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Q: Average web page views for Internet users ( Answered 5 out of 5 stars,   1 Comment )
Subject: Average web page views for Internet users
Category: Computers > Internet
Asked by: hallsteve11-ga
List Price: $20.00
Posted: 18 Jun 2006 07:46 PDT
Expires: 18 Jul 2006 07:46 PDT
Question ID: 739117
How many page views does the average Internet surfer see per day?
Subject: Re: Average web page views for Internet users
Answered By: palitoy-ga on 19 Jun 2006 03:12 PDT
Rated:5 out of 5 stars
Hello hallsteve11-ga,

Thank-you for your question.

It is difficult to find repliable estimates on this answer as a number
of my original searches only brought up estimates plucked out of thin
air!  The answer obviously varies wildly between light internet users
and heavy users, the type of site users visit, the day of the week and
may also vary country-to-country.  The information I have managed to
locate also appears to indicate that the number of pages is increasing
year by year.

I therefore tried to focus my searches on newspaper articles (as they
frequently review and assess company press releases indicating data
such as what you require).  The company that turns up time and again
whilst researching this question was comScore.

"comScore maintains massive proprietary databases that provide a
continuous, real-time measurement of the myriad ways in which the
Internet is used and the wide variety of activities that are occurring
online. (..) Mission-critical information relating to both offline and
online activities is collected through comScore's innovative use of
the Internet ? the world's most timely and efficient data collection

They are frequently quoted in the mainstream media and I would suggest
that they are a reliable source of information.

Another site that also indicated it collected these figures was
Nielsen Net Ratings but unfortunately I could not find the data on
their site to back up some of the claims found on the internet.

"ComScore finds, for example, that U.S. Hispanics viewed 122.5 pages
per day on average, compared to the U.S. average of 120.5 pages a

This article was compiled in 2006 (but I could not find the direct
source online - it may be that it is only data that you can access for
a fee from comScore).  If you wish to request the data you may have
some success by requesting it here:

"Demographic          Page views per month
Total Internet Users  2,648"

2648 page views per month translates to approximately 88 pages per day in 2003.

Another interesting source is: - this source indicates a
figure of approximately 120 (when averaged over broadband and dial-up
usage in 2003).

* The average Internet user visits more than 1,268 web pages per month.
(Source: Nielsen Net Ratings -

Using this research and my experience from running several websites I
would estimate that the number of page views the average Internet
surfer sees in one day is 100-150.

If you require any further assistance on this subject please do not
hesitate to ask and I will attempt to provide the additional support.

Search strategy:
Google - average (person or user) * (web) pages per (day or month)
Google News - average (person or user) * (web) pages per (day or month)
comScore Press releases
hallsteve11-ga rated this answer:5 out of 5 stars
Right on palitoy....excellent answer.  Very helpful!

Subject: Re: Average web page views for Internet users
From: brix24-ga on 27 Jun 2006 05:44 PDT

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