How much do big chain retailers (Starbucks, Gap, Albertsons) spend on
marketing per customer per year?

Are there any publications that provide that information?

One can conceivably back into the number by taking the annual
marketing budget of a retailer and divide it by the number of
customers the retailer has in a given year.  You can get to the number
of customers by dividing gross revenue by customer count (number of
transactions divided by avg. visit frequency per customer per year)

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I guess we could work on this.I am looking for this info too. i read
some where that avg spending for any company is abt 13%. Do you have
info on marketing budgets of these companies??

i have some other data that can help us find an answer.

varij