Interaction time between doctors + sales reps in a booth at medical conventions
Category: Business and Money > Advertising and Marketing
Asked by: oneworldinc-ga
List Price: $200.00
08 Jul 2006 13:58 PDT
Expires: 07 Aug 2006 13:58 PDT
Question ID: 744442
What is the average time spent between a doctor and a sales representative at a medical convention. I am looking for the TRUTH and expecting a very short time around 10 - 30 seconds. I DO NOT want the hyper-inflated data from exhibit companies and trade associations that push conventions as a great marketing tool. This data must include all booth visitors including the majority who "gab and go" -- those who enter the booth to grab a pen, widget or a drink!
Re: Interaction time between doctors + sales reps in a booth at medical conventions
Answered By: belindalevez-ga on 10 Jul 2006 06:07 PDT
<Medical trade shows ? interaction time. Based on the average time spent visiting exhibits and the number of exhibitors at medical trade shows, visitors spend an average of 19.35 seconds at a booth. In addition only 47% of visitors will speak to a staff member. Exhibit Surveys Inc. conducted a survey in 2003 of attendess from nearly 50 U.S. trade shows. The shows surveyed included five medical trade shows. The average time spend at exhibits at medical trade shows was 7 hours. 47 percent of an average exhibitor?s customers speak to a staff member. Source: Exhibit Surveys Inc. http://www.exhibitoronline.com/exhibitormagazine/article.asp?ID=532The Trade Show The medical trade shows surveyed were: American Academy of Opthamology 2003 Annual Meeting. American College of Cardiology 52nd Annual Scientific Session ACOG 51st Annual Clinical Meeting. ACS 89th Annual Clinical Congress American Urological Association 98th Annual Meeting Congress of Neurological Surgeons 53rd Annual Meeting Source: Exhibit Surveys Inc. http://www.exhibitoronline.com/tradeshowtrends.asp The number of exhibitors at these shows were: American Academy of Opthamology 2003 Annual Meeting. 500 exhibitors. Source: AAO. http://www.aao.org/annual_meeting/exhibitors/index.cfm American College of Cardiology 52nd Annual Scientific Session 400 exhibitors. Spurce: ACC. http://188.8.131.52/search?q=cache:22ZSdQqzuVgJ:www.acc.org/2006ann_meeting/pdfs/SSN_Reg-web031006.pdf+%22annual+scientific+session%22+atlanta+exhibitors&hl=nl&ct=clnk&cd=1 ACOG 51st Annual Clinical Meeting. Exhibitors 410 Booths 1300 Source: Mediconf http://www.mediconf.com/recm/20650902.HTM American Urological Association 98th Annual Meeting 5000 exhibitors. Source: AUA. http://www.aua2006.org/am06/ Congress of Neurological Surgeons 53rd Annual Meeting 200 exhibitors. Source: CNS http://www.neurosurgeon.org/meetings/2006/pdf/2005ExhibitorList.pdf The number of exhibitors at each show surveyed were: 500 400 410 5000 200 Average number of exhibitors is 1302 ------------------------------------ An INCOMM survey of 542 pharma sales reps found that 94 percent say the average length of time doctors spend at a pharma exhibit is two minutes or less. Source: INCOMM http://mediwire.skyscape.com/main/Default.aspx?P=Content&ArticleID=2270 According to Mike Swearingen, manager of Marketing Services for Lilly, ?for every doctor spoken to six will walk by.? http://184.108.40.206/search?q=cache:jd-6TYTn2vEJ:offlinehbpl.hbpl.co.uk/Misc/MMM/Features/GroupSelling-May.pdf+survey+INCOMM+doctors&hl=nl&ct=clnk&cd=16> <Search strategy :> <survey doctors "trade show" incomm> <://www.google.com/search?hl=nl&rls=GGLG%2CGGLG%3A2006-26%2CGGLG%3Aen&q=survey+doctors+%22trade+show%22+incomm&lr=> <survey medical "trade show" "time spent"> <://www.google.com/search?hl=nl&rls=GGLG%2CGGLG%3A2006-26%2CGGLG%3Aen&q=survey+medical+%22trade+show%22+%22time+spent%22&lr=> <AORN 50th Congress> <://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLG,GGLG:2006-26,GGLG:en&q=AORN+50th+Congress> <medical "trade show" exhibitors> <://www.google.com/search?hl=nl&rls=GGLG%2CGGLG%3A2006-26%2CGGLG%3Aen&q=medical+%22trade+show%22+exhibitors&lr=> <Hope this helps.>
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