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Q: US Chocolate Market - Retail and Commercial ( Answered 4 out of 5 stars,   1 Comment )
Subject: US Chocolate Market - Retail and Commercial
Category: Business and Money > Advertising and Marketing
Asked by: santabarbara-ga
List Price: $50.00
Posted: 20 Jun 2006 06:06 PDT
Expires: 20 Jul 2006 06:06 PDT
Question ID: 739604
US Chocolate Market - Retail and Commercial. Market size: sales,
units, growth, imports, product lines. Primarily interested in bar
chocolate. Chocolate sales by shape (bar v. truffles v. morsels,
etc.), by type (filled, solid, nuts, fruits, others); dark v. milk, v.
white, or combination chocolates; by size (fun or snack size, small
(1.5 ounce), bags, 1 #, boxes, other)
Subject: Re: US Chocolate Market - Retail and Commercial
Answered By: belindalevez-ga on 21 Jun 2006 06:21 PDT
Rated:4 out of 5 stars
<US chocolate market.

Retail sales - $13.7 billion
By 2005 - $17.5 billion
Mass market sales - $5.9 billion
Mass market chocolate candy sales - $4.9 billion
Per capita consumption of chocolate ? 12.2 pounds
Non-seasonal chocolates ?  $4.42 billion
Boxed/bagged - $1.99 billion
Hershey market leader in chocolate market.
Chocolate candy import $371 million in 1998
Chocolate candy exports $249 million in 1998
81% of adults ue candy.
Supermarkets account for 24% of sales.
By 2005 chocolate cancy - $15.9 billion
By 2005 mass-market chocolate candy - $7.4 billion
Hershey, Mars and Nestlé divide chocolate bar segment.

This report contains a wealth of detailed information about the
chocolate market. The entire report costs $2,750.00. It is also
possible to purchase sections of the report costing from $60.00.
Source: Packaged Facts

2005 report
Wholesale shipments - $9 billion
Retail sales - $14.6 billion
2004 premium market - $1.5 billion
Solid chocolate ? 13% of market.
Wholesale per capita consumption - $32
Standard assortment chocolates ? 70% of mass market
Projected 2009 sales - $17.8 billion
This report: The U.S Market for Chocolate: Chocolate bars,
Bagged/Boxed Chocolate, Gourment/Premium Chocolate costs $3,000.00. It
is also possible to purchases sections of the report from $87.00.
Source: Packaged Facts.

2005 sales of chocolate candy - $15.7 billion up 2%
manufacturers sales - $10.2 billion
Source: National Confectioners Association.

Quantity and value of shipments 2004

Chocolate and chocolate-type confectionery 3,308,994       9,628,854
Solid chocolate 506,128       1,318,281
Solid with inclusions 232,100     717,137
Enrobed or molded with candy, fruit, nut or granola center 1,311,255     3,742,294
Enroved or molded with bakery product center 291,074      825,854
Panned 573,361      1,480,258
Assortments and other 395,076       1,545,034

Imports of chocolate type confectionery in 2004 
Quantity ? 174,702
Value ? 723,717
Source: US Census Bureau

Figures for 2003 and 2002 are available here.
Source: US Census Bureau

Organic chocolate ? 30 percent of the gourmet market. Source: Packaged Facts.
According to a Productscan report on package tags (featured product
claims) on 200 premium chocolate candy products or product lines
introduced in 2004, dark chocolate (with 91 tags) is nipping at the
heels of milk chocolate (104 tags), although bittersweet chocolate
(13) remains less common than white chocolate (36). Nuts (172 tags
overall, including praline), led by almond (42), are even more popular
as inclusions than fruit (116), led by raspberry (22).

Types of chocolate that American consumers like.
Milk chocolate ? two-thirds
Dark chocolate ? 37 percent
White chocolate ? 26 percent.

Bars ? 93 percent
Portion control pieces like Reese?s Peanut Butter Cups or Kit Kat ? 80 percent
Popable piece like M&Ms ? 71 percent

Traditional ingredients like nuts or caramel ? almost 3 in 4
Mint or coffee ? less than half.

Source: Mintel


Hershey?s is the market leader.
Revenues - $4 billion.
Brands include: asHershey's, Reese's, Hershey's Kisses, Kit Kat,
Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna
Loa, as well as innovative new products such as Take 5 candy bar

Hershey?s annual reports and other financial information.
76% of Hershey?s sales are from chocolate.
45% market share in chocolate.
Source: In a Sweet Spot. Amy S. Bonkoski Ph.D.

Operates under the Masterfoods name. 
Brands include M&M?s, Mars, Milky Way, Snickers and Twix.

2004 sales $18,000 million
Source: Hoovers

2005 sales $60,207.9 million
Source: Hoovers

Hershey and Mars control 75% of the US candy market.
Source: Chocolate Wars by James Surowiecki.

Market share
Hershey?s ? 32.6%
Mars ? 29.6%
Source: Note on the U.S. chocolate market. Glenn Carroll, Greg Powell.

Market share
Hershey ? 43%
Mars Inc ? 27%
Nestle ? 9%
Source : Hershy : Candy is Dandy, but? BusinessWeekonline.>

C-Store sales 
Top 5 King-Size bars
1.	Reese?s Peanut Butter Cups (2.8oz) $9.7 million
2.	Snicker (3.70z) $9.5 million
3.	M&M?s Peanut (3.1oz) $6.2 million
4.	Hershey?s Milk Chocolate w/Almonds (2.60z) $4.2 million
5.	Hershey?s Milk Co (2.6oz) $4.2 million

Top 4 Regular-Size Bars
1.	Sncikers (2.07oz) $11.2 million
2.	Reese?s Peanut Butter Cups (1.6oz) $6.6 million
3.	M&M?s Peanut (1.74oz) $5.3 million
4.	Hershey?s Milk Chocolate (2.6oz) $5.2 million
5.	Hershey?s Milk Chocolate w/Almonds (2.6oz) $4.4 million.

Source: McLane Category Management Handbook using IRI and ACNielsen
mid-year 2005 data.

White chocolate

An official standard for white chocolate came into effect from January
1, 2004. These products had previously been marketed as cocoa butter
Source: FDA publishes final rule on standard of identity for white chocolate.>

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<"chocolate bars" billion>

<hersheys "market share" chocolate>

<"white chocolate" confectionery share "us market">

<Hope this helps.>
santabarbara-ga rated this answer:4 out of 5 stars

Subject: Re: US Chocolate Market - Retail and Commercial
From: thecandylady-ga on 01 Nov 2006 20:24 PST
Ahhh the power of Chocolate, and such an interesting topic. In our
city our experience is that there are two definite sectors, those that
want the imported or gourmet chocolates such as Imported Truffles or
our Candy Bouquet Ganache. Nothing compares to that delicious
chocolate melting in your mouth. The Butter White Chocolate Ganache
and Peanut Butter Ganache are our best sellers, but Raspberry Ganance
is making its way up. Once our customers try these, they are hooked.

The other sector is those that want the VALUE added benefits. They
love our gourmet candy bars. We have seen a tendancy for the customers
to be drawn to the larger bars for what is seen as a savings from the
"fun size" type bars. O

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