I would like some market research compiled to identify:

Who is most likely to purchase online, a Make Money/Business
Opportunity product, (Geographics, Demographics, Psychographics, and
Behaviors)?

Thank you.

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Request for Question Clarification by politicalguru-ga on 10 Jul 2006 12:06 PDT

Dear Focus on Benefits,

I think you should define better what you mean by "Make Money/Business
Opportunity". After all, buying a Subway sandwich franchise is also a
"business opportunity" and a Google Answers Researcher is also - at
leats in theory - making monney.

I think you mostly mean all kinds of e-books. Please tell me what you meant.

The same person that would buy a do-it-yourself adwords kit, or a real
estate millionare package.

You're looking for:
Male 25-34, Household income 25-50k
Segment into three markets
A. Unemployed / looking for get rich quick ideas
B. Employeed / looking for extra side money (self-starters)
C. Internet / infomercial entrepreneurs - excitable, sold into the 'big idea.' 

Geographics: 
Warm, coastal climates
Flordia, Georgia, South Carolina, North Carolina, California

Hussle states - everyone has a dream 
New York 

Psychographics - 
Pitch I: Promise

Tired of working for other people? Know you can and should be able to
control your own fortune. Here's how...

Pitch II: Opportunities is out there, better get it before it's gone
Every day, another kid makes a million online. What do they know that
you don't? We'll show you what the smartest online business people do
and we'll show you how to start making money today.

Pitch III: Make some more cash
Wouldn't you like a few thousands a dollars a month? Where would you
spend it? Are you tired of all those programs that promise and don't
deliver? We are too. That's why we've invented...

Resources: 
 www.clickz.com
 www.mediapost.com
 look into the idea of "online personas" 

there you go.