perrigo.pdf

Perrigo Home Page
http://www.perrigo.com
Perrigo is a manufacturer of store brand over-the-counter (OTC)
pharmaceutical products and store brand nutritional products.

I don’t know much about the analysis methods that you mentioned, but
I’ll trust my beginner’s luck in this field to put together some short
notes.

Competitors:
Alpharma Inc. 
Chattern
Leiner Health Products
NPS Pharmaceuticals
Andrx Corporation
IOMED, Inc, et. al. 
(An extensive list of competitors can be found at: 
Yahoo Finance - Biotechnology and Drugs Industry
http://biz.yahoo.com/p/biotrxconameu.html#prgo )

Strengths
- Biggest manufacturer of store brand over-the-counter (OTC)
pharmaceutical products and store brand nutritional products
- Low cost
- Extremely flexible to customers’ needs
- Compact executive structure 
- Poor recall in case of bad or weak product

Weaknesses 
- Spends little on promotion and advertising
- Weak product recall 

Opportunities 
- Began to be traded in Nasdaq around year 1993
- Stay the biggest manufacturer of store brand products 

Threats 
- Possibly other, competitively-priced, store brand products
- Nature of pharmaceutical market - stagnant, tends to have fixed
clients
- Lots of competition (Based on the Yahoo list I saw, above) 

Value chain difference from competition - Much wider range of products
and ambiguousness owing to being very low profile, so negative
customer reactions affect the company little

Sorry that I am unable to address all the points that you asked or get
them right since I did not study these business models. I’m a writer
by profession. :)

While most of the information is based on more recent info than in
1993, I suppose that the basic situation on the company is similar for
both times.

Other Sources:

Hoover’s Online - Perrigo Company Capsule 
http://www.hoovers.com/co/capsule/4/0,2163,15492,00.html

Yahoo Finance Profile on Perrigo
http://finance.yahoo.com/i?s=prgo

Yahoo Finance Market Guide for Perrigo 
http://biz.yahoo.com/p/p/prgo.html

Here’s a news article on Perrigo’s recall of a children’s suspension
product
Perrigo Company Recalls Children's Pain Reliever Suspension Liquid at
the FDA Home Page
http://www.fda.gov/oc/po/firmrecalls/perrigo8_01.html

Order by the Federal Trade Commission to Perrigo on misrepresentation
http://www.ftc.gov/os/2001/11/perrigoagree.htm

Analysis on Perrigo’s agreeing to comply to the above order
http://www.ftc.gov/os/2001/11/perrigoanalysis.htm

Trademark Trial and Appeal Board Decisions regarding Perrigo Company
Found on the Oblon, Spivak, McClelland, Maier & Neustadt, P.C. home
page
http://www.oblon.com/Uspto/Ttab/1997/09/74-361830.html
It seems that Perrigo here had trouble with inconsistent markings on
their products

Quick MBA site - Porter’s Five Forces page 
http://www.quickmba.com/strategy/porter.shtml 
If you still need to familiarize yourself with Porter’s Five Forces,
this page may be all you need.

Search strategy in Google: 
perrigo company 
perrigo company 1993
perrigo market study 
perrigo competitors 
perrigo value chain

I hope the study I pointed you to will give the information you need.
If it doesn’t, then I’ll see what else I find. Have a good day!

Techtor
taxcrazed-ga rated this answer:4 out of 5 stars
Excellent, thank you.

Comments  
Subject: Re: Perrigo Company - Case Study
From: techtor-ga on 20 Oct 2002 07:54 PDT
 
Hello taxcrazed,

Are you by any chance Jordan Shapiro? If not, this person I mentioned
did a study on Perrigo company and posted it on the web. If this the
info you need?

techtor
Subject: Re: Perrigo Company - Case Study
From: techtor-ga on 07 Nov 2002 23:13 PST
 
Thanks also for your four-star rating. Glad to be of service.

Techtor

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