Hello johnt13055:
Thanks for your interesting question.
To answer your question, let's first look at the sales growth for the
more "established lines" that you mentioned in your clarification. The
following figures that I quote are for *total/net revenue* for each of
the companies. While these figures will exist primarily of apparel,
you should consider that there would be a little non-apparel revenue
for each of these companies. (However, since we're looking for
relative growth numbers here, I do not believe this will skew our
results.)
[Note: I could note find good data for Miller's Outpost, so I
substituted Polo.]
Tommy Hilfiger
**************
Company Name: Tommy Hilfiger Corporation
Net Revenue Change Year-to-Year
1999 - $1,637,073,000
2000 - $1,977,180,000 +20.7%
2001 - $1,880,935,000 - 4.9%
2002 - $1,876,721,000 - 0.2%
URL: http://www.tommy.com/info/investor-relations.jhtml
Calvin Klein
************
Company Name: Calvin Klein, Inc.
Calvin Klein, Inc. is a privately held company (owned wholly by Calvin
Klein and Barry Schwartz). As such, its financials are not readily
available to the public. However, Hoover's Online has estimated its
one-year sales growth to be 0.0%.
URL: http://www.hoovers.com/co/capsule/8/0,2163,44248,00.html
Levis
*****
Company Name: Levi Strauss & Co.
Net Revenue Change Year-to-Year
1998 - $5,958,635,000
1999 - $5,139,458,000 -13.7%
2000 - $4,645,126,000 - 9.6%
2001 - $4,258,674,000 - 8.3%
2002 - unknown
URL: http://www.levistrauss.com/news/docs/AR_2001_part2.pdf
Old Navy
********
Company Name: Gap, Inc. (Old Navy is owned by The Gap.)
Net Revenue Change Year-to-Year
2000 - $4,730,000,000
2001 - $5,121,000,000 + 8.3%
2002 - $5,475,000,000 (*) + 6.9%
URL: http://media.corporate-ir.net/media_files/nys/gps/SalesByDivision_Q2_2002.pdf
The Gap
*******
Company Name: Gap, Inc. (Old Navy is owned by The Gap.)
Net Revenue (**) Change Year-to-Year
2000 - $7,114,000,000
2001 - $6,859,000,000 - 3.6%
2002 - $6,295,000,000 (*) - 8.2%
URL: http://media.corporate-ir.net/media_files/nys/gps/SalesByDivision_Q2_2002.pdf
Polo
****
Company Name: Polo Ralph Lauren Corporation
Net Revenue Change Year-to-Year
1999 - $ 859,498,000
2000 - $ 885,246,000 + 3.0%
2001 - $1,053,842,000 +19.0%
2002 - $1,198,060,000 +13.7%
URL: http://media.corporate-ir.net/media_files/NYS/RL/reports/02ar/ar_02.pdf
(*) extrapolated from the first two quarters data.
(**) the total of values for Gap Domestic and Gap International
Size of U.S. Apparel Industry
*****************************
"Apparel sales in the United States rose moderately in 1999, to $184
billion, according to recently released data from The NPD Group, Inc.
There was a 4 percent increase in both dollar and unit volume in
1999."
URL: http://retailindustry.about.com/library/weekly/aa022200a.htm
"Sales of apparel in year 2000 were $182.3 billion, up from $179.7
billion in 1999. In 1999, discount off-price retail sales accounted
for 30% of retail sales, specialty stores accounted for 22%, while
discount stores accounted for 19% of apparel sales...According to NPD
Group, Inc., 1999 apparel sales rose approximately 3.6 % at retail
which followed a 4.7% gain in 1998."
URL: http://www.activemedia-guide.com/apparel_industry.htm
OK. Now that we've covered the "established lines", let's have a look
at the "urban designer" labels sales growth. Since many of the
companies listed (especially those in bobbie7-ga's Clarification
Request) are both very *new* and *privately owned*, I had to find what
sales data I could by exhaustive searching through news articles and
other websites. I was not able to find cold, hard figures for all
companies - in some cases I was, however, able to find year-to-year
comparisons without the underlying sales data. I think that the amount
(and quality) of information I was able to find is sufficient to
support my conclusions.
Sean John
*********
Net Revenue Change Year-to-Year
1999 - $25,000,000
2000 - $100,000,000 +400.0%
2001 - $200,000,000 +200.0%
URLs:
http://www.detnews.com/2001/homelife/0103/16/b01-198646.htm
http://www.nydailynews.com/city_life/thersday/story/9130p-8586c.html
http://www.thedailytimes.com/sited/story/html/106161
http://www.telegraph.co.uk/fashion/main.jhtml?xml=/fashion/2002/02/13/pdiddy11.xml
Karl Kani
*********
1999 - $78,000,000
2000 - $85,000,000 + 9.0%
URLs:
http://www.blackenterprise.com/ArchiveOpen.asp?Source=ArchiveTab/2000/07/0700-36.htm
http://www.tbw99.com/messages/853.html
FUBU:
*****
1997 - $ 75,000,000
1998 - $200,000,000 +400.0%
1999 - $350,000,000 + 75.0%
URLs:
http://abcnews.go.com/onair/WorldNewsTonight/wnt_991119_FUBU_feature.html
http://www.business2.com/articles/mag/0,1640,4773,FF.html
Phat Farm
*******************
1999 - $100,000,000
2001 - $225,000,000 +125.0%
URLs:
http://www.blackenterprise.com/ArchiveOpen.asp?Source=ArchiveTab/2000/07/0700-36.htm
http://www.thedailytimes.com/sited/story/html/106161
Maurice Malone
**************
URL: http://www.nicophoto.com/portraits/bhm_pages/malone_text.html
talks of a 5,500,000 to 8,500,000 swing in one year (which year?).
That's a 54.5% increase.
Mecca USA
*********
"Mecca USA's owner, Amit Shah, says he has doubled his business every
year for the past three and expects to do some $50 million in
wholesale this year."
URL: http://www.business2.com/articles/mag/0,1640,4773,FF.html
Rocawear
*******
"Rocawear, a line of luxury street clothes Jay-Z started in 1998,
grossed $100 million in its first 18 months."
URL: http://www.jayzworld.com/focused/article_usaweekend.html
Size of "Urban Clothing" or "Hip-Hop Fashion" Industry
*************************************************************
"Some industry analysts estimate hip-hop fashion is generating $750
million to $1 billion annually."
URL: http://www.s-t.com/daily/10-98/10-27-98/c02ae083.htm
"According to the Associated Press, hip-hop fashion alone generates
$750 million to $1 billion annually."
URL: http://www.health.org/reality/publications/retro/pg6.asp
Conclusions
***********
Given the above data, I think it is statistically valid to say that
the annual growth rate for "urban designer clothing" lines is
significantly greater than that of the "traditional brands." In fact,
industry-wide, it appears that the urban clothing market is growing at
a 50%-100% annual rate over the last 2-3 years, while the "established
lines" have grown marginally or not at all over the same period.
In fact, the urban clothing market is outstripping the entire apparel
industry, which is showing a modest growth rate of less than 5%.
However, the entire urban clothing market still represents less than
1% of the *U.S.* fashion industry. There is no data to support that
these new labels will overtake the total sales figures of the more
established lines anytime in the near future - if ever.
If you need any clarification of the information I have provided,
please ask using the Clarification feature and provide me with
additional details as to what you are looking for. As well, please
allow me to provide you with clarification(s) *before* you rate this
answer.
Thank you.
websearcher-ga
Search Strategy:
To find the data about companies, I created searches like:
"#Company Name#"
"#Company Name#" revenue
"#Company Name#" sales million
"#Company Name#" sales #YEAR#
where #Company Name# was replaced with the individual company and
#YEAR# was replaced with 1999, 2000, 2001, or 2002.
Other searches that I did include:
"fashion industry" sales billion
"hip-hop fashion" sales billion
"hip-hop fashion" industry
"hip-hop fashion" OR "urban clothing" sales billion |
