Google Answers Logo
View Question
Q: Target commercial ( Answered 5 out of 5 stars,   1 Comment )
Subject: Target commercial
Category: Arts and Entertainment > Television
Asked by: ciniscene-ga
List Price: $2.00
Posted: 30 Jun 2006 09:16 PDT
Expires: 30 Jul 2006 09:16 PDT
Question ID: 742345
Which director and agency are responsible for the cool target
commercial where the animated objects come together and create people
and objects that dance?
Subject: Re: Target commercial
Answered By: voila-ga on 30 Jun 2006 10:36 PDT
Rated:5 out of 5 stars
Hola Ciniscene,

The 30-second Target spot is titled "Product People" and is the
brainchild/children of the Peterson Milla Hooks Agency in Minneapolis.

Creative Team:

Target "Product People" 
Peterson Milla Hooks/Minneapolis 
Whether it's nail polish, pet supplies, prescriptions or power tools,
they're all available at Target. Fun animation and a pulsing
soundtrack tell us, "Want it. Need It. Got it."
Creative Credits 
Creative Director: Dave Peterson
Art Director: Bethany Nagy
Agency Producer: Gary Tassone
Production Company: Radium/Los Angeles
Director: Steve Williams
Editor: Alan Chimenti/Radium, Los Angeles
Visual Effects: Jonathan Keeton, Aladino Debert, Frederico Saccone,
Giancarlo Lari, Leo Juarez, Mark Wurtz, Michael Hobbs, Rick Thomas,
Todd Perry, Val Sinlao/Radium, Los Angeles
Music/Sound Design: Rachel Dunn, Sarah Gavigan/Ten Music, Santa Monica
and The Transcenders
Principal Talent: n/a

Production Company:  Radium

CLIENT: Peterson Milla Hooks
DIRECTOR: Steve "Spaz" Williams 
LEAD ARTIST: Aladino Debert
Conceptual Development, CGI, Compositing

Music:  Ten Music/Transcenders

From this link William Lee and Tracey Amos are quite possibly lead vocalists:

Get your search on thisaway:
target+commercial "creative director OR agency" "want it" "got it" "

Please ring for service by clicking "clarification" if you need
anything further.  Thanks for the interesting post.  I enjoy that
commercial, too, just for the chair dancing opportunity alone.


Clarification of Answer by voila-ga on 01 Jul 2006 11:14 PDT
(eeehhhhh, wrong hip-hop breath)

Vocal talent ID'd in the "news" section of the Transcenders website:

"Target's new "Product People" animated spot features music produced
by Transcenders with vocal performances from LA's own Kim Hill and J7

Regret the error,
ciniscene-ga rated this answer:5 out of 5 stars
Excellent answer, thoroughly researched!

Subject: Re: Target commercial
From: voila-ga on 05 Jul 2006 08:05 PDT
Yes, it was, wasn't it.  Thanks for the Coke and the stars!


Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy