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Subject:
Improving the quality and effectiveness of direct marketing lists
Category: Business and Money > Advertising and Marketing Asked by: jaytee50-ga List Price: $100.00 |
Posted:
24 Jul 2006 07:35 PDT
Expires: 23 Aug 2006 07:35 PDT Question ID: 749013 |
I am looking to identify software that can improve response rates of direct marketing campaigns for consumer markets. I am ALREADY AWARE of automated data cleaning software (that removes deceased persons and those that have moved address) and data enhancing software (that attaches demographics and lifestyle data to customer records to provide richer profiling data). I am NOT interested in software that performs the above two functions. What I am interested in is software systems that automatically takes the richly profiled data about existing customers and compares it to commercially available data from list providers. The output of this process should be prioritised prospect lists in a format which I can then use for mailing, telephone sales etc. I am also interested in a system that can automatically monitor these commercially available data lists and alert me when new prospects that match my customers profile appear on them. The output from this should also be prioritised prospect lists in a format which I can then use for mailing, telephone sales etc. I am interested in identifying as many providers of this software as is reasonable to find in the given budget. Please request clarification if you unsure about EXACTLY what I am looking for. Thanks. |
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