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Q: Cost of drug recalls in the US, Europe and Asia ( No Answer,   0 Comments )
Subject: Cost of drug recalls in the US, Europe and Asia
Category: Business and Money > Economics
Asked by: mikep1234-ga
List Price: $10.00
Posted: 29 Jul 2006 06:52 PDT
Expires: 31 Jul 2006 17:40 PDT
Question ID: 750623
There have been a number of high profile drug recalls in the US and
elsewhere in the world in recent years.  VIOXX and Fosamax for Merck
have been two  examples.  What does it cost to recall a drug? There is
the direct revenue, but there is also damage to the brand, is it
possible to quantify that as well?
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