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Q: Improving the quality and effectiveness of direct marketing lists ( No Answer,   0 Comments )
Question  
Subject: Improving the quality and effectiveness of direct marketing lists
Category: Business and Money > Advertising and Marketing
Asked by: jaytee50-ga
List Price: $100.00
Posted: 24 Jul 2006 07:35 PDT
Expires: 23 Aug 2006 07:35 PDT
Question ID: 749013
I am looking to identify software that can improve response rates of
direct marketing campaigns for consumer markets.

I am ALREADY AWARE of automated data cleaning software (that removes
deceased persons and those that have moved address) and data enhancing
software (that attaches demographics and lifestyle data to customer
records to provide richer profiling data).

I am NOT interested in software that performs the above two functions.

What I am interested in is software systems that automatically takes
the richly profiled data about existing customers and compares it to
commercially available data from list providers.  The output of this
process should be prioritised prospect lists in a format which I can
then use for mailing, telephone sales etc.

I am also interested in a system that can automatically monitor these
commercially available data lists and alert me when new prospects that
match my customers profile appear on them.  The output from this
should also be prioritised prospect lists in a format which I can then
use for mailing, telephone sales etc.

I am interested in identifying as many providers of this software as
is reasonable to find in the given budget.

Please request clarification if you unsure about EXACTLY what I am looking for.

Thanks.
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