besides actual manufactuer's (i.e dell, gateway, companies like that)
where are the top 5 places online computers are bought(ex: amazon.com
is the leading online retailer of books, even though they dont publish
books). |
Request for Question Clarification by
haversian-ga
on
11 Oct 2002 01:04 PDT
Actually, Dell, Gateway, and "companies like that" don't manufacture
computers. Manufacturing is outsourced, typically to Oriental
manufacturers (in China, Taiwan, etc.) They do some design,
validation, etc. and do the advertising and customer service sorts of
things (though tech support is more and more often outsourced as
well).
So, if these are not the kind of companies you are looking for, please
elaborate. What sorts of companies *are* you looking for? Can you
give either a list from which you would like the largest, or are you
just looking for companies not typically thought to be associated with
computers?
|
This question is a bit thornier than it might initially appear, as
vendors rarely rely on Internet sales alone. In addition, one of the
acknowledged leaders in the business -- Egghead.com -- has sold its
assets to Amazon.com
Also, one has to be careful in looking at revenue numbers for
companies to separate peripherals, software and computers.
This Week in Consumer Electronics (TWICE) last did a survey of PC
retail sales a year ago and ranked the top consumer
direct/catalog/Internet resellers. The ranks below are among ALL
retailers:
8. PC Connection $1.4 billion
11. Micro Warehouse $869 million
15. Buy.com $669 million
17. Egghead $463 million*
20. PC Warehouse $400 million
31. CDW $152 million
* assets purchased by Amazon.com
For reference, the top 5 PC retailers in 2000, according to TWICE,
were:
1. CompUSA $5.6 billion
2. BestBuy $5.0 billion
3. Gateway Country $4.5 billion
4. Circuit City $3.5 billion
5. Staples $2.3 billion
The TWICE survey "Top PC Chains Sales Up 13.7%" (June, 2001) is
available here:
http://www.tvinsite.com/twice/index.asp?layout=story&articleId=CA90585&pubdate=06/25/2001&display=searchResults
A separate study was done in May, 2000 by a University of Maryland and
has data relating to computer sales done over the Internet only. "The
Impact of Market Concentration on Business-to-consumer E-commerce"
Rudolfo Bonacci, (May, 2000) provides these numbers for sales via the
Internet:
Egghead: $159 million
CDW: $101 million
Outpost.com: $125 million
PC Connection: $89 million
NECX Direct: $30.3 million
Bonacci's study is here:
http://www.rhsmith.umd.edu/lbpp/jbailey/ents609/EComBonacci.pdf
Best regards,
Omnivorous-GA |
Request for Answer Clarification by
aieoncorp-ga
on
13 Oct 2002 11:18 PDT
I apologize for the the misunderstanding. Obviously, I was not very
clear on waht I was asking for. The information given was in the
right direction, but not what I wanted to know. Please allow me to
rephrase it; Out of the following price comparison sites, how many
computer sales leads to they recieve online altogether, and out of
those leads, how many computers are then purchase through online
consumers. The sites that I would like considered are mySimon,
Bizrate, DealTime, and PriceGrabber. Thank You for your time and
reconsideration. You guys are excellent at your jobs.
|
Clarification of Answer by
omnivorous-ga
on
14 Oct 2002 13:56 PDT
Dear aieoncorp --
Well, I certainly was off on that answer!
One of the best sies for web statistics is ComScore Networks, which
tracks a wide variety of web statistics. The firm that comes out at
or near the top of all measurements consistently has been Bizrate.com.
For March, 2001, Media Metrix reported that Bizrate had the most
visitors of any on-line sales site (about 10 million) -- and also that
purchasers spent more. Media Metrix uses BPI or buying power index to
gauge spending, the norm being 100. Bizrate scored 673 -- meaning
that the average visitor to that site spends 6.73 times the average
Internet shopper. The data is from the Jupiter Media Metrix
announcement of March, 2001 data -- and the availability of BPI
measures:
http://www.comscore.com/news/pr_netScore_bpi_mar01.htm
None of the other three competitors was mentioned in the top 20.
By November, 2001, Bizrate's traffic was running about 12 million
people per month, making it #24 among all websites. Again, Jupiter
Media Metrix report on holiday on-line shopping (Jan. 7, 2002):
http://www.comscore.com/news/mm/pr_mm_010702a.htm
DealTime shows up in a March Media Metrix report, showing 5.4 million
visitors to its site in January and 6.9 million in February, but isn't
in the top 50 sites:
http://www.comscore.com/news/mm/pr_mm_031402.htm
The most-recent data for mySimon is from early 2001, reporting on the
holiday shopping season. Media Metrix data indicates that it had
about 283,000 visitors per day during the 5-week 2000 holiday season
and was running at about half the rate of Bizrate.com:
http://www.comscore.com/news/mm/pr_mm_010702a.htm
There is no information on the Media Metrix site that I could find on
Price Grabber.
As for the conversion rates at each site, that data is pretty tightly
held by companies and not very easily accessible.
The perfect was to get to this data is to go to Comscore's website
(http://www.comscore.com/), then use Google's site search capability
on each of the companies you mentioned. It turns up each of the
mentions by Media Metrix from the monthly Internet statistics.
Best regards,
Omnivorous-GA
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