What "name" companies (Fortune 1000 or franchises...names that small
business owners would recognize) have taken their mainstream
products/services and re-packaged them to appeal to a smaller niche
for the Jewish audience? For example, Hallmark Cards started a
division publishing cards for ethnic holidays and has a line called
"Tree of Life" aimed at Jews celebrating Jewish holidays and events
(BarMitzvahs, Hanukkah, etc).

I am writing a report on why companies choose to market to Jews out of
all the many different types of ethnic consumer groups.  I need to
demonstrate this choice by giving examples of traditional marketers
who are tapping into smaller segments, but, specifically, the Jewish
market. My report is for a Jewish newspaper. Thank you in advance

---

Request for Question Clarification by bobbie7-ga on 29 Jun 2006 21:43 PDT

How many examples would constitute an acceptable answer?

Best regards,
Bobbie7

---

Clarification of Question by databasediva-ga on 04 Jul 2006 17:39 PDT

3 - 5.  Also, please stay away from Kosher references. While that
angle originally looked interesting to me, apparently the rise in
Kosher-approved food products from the food mfgrs is due more to
non-Jewish consumption than to reach the Jewish population. Go figure!

Sorry I was slow to respond. I thought I'd get an email if someone
needed a clarification, but I guess I have to check in each day. (This
is my first post.)

Dear Databasediva,


GE MonogramŽ Introduces Sabbath Mode Refrigerator Kit for the Jewish Consumer

?GE is introducing a Sabbath Mode Kit for its built-in models of
side-by-side and bottom-freezer refrigerators - to meet the needs of
the observant Jewish consumer.?

?GE's Sabbath Mode Kit for Monogram refrigerator products meets the
certification requirements of a nationally recognized Kosher
certifying agency, Star-K. The Sabbath Mode Product Kit (ZSAB1) is
purchased separately and may be used on the Jewish Sabbath or the
Jewish Holidays (Yom Tov).?

?While in the Sabbath mode GE Monogram refrigerators will meet the
observant Jewish consumer's restrictions for observing the Sabbath and
other holidays in the following ways:

? The defrost cycle is not controlled by door openings. The defrost
cycle runs on fixed clock time.
? Ice and water cannot be retrieved from the dispenser
? The main temperature control and Quick Chill?/ Express Chill?
displays will not illuminate.
? Quick Chill and temperature settings will remain at temperatures set
before Sabbath Mode
? Touchpad sensors will not tone
? Door alarms will not operate
? The icemaker is automatically disabled (bottom freezer models only;
icemakers in side-by-side models will continue to operate unless the
icemaker power switch is set to off)
? Interior lights and dispenser lights will not operate
? Current fan state will continue as current regardless of door opening?

http://www.geconsumerproducts.com/pressroom/press_releases/appliances/ge_monogram/sabmode_refrig.htm


=========================================


Reflections Cosmetics 

?Sylvia Hamowy is a noted makeup artist and beauty expert with over 25
years of experience in making women look and feel beautiful.  In
addition to being listed in the national edition of "Who's Who of
Entrepreneurs", she authors a beauty column for The Jewish Press,
Image Magazine, and the Newsday Marketeer.  She is the founder of
Reflections Cosmetics, a successful wholesale and retail cosmetics and
skincare company.?

Reflections Shabbat Cosmetics 

?In 1986, Sylvia introduced a brand-new line of cosmetics designed
specifically for orthodox Jewish women who wanted to look their best
on Shabbos for themselves, their families and friends, while still
observing Halachic requirements.  With the guidance and approval of
Rabbi Avrohom Blumenkrantz, she developed a quality line of cosmetics
for use on the Sabbath.  Women all over the country have embraced this
answer to good grooming and religious observance.?

http://www.reflectionscosmetics.com/about.html


=========================================


Some Kenmore Ovens come with a Sabbath Mode feature


Kenmore 30172 / 30174 / 30179 Gas Single Oven 
These models  feature  Sabbath mode.
http://www.dealtime.com/xPF-30172_30174_30179

The Kenmore 30179 24 in. Gas Manual-Clean Wall Oven comes with
certified Sabbath mode.
http://shopping.yahoo.com/p:Kenmore%2030179%2024%20in.%20Gas%20Manual-Clean%20Wall%20Oven%20-%20Black%20Oven:2002707500

Kenmore 47852 / 47854 / 47859 Electric Double Oven
Comes with  certified Sabbath mode 
http://www.dealtime.com/xPO-47852_47854_47859



=========================================


Search terms:

?for the Jewish consumer?
Marketing to the Jewish consumer
Jewish consumer examples Hallmark
?Jewish line? consumers marketing


I hope the information provided is helpful!


Best regards, 
Bobbie7

Great help; just what I needed. With more time, I'm sure you'd find
more, but, alas, I'm on deadline! Thank you so much!