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Q: Flannel panel ( No Answer,   2 Comments )
Subject: Flannel panel
Category: Arts and Entertainment
Asked by: steven777-ga
List Price: $10.00
Posted: 26 Jul 2006 02:09 PDT
Expires: 25 Aug 2006 02:09 PDT
Question ID: 749639
The term 'flannel panel' is used to describe the credits and contacts
column in a magazine or newspaper. What is the origin of this phrase
and its use in this context?
There is no answer at this time.

Subject: Re: Flannel panel
From: myoarin-ga on 26 Jul 2006 04:36 PDT
Here is one definition, but no origin or explanation:
"flannel panel  	
humorous term (used in newspapers, which traditionally do not credit
staff) for a magazine masthead panel listing publisher and staff
details. (Flannel = hot air)"

I also found on a blog flannel equated to hot air.
Subject: Re: Flannel panel
From: thursdaylast23-ga on 26 Jul 2006 07:54 PDT
Jenny McKay, in "The Magazines Handbook" (2000), writes about the
masthead: "Morrish says this can also be called a ?flannel panel'
although my random queries about this have yielded no one who knew the
term." She goes on to say that the lack of corroboration simply
illustrates that the usage of the term is not universal in the
publishing world (page 139; quotation courtesy of Google Book search).
"Morrish" is John Morrish, whose book "Magazine Editing" (1996)
includes the term in its glossary (information thanks to Amazon
full-text book search). Neither offers an origin of the term.

According to the Oxford English Dictionary, one definition of
"flannel" is: "Nonsense, ?hot air?; flattery, unnecessary
ostentation." The first instance of this meaning cited in the OED is
from 1927. That suggests the term originated sometime after that date,
although if the term was not common currency in the industry in 2000,
the origin is probably much more recent.

A cynical definition of "flannel panel," in reference to Amiga Power,
a short-lived UK computing magazine (1991-96; see Wikipedia): "It's
always good to know who's responsible for something, which is where
the flannel panel comes in. It is, of course, merely the list of
credits at the beginning of a magazine, but, like all jargon, given a
stupid elevating name so people who work in a particular industry can
feel superior to people who don't." (The URL below is from Google's
cache; the page is not currently online.)

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