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Q: Statistics on U.S. Media & book publishing: now, vs. 10, 20 years ago ( Answered,   0 Comments )
Subject: Statistics on U.S. Media & book publishing: now, vs. 10, 20 years ago
Category: Reference, Education and News
Asked by: writerandspeaker-ga
List Price: $50.00
Posted: 23 Jul 2006 08:32 PDT
Expires: 22 Aug 2006 08:32 PDT
Question ID: 748729
I am looking for information that is verifiable about the modern
explosion of media outlets.  Specifically, I am looking for the
following statistics on a current basis (no more than 2 years old), 10
years ago, and 20 years ago (if very difficult to get any particular
year, get me close to that year).  In as much as possible, I would
like to get an apples-to-apples reporting (all US only):

Number of newspapers to which the average household subscribes?
(include local weeklies, if available)

How many magazines exist?  If possible, please break out true
subscription vs. corporate/association, etc.  How many are focused on
personal finance?  Fitness?

How many books are published (by a ?real? publisher ? not
self-published) a year?  Perhaps get by Library of Congress #
applications or ISBN#?

How many television stations are there (including cable)?

How many radio stations (AM/FM); how about satellite?

Number of independently owned papers, vs. total # newspapers,
currently vs 20 years ago.

What % of households have cable TV?  If over 50% (I assume!), what
year did moost households get cable?

Thank you!

Request for Question Clarification by belindalevez-ga on 22 Aug 2006 05:25 PDT
<I have started researching your question and it is possible to
answer. However since the question is about to expire there is not
enought time for me to compile the answer.

You may consider reposting the question.>
Subject: Re: Statistics on U.S. Media & book publishing: now, vs. 10, 20 years ago
Answered By: belindalevez-ga on 22 Aug 2006 08:24 PDT
<Media statistics.

I have been able to compile the following. I will post the number of
television stations as a clarification.

Household newspaper subscriptions.
1920 ? 1.34
1997 ? 0.54 subscriptions per household
Today - 55% of adults read a weekday paper, 63% read a Sunday paper.

1986 ? 0.67
Source: The bigger picture. The Cycle of Media Dominance.

Newspaper readership trends 1964 to 1997
Source: AAP

1987 ? 11,593 titles
Up 5% from 1982
Source: Ad spending concentrated among few: some advertisers report
substantial shifts in magazine spending

In 2005, there were 22,054 magazines.
In 2005 there were 166 banking and finance titles.
In 2005 there were 350 health and fitness titles.
Source: National Directory of Magazines.

In 1988 there were 14, 651 magazines. 
In 1996, there were 30,160 magazines.
In 1988 there were 108 banking and finance titles.
In 1996 there were 195 banking and finance titles.
In 1998 there were 169 health titles.
In 1996 there were 469 health titles.
This site gives figures for 1988 to 2005.
Source: National Directory of Magazines.


New titles in 2004 ? 195,000 Source: Bowker
New title in 1996 ? 68,000 Source: Lyman & Varian

1980 ? 42,377
1990 ? 46,738
Source: Statistical Abstract of the United States (U.S. Census Bureau 2001)

Number of books published ? 51,000
Source: WSU libraries.

Number of radio stations

2004 ? 13,838
1980 ? 8748
1990 ? 10631
Source: Arbitron.

1999 ? 12,876
Source: Arbitron.

Number of radio stations in the US.
1970 ? 6,519
1980 ? 7,871
1990 ? 10,770
2000 ? 12,717
Source: The Future of Music Coalition.

Newspaper ownership
Less than a fifth of newspapers are independently owned.

2004- 281 of the 1500 daily newspapers are independently owned.
Source: Jim Hightower.

Just after World War II, four out of five U.S. newspapers were
independently owned. By 1989, only one in five was not the property of
a chain. In 1981, 20 corporations controlled most of the nation's
11,000 magazines. Only seven years later, the number shrank to three
Source: Merger Mania in the Media. By John H. McManus.

By 1986, 72% of U.S. daily newspapers were owned by 15 corporations.
Source: Understanding Media Literacy. J. Lynn McBrien.
Cable tv penetration surpassed 50% in 1987.
Source: ESPN?s Action packed reel. By Stewar Schley.

By the late 1990?s the majority of american household were cable subscribers.
Source: St. James Encyclopedia of Pop Culture. By Robert C. Sickels.>

<Search strategy:>

<"newspapers are independently owned">

<"in 2005" "number of magazines">

<Hope this helps.>

Clarification of Answer by belindalevez-ga on 22 Aug 2006 08:57 PDT
<Number of television stations.

Television stations
1980 ? 1,011
1995 ? 1,532
2003 ? 1,730

Cable television systems
1980 ? 4,225
1995 ? 11,218
2003 ? 9,038
Source: Census Bureau.

There are 1,349 commerical television stations.
Source: Census Bureau.>
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