Greetings, taxcrazed,
I wonder if youre studying Business Policy and Strategy at the
University of North Texas. I saw the question you asked in a posted
Word file while researching.
BUSI 5190 Course Curriculum by Dr. A. BarNir, University of Texas
College of Business Administration
http://www.coba.unt.edu/mgmt/classes/99z/Busi5190.001.doc
I also found it as a set of case discussion questions at Hill Jones
Strategic Management.
http://college.hmco.com/hilljones/questions/case16.htm
Maybe this is where is came from.
Well, if you need some help in doing this, Ill try to give it then.
Someone did a study of Perrigo Company recently, and his name is
Jordan Shapiro. The study is available on the net as an Adobe Acrobat
PDF, and it is a comprehensive study of the company.
Case Study: The Perrigo Company, research by Jordan Shapiro, et. al.
Submitted to the University of New York at Binghamton for CQS 112:
Statistics for Management
http://www.jordanshapiro.net/perrigo.pdf
Perrigo Home Page
http://www.perrigo.com
Perrigo is a manufacturer of store brand over-the-counter (OTC)
pharmaceutical products and store brand nutritional products.
I dont know much about the analysis methods that you mentioned, but
Ill trust my beginners luck in this field to put together some short
notes.
Competitors:
Alpharma Inc.
Chattern
Leiner Health Products
NPS Pharmaceuticals
Andrx Corporation
IOMED, Inc, et. al.
(An extensive list of competitors can be found at:
Yahoo Finance - Biotechnology and Drugs Industry
http://biz.yahoo.com/p/biotrxconameu.html#prgo )
Strengths
- Biggest manufacturer of store brand over-the-counter (OTC)
pharmaceutical products and store brand nutritional products
- Low cost
- Extremely flexible to customers needs
- Compact executive structure
- Poor recall in case of bad or weak product
Weaknesses
- Spends little on promotion and advertising
- Weak product recall
Opportunities
- Began to be traded in Nasdaq around year 1993
- Stay the biggest manufacturer of store brand products
Threats
- Possibly other, competitively-priced, store brand products
- Nature of pharmaceutical market - stagnant, tends to have fixed
clients
- Lots of competition (Based on the Yahoo list I saw, above)
Value chain difference from competition - Much wider range of products
and ambiguousness owing to being very low profile, so negative
customer reactions affect the company little
Sorry that I am unable to address all the points that you asked or get
them right since I did not study these business models. Im a writer
by profession. :)
While most of the information is based on more recent info than in
1993, I suppose that the basic situation on the company is similar for
both times.
Other Sources:
Hoovers Online - Perrigo Company Capsule
http://www.hoovers.com/co/capsule/4/0,2163,15492,00.html
Yahoo Finance Profile on Perrigo
http://finance.yahoo.com/i?s=prgo
Yahoo Finance Market Guide for Perrigo
http://biz.yahoo.com/p/p/prgo.html
Heres a news article on Perrigos recall of a childrens suspension
product
Perrigo Company Recalls Children's Pain Reliever Suspension Liquid at
the FDA Home Page
http://www.fda.gov/oc/po/firmrecalls/perrigo8_01.html
Order by the Federal Trade Commission to Perrigo on misrepresentation
http://www.ftc.gov/os/2001/11/perrigoagree.htm
Analysis on Perrigos agreeing to comply to the above order
http://www.ftc.gov/os/2001/11/perrigoanalysis.htm
Trademark Trial and Appeal Board Decisions regarding Perrigo Company
Found on the Oblon, Spivak, McClelland, Maier & Neustadt, P.C. home
page
http://www.oblon.com/Uspto/Ttab/1997/09/74-361830.html
It seems that Perrigo here had trouble with inconsistent markings on
their products
Quick MBA site - Porters Five Forces page
http://www.quickmba.com/strategy/porter.shtml
If you still need to familiarize yourself with Porters Five Forces,
this page may be all you need.
Search strategy in Google:
perrigo company
perrigo company 1993
perrigo market study
perrigo competitors
perrigo value chain
I hope the study I pointed you to will give the information you need.
If it doesnt, then Ill see what else I find. Have a good day!
Techtor |