Hello There-

I am trying to gather information on the following. The ultimate goal
for us is to best determine how to position our Healthcare marketing
agency. Thank you for your help.

Identify Healthcare (specific) marketing/ad agencies who are on the
East coast (no further West than Chicago), and bring in less than $17M
gross revenue a year.

How are these agencies selling themselves to potential clients (their
USP)?  Their strengths??  Their weaknesses??
 
What is a client?s motivation for choosing an ad/marketing agency?

What are some current/general trends in healthcare advertising?

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Clarification of Question by yosef5-ga on 29 Jun 2006 13:27 PDT

Hi again -- If there are certain parameters within this question
request that may keep researchers from responding (ie - can't find the
requested info), please let me know and I may be able to revise the
question list.

Thanks!

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Request for Question Clarification by czh-ga on 29 Jun 2006 14:57 PDT

Hello yosef5-ga,

I started working on your question and then gave up because I was
finding lots of resources about healthcare marketing and advertising
but very little that I felt was sufficient to answer your questions.
In addition, although your questions are related, it?s highly likely
that some of them will not be answerable. In that case, a researcher
can?t post an answer.

It seems you have a healthcare marketing ad agency and you want to
find out who are your competitors. You want to know what they?re doing
well and why they?re successful. You?re also interested in healthcare
marketing trends. The topic you?ve chosen is huge and the questions
you ask are broad and somewhat vague.

http://www.salesvantage.com/d/Marketing_Consultants_Healthcare/
://www.google.com/Top/Business/Healthcare/Marketing_and_Advertising/

As you can see from these links, there are lots of different avenues
for exploring your questions. It would help if you told us what
differentiates your agency and who are your target customers. What
segment of healthcare do you specialize in? What types of services
differentiate you? Maybe instead of wondering about other agencies'
USPs you could  tell us about yours to help us with finding
information for you.

You asked us to select East coast marketing agencies qualified only by
gross revenues for last year. This information would be extremely
difficult (if not impossible) to find. Instead of asking about your
potential competitors? revenues you might specify other criteria. You
might want to explore who are the leading healthcare ad agencies and
find out why they are top rated. This will probably provide you with
insights about how the agencies sell themselves and why their clients
choose them. It would help if you could provide more focused
guidelines for the information you?re looking for.

Your final question about trends in healthcare advertising should be
posted as a separate question since it can be answered independently
of your other questions.

I?d love to work on your project and I look forward to your clarification.

~ czh ~

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Clarification of Question by yosef5-ga on 29 Jun 2006 15:56 PDT

Thank you for your response czh-ga. I am going to discuss your
points/concerns with my associate and get back with you asap.  Thanks
again.

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Clarification of Question by yosef5-ga on 30 Jun 2006 12:03 PDT

Hi - We'll re-submit the question with updated info.  Thanks!