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Q: US Calendar Market Size ( Answered,   0 Comments )
Question  
Subject: US Calendar Market Size
Category: Reference, Education and News > Consumer Information
Asked by: jtbold-ga
List Price: $25.00
Posted: 04 Aug 2006 10:42 PDT
Expires: 03 Sep 2006 10:42 PDT
Question ID: 752585
How big is the US calendar market and what is the rate of growth?
Answer  
Subject: Re: US Calendar Market Size
Answered By: bobbie7-ga on 04 Aug 2006 16:27 PDT
 
Hello Jtbold,

The U.S.  calendar industry is worth $467 million a year, and
approximately 52 million individual calendars are sold a year.
According to Hillel Levin, general manager of Calendars.com, the
calendar market is growing.

Relevant excerpts:

"Calendars feed into the wide gamut of affinities that people have,
from dog breeds to crafts, classic tractors, lawn mowers, outhouses
and on and on."

?It's also a reflection of the galloping growth of the calendar industry.?

?According to a study commissioned by Calendars.com, the calendar
publishing industry now totals about $467 million a year. About 52
million individual calendars are sold a year.?


"Every year it's bigger," Levin says. "Three years ago, we had 2,500
titles, last year we had 5,000, this year we've got 6,500."

USA Today: December 28, 2005    
http://www.usatoday.com/life/2005-12-28-calendars_x.htm


GROWTH

1997 
Calendars market was worth $220.4 million 
http://www.answers.com/topic/miscellaneous-publishing

2001
Calendar market was a $300 million industry in the US
Read more about the calendar industry here:
http://publishingtrends.com/copy/01/0108/0108travails.htm

2005
Calendar market $467 million a year
http://www.usatoday.com/life/2005-12-28-calendars_x.htm

http://www.publishersweekly.com/article/CA6357418.html?pubdate=7%2F31%2F2006&display=current

Calendar sales rose 16% at  Ronnie Sellers Productions this year.
http://www.publishersweekly.com/article/CA6312813.html?industryid=23630&industry=Small+Presses

http://www.publishersweekly.com/article/CA6357418.html?pubdate=7%2F31%2F2006&display=current


Search terms:
"*  million * calendars
Calendar growth OR trends market OR industry
"Calendar publishers OR publishing" industry growth


I hope the information provided is helpful!

Best regards,
Bobbie7
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