<Multiple bank accounts.
A survey of 4,000 adults holding accounts with financial institutions
in the 20 largest US metroplitan markets found that 75% have
relationships with four or more financial institutions and 65% with
five or more.
Source: A.T. Kearney.
http://www.atkearney.com/main.taf?p=5,3,1,116,4
The average U.S. houshold has relationships with six different
financial institutions.
Source: Kitchenman 2000.
http://216.239.59.104/search?q=cache:f3Z7TT07GK0J:www.privacyalliance.org/resources/glassman.pdf+%22accounts+with%22+%22different+financial%22+survey&hl=nl&ct=clnk&cd=3
The average online consumer currently maintains relationships with
four financial institutions for banking, brokerage, investments, and
insurance.
Source: Forrester.
http://www.internetnews.com/bus-news/article.php/34601
In the U.S. each consumer deals with an average of seven different
financial institutions.
Source: Cash kiosk chamelion. Andy Holloway.
http://www.canadianbusiness.com/article.jsp?content=21339
Typical customers use an average of three financial institutions.
Source: American Society of Business and Behavioural Sciences.
http://www.asbbs.org/files/marketing.pdf
48% of investors have accounts with two or more brokerage firms.
Source: Harris Interactive.
http://www.sia.com/publications/pdf/Investorsurvey2003.pdf
Small and mid-sized businesses typically use multiple financial
providers. More than 40% receive the majority of their loans and
credit card products from sources other than their primary bank.
Source: Small Business Payments in 2006. BAI.
http://216.239.59.104/search?q=cache:mZJ7Zgkh1pkJ:www.bai.org/pdf/smallbizreport_f.pdf+%22businesses%22+%22multiple+financial%22+respondents&hl=nl&ct=clnk&cd=3
62% reported their business obtained its primary credit card from a
financial institution other than their company?s primary bank.
Source: Edgar Dunn & Company and Collective Dynamics LLC.
http://www.edgardunn.com/newsEvents/pressreleases.cfm?showDetail=100013&xobj=100003
83% of large corporations (businesses with 10,000 employees or more)
have accounts with two or more banks.
Source: Federal Bank of New York. July 2004.
http://www.ny.frb.org/banking/opportunities.pdf>
<Search strategy:>
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<"bank accounts" "or more banks" respondents>
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<"businesses" "multiple financial" respondents>
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<Hope this helps.> |