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Q: corporate strategy of Ford Motor co. ( Answered 4 out of 5 stars,   0 Comments )
Subject: corporate strategy of Ford Motor co.
Category: Miscellaneous
Asked by: rwh1955-ga
List Price: $10.00
Posted: 10 Oct 2002 13:06 PDT
Expires: 09 Nov 2002 12:06 PST
Question ID: 74961
I need the complete list of Chief Executive Officers at Ford Motor Co.
 Also, what was the corporate strategy of Ford when it started in 1903
and what is it today?  What was the original mission statement and
what is the mission statement today?
Subject: Ford History and Mission Statement
Answered By: omnivorous-ga on 10 Oct 2002 15:17 PDT
Rated:4 out of 5 stars

John Gray, 6/17/1903 (founding) - 1908
Henry Ford, 1908-1918
Edsel Ford, 1918-1943 (died suddently in office)
Henry Ford, 1943-1945
Henry Ford II, 1945-1979
Harold Caldwell 1979-1984
Donald E. Petersen 1984-1989
Harold Poling, 1989-1993
Alex Trotman, 1993-1999
Jacques Nasser, 1999-2001
Wiliam Clay (Bill) Ford, Oct. 31, 2001 -- present

Ford Motor was a private company at its founding -- and until the end
of 1955.  For a sense of its mission we have to rely upon historians. 
In David Halberstam's book, "The Reckoning" (1986) he notes that the
company was capitalized with $150,000 and that John Gray, was
appointed president, being the largest shareholder of the original 14

According to Halberstam, there were early arguments over whether to
build cars in the $2,200-$4,700 range or build a low-cost vehicle for
the masses.  "Even Ford's father was wary of his move to a popular
car; he warned his son that the market would be glutted if he went to
more than 35 cars a day."

Simply stated, Henry Ford's mission was a simple, inexpensive vehicle
affordable by all.  Early models of the Model T were built and
delivered this way -- and included tools so that farmers and others
could repair and tune their own cars.  Due to Henry Ford's commitment
to hiring talented engineering and efficiency experts,  Model T prices
1911: $780
1912: $690
1913: $600
1914: $550
1915: $360

For a look at the current the current mission statement, it's off to
the Ford Motor website where a search for "mission statement" gives
you a precise definition:
"Our Mission
We are a global family with a proud heritage, passionately committed
to providing personal mobility for people around the world. We
anticipate consumer needs and deliver outstanding products and
services that improve people’s lives."

The Ford web page puts the mission statement in the context of company
vision and values:

Note that each of the Ford divisions have mission statements that
support the corporate mission.

Google search strategy:
"Ford Motor" + CEO + history

Best regards,

rwh1955-ga rated this answer:4 out of 5 stars

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