<US chocolate market.
Retail sales - $13.7 billion
By 2005 - $17.5 billion
Mass market sales - $5.9 billion
Mass market chocolate candy sales - $4.9 billion
Per capita consumption of chocolate ? 12.2 pounds
Non-seasonal chocolates ? $4.42 billion
Boxed/bagged - $1.99 billion
Hershey market leader in chocolate market.
Chocolate candy import $371 million in 1998
Chocolate candy exports $249 million in 1998
81% of adults ue candy.
Supermarkets account for 24% of sales.
By 2005 chocolate cancy - $15.9 billion
By 2005 mass-market chocolate candy - $7.4 billion
Hershey, Mars and Nestlé divide chocolate bar segment.
This report contains a wealth of detailed information about the
chocolate market. The entire report costs $2,750.00. It is also
possible to purchase sections of the report costing from $60.00.
Source: Packaged Facts
http://www.marketresearch.com/product/print/default.asp?g=1&productid=186930
2005 report
Wholesale shipments - $9 billion
Retail sales - $14.6 billion
2004 premium market - $1.5 billion
Solid chocolate ? 13% of market.
Wholesale per capita consumption - $32
Standard assortment chocolates ? 70% of mass market
Projected 2009 sales - $17.8 billion
This report: The U.S Market for Chocolate: Chocolate bars,
Bagged/Boxed Chocolate, Gourment/Premium Chocolate costs $3,000.00. It
is also possible to purchases sections of the report from $87.00.
Source: Packaged Facts.
http://www.packagedfacts.com/product/display.asp?productid=1037709&kw=&CatReturnURL=&SearchReturnURL=&view=toc
2005 sales of chocolate candy - $15.7 billion up 2%
manufacturers sales - $10.2 billion
Source: National Confectioners Association.
http://www.ecandy.com/Content.aspx?MenuID=135&BreadCrumb=Industry%20Performance:%20Annual%20Industry%20Review
Quantity and value of shipments 2004
Chocolate and chocolate-type confectionery 3,308,994 9,628,854
Solid chocolate 506,128 1,318,281
Solid with inclusions 232,100 717,137
Enrobed or molded with candy, fruit, nut or granola center 1,311,255 3,742,294
Enroved or molded with bakery product center 291,074 825,854
Panned 573,361 1,480,258
Assortments and other 395,076 1,545,034
Imports of chocolate type confectionery in 2004
Quantity ? 174,702
Value ? 723,717
Source: US Census Bureau
http://www.census.gov/industry/1/ma311d04.pdf
Figures for 2003 and 2002 are available here.
Source: US Census Bureau
http://www.census.gov/cir/www/311/ma311d.html
Organic chocolate ? 30 percent of the gourmet market. Source: Packaged Facts.
According to a Productscan report on package tags (featured product
claims) on 200 premium chocolate candy products or product lines
introduced in 2004, dark chocolate (with 91 tags) is nipping at the
heels of milk chocolate (104 tags), although bittersweet chocolate
(13) remains less common than white chocolate (36). Nuts (172 tags
overall, including praline), led by almond (42), are even more popular
as inclusions than fruit (116), led by raspberry (22).
http://www.gourmetretailer.com/gourmetretailer/magazine/article_display.jsp?vnu_content_id=1000946002
Types of chocolate that American consumers like.
Milk chocolate ? two-thirds
Dark chocolate ? 37 percent
White chocolate ? 26 percent.
Bars ? 93 percent
Portion control pieces like Reese?s Peanut Butter Cups or Kit Kat ? 80 percent
Popable piece like M&Ms ? 71 percent
Traditional ingredients like nuts or caramel ? almost 3 in 4
Mint or coffee ? less than half.
Source: Mintel
http://www.findarticles.com/p/articles/mi_m4021/is_1_26/ai_112532357
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Hershey?s
Hershey?s is the market leader.
Revenues - $4 billion.
Brands include: asHershey's, Reese's, Hershey's Kisses, Kit Kat,
Almond Joy, Mounds, Jolly Rancher, Twizzlers, Ice Breakers, and Mauna
Loa, as well as innovative new products such as Take 5 candy bar
http://www.thehersheycompany.com/ir/
Hershey?s annual reports and other financial information.
http://www.thehersheycompany.com/ir/reports.asp
76% of Hershey?s sales are from chocolate.
45% market share in chocolate.
Source: In a Sweet Spot. Amy S. Bonkoski Ph.D.
http://wealth.nationalcity.com/content/commentaryresearch/researchreports/documents/HSY1105AB.pdf
Mars
Operates under the Masterfoods name.
Brands include M&M?s, Mars, Milky Way, Snickers and Twix.
http://www.mars.com/What+do+we+do/Snackfood.htm
Mars
2004 sales $18,000 million
Source: Hoovers
http://www.hoovers.com/mars/--ID__40297--/free-co-factsheet.xhtml
Nestle
2005 sales $60,207.9 million
Source: Hoovers
http://www.hoovers.com/nestl%C3%A9/--ID__41815--/free-co-factsheet.xhtml
Hershey and Mars control 75% of the US candy market.
Source: Chocolate Wars by James Surowiecki.
http://www.washingtonmonthly.com/books/1999/9904.surowiecki.chocolate.html
Market share
Hershey?s ? 32.6%
Mars ? 29.6%
Source: Note on the U.S. chocolate market. Glenn Carroll, Greg Powell.
http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=E188
Market share
Hershey ? 43%
Mars Inc ? 27%
Nestle ? 9%
Source : Hershy : Candy is Dandy, but? BusinessWeekonline.
http://www.businessweek.com/magazine/content/03_39/b3851089_mz017.htm>
-----------------------------------------
C-Store sales
Top 5 King-Size bars
1. Reese?s Peanut Butter Cups (2.8oz) $9.7 million
2. Snicker (3.70z) $9.5 million
3. M&M?s Peanut (3.1oz) $6.2 million
4. Hershey?s Milk Chocolate w/Almonds (2.60z) $4.2 million
5. Hershey?s Milk Co (2.6oz) $4.2 million
Top 4 Regular-Size Bars
1. Sncikers (2.07oz) $11.2 million
2. Reese?s Peanut Butter Cups (1.6oz) $6.6 million
3. M&M?s Peanut (1.74oz) $5.3 million
4. Hershey?s Milk Chocolate (2.6oz) $5.2 million
5. Hershey?s Milk Chocolate w/Almonds (2.6oz) $4.4 million.
Source: McLane Category Management Handbook using IRI and ACNielsen
mid-year 2005 data.
http://www.confectioner.com/content.php?s=CO/2005/10&p=8&sc=4
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White chocolate
An official standard for white chocolate came into effect from January
1, 2004. These products had previously been marketed as cocoa butter
confectionery.
Source: FDA publishes final rule on standard of identity for white chocolate.
http://www.candyusa.org/Media/Trade/industry/white_chocolate.asp>
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