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Q: Origin and author of "Hip vs. Smart" ( Answered,   4 Comments )
Subject: Origin and author of "Hip vs. Smart"
Category: Arts and Entertainment > Books and Literature
Asked by: joemaller-ga
List Price: $10.00
Posted: 12 Jul 2006 13:53 PDT
Expires: 11 Aug 2006 13:53 PDT
Question ID: 745707
What is the source of the following quotation? Who wrote it and where
was it first published.

"Hip is transitory. Smart endures. Hip is defined by others. Smart is
defined by intelligence. Hip is only for the moment. Smart is
timeless. Hip is driven by trends. Smart is driven by performance. Hip
is perpetually looking over your shoulder. Smart is making your own
decisions. Hip is mango-chestnut gelati. Smart is chocolate ice cream.
Hip is often difficult to define. Smart is always logically
defensible. Hip is flash. Smart is substance. Hip is something that
looks cool. Smart is something that works. Hip talks the talk. Smart
walks the walk. Hip gets you a $300 a week cocaine habit. Smart gets
you a big raise and the corner office."
Subject: Re: Origin and author of "Hip vs. Smart"
Answered By: pafalafa-ga on 12 Jul 2006 16:17 PDT

Hate to say it, but the quote is right out of Madison Ave, from the
same folks who brought you the "Just Do It" campaign:

TV Guide Issues Challenge to Advertisers 
5 February 1990
The Wall Street Journal

...TV Guide reaches more women than women's service books...So how
come so many advertisers avoid it like the plague?

...TV Guide is trying to attack its image problem head on, with a new
trade ad campaign starting next week. The campaign is the first TV
Guide effort by the magazine's new ad agency, Wieden & Kennedy...known
best for its "Just Do It" for Nike.

...The new campaign is supposed to poke fun at the media buyers'
misperceptions. "Hip vs. Smart," is the headline of one of three
all-print ads. "Hip is transitory. Smart endures," the ad reads. "Hip
is flash. Smart is substance....


And the rest is history.

Let me know if there's anything else I can do for you on this one.


search strategy -- searched newspaper databases for "hip is transitory"
Subject: Re: Origin and author of "Hip vs. Smart"
From: pinkfreud-ga on 12 Jul 2006 14:04 PDT
Great quote! I've only seen it one place online, and it was unattributed there:
Subject: Re: Origin and author of "Hip vs. Smart"
From: joemaller-ga on 12 Jul 2006 14:16 PDT
That's the only place it seems to exist online, I couldn't find
anything in the Usenet archives or using oter search engines.

I'm also posting about this on my site:
Subject: Re: Origin and author of "Hip vs. Smart"
From: anhebetude-ga on 12 Jul 2006 15:15 PDT

The author of the site writes, "I did not write this, but I wish I
had."  I won't post the email, but try looking in the contacts section
and asking the poster.
Subject: Re: Origin and author of "Hip vs. Smart"
From: canadianhelper-ga on 12 Jul 2006 15:49 PDT
I have already contacted the website a few hours ago...please let us
not flood her with requests!  I'll let you know when/if I get a

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