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Q: Target commercial ( Answered 5 out of 5 stars,   1 Comment )
Question  
Subject: Target commercial
Category: Arts and Entertainment > Television
Asked by: ciniscene-ga
List Price: $2.00
Posted: 30 Jun 2006 09:16 PDT
Expires: 30 Jul 2006 09:16 PDT
Question ID: 742345
Which director and agency are responsible for the cool target
commercial where the animated objects come together and create people
and objects that dance?
Answer  
Subject: Re: Target commercial
Answered By: voila-ga on 30 Jun 2006 10:36 PDT
Rated:5 out of 5 stars
 
Hola Ciniscene,

The 30-second Target spot is titled "Product People" and is the
brainchild/children of the Peterson Milla Hooks Agency in Minneapolis.
http://www.pmhadv.com

Creative Team:

Target "Product People" 
Peterson Milla Hooks/Minneapolis 
Whether it's nail polish, pet supplies, prescriptions or power tools,
they're all available at Target. Fun animation and a pulsing
soundtrack tell us, "Want it. Need It. Got it."
Creative Credits 
Creative Director: Dave Peterson
Art Director: Bethany Nagy
Agency Producer: Gary Tassone
Production Company: Radium/Los Angeles
Director: Steve Williams
Editor: Alan Chimenti/Radium, Los Angeles
Visual Effects: Jonathan Keeton, Aladino Debert, Frederico Saccone,
Giancarlo Lari, Leo Juarez, Mark Wurtz, Michael Hobbs, Rick Thomas,
Todd Perry, Val Sinlao/Radium, Los Angeles
Music/Sound Design: Rachel Dunn, Sarah Gavigan/Ten Music, Santa Monica
and The Transcenders
Principal Talent: n/a
http://www.marketingymedios.com/marketingymedios/search/article_display.jsp?schema=&vnu_content_id=1002503549

Production Company:  Radium

TARGET PRODUCT PEOPLE
CLIENT: Peterson Milla Hooks
DIRECTOR: Steve "Spaz" Williams 
CREATIVE DIRECTOR: Jonathan Keeton
LEAD ARTIST: Aladino Debert
Conceptual Development, CGI, Compositing
http://www.radium.com/work/target_06.php

Music:  Ten Music/Transcenders
http://www.tenmusic.tv
http://www.transcenders.tv

From this link William Lee and Tracey Amos are quite possibly lead vocalists:
http://www.adweek.com/aw/creative/best_spots_05/050418_15.jsp

Get your search on thisaway:
target+commercial "creative director OR agency" "want it" "got it" "

Please ring for service by clicking "clarification" if you need
anything further.  Thanks for the interesting post.  I enjoy that
commercial, too, just for the chair dancing opportunity alone.

Cha,
V

Clarification of Answer by voila-ga on 01 Jul 2006 11:14 PDT
(eeehhhhh, wrong hip-hop breath)

Vocal talent ID'd in the "news" section of the Transcenders website:

"Target's new "Product People" animated spot features music produced
by Transcenders with vocal performances from LA's own Kim Hill and J7
D'Star."

Regret the error,
http://www.regrettheerror.com
V
ciniscene-ga rated this answer:5 out of 5 stars
Excellent answer, thoroughly researched!

Comments  
Subject: Re: Target commercial
From: voila-ga on 05 Jul 2006 08:05 PDT
 
Yes, it was, wasn't it.  Thanks for the Coke and the stars!

Cha,
V

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