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Q: Gold vs. Silver vs. Bronze ( Answered 4 out of 5 stars,   1 Comment )
Question  
Subject: Gold vs. Silver vs. Bronze
Category: Business and Money > Advertising and Marketing
Asked by: dipsearoader-ga
List Price: $25.00
Posted: 30 Jul 2006 19:57 PDT
Expires: 29 Aug 2006 19:57 PDT
Question ID: 750989
I would like to get ten different examples of how companies have
structured different tiers of membership or benefits into 3 groups,
such as gold vs. silver vs. bronze. Another example might be United
Airlines with 1K vs. Executive Premier vs. Premier.
Answer  
Subject: Re: Gold vs. Silver vs. Bronze
Answered By: bobbie7-ga on 30 Jul 2006 22:29 PDT
Rated:4 out of 5 stars
 
Hello Dipsearoader,

Below you will find over ten different examples of 3 tiered membership programs.


American Airlines
American AAdvantage
Executive Platinum, Platinum, and Gold 
http://www.aa.com/content/AAdvantage/programDetails/eliteStatus/qualificationRequirements.jhtml


Hyatt Gold Passport program
Gold Passport offers three membership levels: Gold, Platinum and Diamond
http://goldpassport.hyatt.com/gp/en/benefits/membership.jsp


Delta Hotels
Delta Privilege program to a three-tiered membership: Green, Gold and Platinum 
http://www.deltahotels.com/en/privilege/


Cunard World Club, three-tiered program
There are three levels of World Club membership:
Silver Cunarder (2nd Voyage)
Gold Cunarder (3rd-7th Voyage)
Platinum Cunarder (8th Voyage and up)
http://www.cunardline.com/CWC/default.asp?Active=Benefits



Aer Lingus Gold Circle Club
Gold Circle
Gold Circle Prestige
Gold Circle Elite
http://www.flyaerlingus.com/cgi-bin/obel01im1/Services/serv_tab_benefits.jsp?BV_SessionID=@@@@1471741935.1154322627@@@@&BV_EngineID=cccfaddihgffgkicefecfigdffgdfkj.0&P_OID=-8072&Category=3


British Airways Executive Club 
There are three elite levels in Executive Club: Blue, Silver and Gold.
http://www.britishairways.com/travel/ecbenftlanding/public/en_us


Shangri-La Hotels & Resorts Golden Circle
Shangri-La's three member tiers are Classic, Executive and Elite
https://www.shangri-la.com/gc/en/index.aspx


Qantas Airways
The Frequent Flyer elite program is three-tiered into Silver, Gold and
Platinum levels
http://www.qantas.com.au/fflyer/dyn/program/privileges
http://www.qantas.com.au/fflyer/dyn/program/statusPrivileges


Northwest WorldPerks
Northwest offers a three-tiered elite-level program: Silver, Gold and
Platinum Elite.
http://www.nwa.com/freqfly/elite/overview.html


Marriott 
Marriott offers three levels of elite status: Silver, Gold and Platinum,
http://marriott.com/rewards/terms/elite.mi


Air France/KLM Flying Blue 
Silver , Gold and  Platinum Status
http://www.airfrance.us/cgi-bin/AF/US/en/common/util/forwardClusterAction.do?url=fblue_avantages_elite.htm&BV_SessionID=@@@@0710031248.1154323401@@@@&BV_EngineID=cccgaddiflgedklcefecekedgfndflh.0



Oneworld has three premium levels - Ruby, Sapphire, and Emerald 
http://www.oneworld.com/fbt/home.cfm



Ballistik Hockey
Ballistik Hockey 3-tiered VIP Membership Program
VIP Platinum, VIP Gold and VIP Silver.
http://www.ballistikhockey.com/shop/custom.asp?recid=30



Search terms:
3 tiers OR tiered elite OR awards program membership


I hope the information provided is helpful!

Best regards, 
Bobbie7
dipsearoader-ga rated this answer:4 out of 5 stars
Thanks! I'll be posting a follow-up question later today if you're interested.

Comments  
Subject: Re: Gold vs. Silver vs. Bronze
From: bobbie7-ga on 31 Jul 2006 13:44 PDT
 
>I'll be posting a follow-up question later today if you're interested.<

Yes, I would be interested in your follow-up question. If you want me
to answer it, just put my name in the subject line of the question.

Thank you,
Bobbie7

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