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Q: Playing Euromillions online ( Answered,   0 Comments )
Question  
Subject: Playing Euromillions online
Category: Business and Money > eCommerce
Asked by: iebull-ga
List Price: $100.00
Posted: 08 Aug 2006 03:54 PDT
Expires: 07 Sep 2006 03:54 PDT
Question ID: 753759
We currently have purchased a website to play lotteries online. We are
adding to the site the EuroMillions lottery. We are trying to find the
best market to penetrate by asking the following questions (below
Europeans should be inclusive of the UK participants):

1) How many people play the Euromillions lottery per week?
2) How much do these people spend on Euromillions on average per week?
How many rows do they play?
3) Which are the European countries with the most participation in the
Euromillion lottery?
4) What is the average age of Euromillion lottery participants?
5) How many Europeans play lottery online? Can this be separated into
country by country?
6) What is the connectivity rates based on age for those European
internet users over 18?
7) Which European countries have access to Euromillion via a lottery
?store?, and which countries do not?
Answer  
Subject: Re: Playing Euromillions online
Answered By: belindalevez-ga on 08 Aug 2006 13:44 PDT
 
<Euro Millions.

1.
Number of Euro Millions players ? 200 million
Per capita sales - $0.40
http://www.lexdon.com/article/GTECH_Announces_Record_Revenues_for/44043.html

---------------------------------------------
2.
Average spend on Euro Millions in the UK is about 3.00 per week per
person. At 1.50 per line, an average of two lines per person is
played.
Source: The times.
http://www.timesonline.co.uk/article/0,,7-2020335,00.html

UK
Lottery ticket sales average of 2.80 per player.
Source: Camelot.
http://www.camelotgroup.co.uk/socialreport2005/pdf/section-pdfs/section-playing-and-winning.pdf

Average weekly spend per  social group on lotto games.
AB - 1.61
C1 - 2.07
C2 - 2.61
DE - 2.32
Source: Camelot.
http://www.camelotgroup.co.uk/socialreport2005/pdf/section-pdfs/section-responsible-gaming.pdf
--------------------------------------
3.
Euro Millions sales by country (Euro)
Austria 80 million
Belgium 28 million
France 866 million
Ireland 59.1 million
Luxembourg 21.8 million
Portugal 580 million
Switzerland 4.91 million
UK 478.6 million

Total spent on euromillions by country.
Austria 80,000,000
Belgium 28,724,504 (2004)
Portugal 149,503,046 (part year 2004) 580,023,070 (forecast 2005)
Source: Institut suisse de droit compare. Swiss Institute of Comparative Law.
http://www.isdc.ch/d2wfiles/document/4418/4017/0/2nd%20ECONOMIC%20STUDY%20Ch%201-6.pdf

UK average weekly sales of Euromillion tickets are 6.2 million. This
works out at yearly sales of 322.4 million or Euro 478.6 million.
Source: Camelot.
http://64.233.183.104/search?q=cache:BbcXAh6DnZEJ:www.camelotgroup.co.uk/aboutcamelot/QuarterSalesUpdate/CamelotquarterlysalesQ1_0607.pdf+%22euromillions%22+average&hl=nl&ct=clnk&cd=13

Ireland Euro 59.1 million in 2005.
Source: Wickipedia.
http://en.wikipedia.org/wiki/An_Post_National_Lottery_Company

In France, Euro Millions accounts for 16.9% of sales for draw games.
Sales of draw games were Euro 5.13 billion in 2005.
Source: Francaise Des Jeux
http://www.fdjeux.com/institutionnel_uk/entreprise/chiffres/

In Luxembourg sales of Euro Millions were Euro 21,823,278. Euro
Millions accounts for 31.8% of total sales.
Source: Annual Report. Loterie Nationale (Luxembourg).
http://www.loterie.lu/fr/loterie/loterie/pdf/ra_2005.pdf

In Switzerland 4,735,328  grids were sold from October. Sales were CHF
7,728,055 (Euro 4.91 million).
Source: Rapport d?activite. Loterie Romande.
http://www2.loterie.ch/data/info/145/rapport2004.pdf

Annual reports of the Spanish lottery.
Source: Loterias y Apuestas del Estado.
http://onlae.terra.es/indexp.htm



---------------------------------------
4.
Demographics of UK lottery players.
Around 70% of the adult population play at least one National Lottery
game regularly (up to once a month). Players are spread across the
socio-economic groups in line with national demographics. There is
remarkably little difference between income groups, age groups, or
gender amongst players.
Source: Camelot.
http://www.national-lottery.co.uk/player/p/about/respAddictive.do

Demographics of online lottery site lottery.co.uk
Male 43%
Female 53%

Age 
Under 18  - 3%
18 to 25 - 10%
26 to 35 - 23%
36 to 45 - 20%
46 to 55 - 22%
55 +  - 22%

The percentage from each socio-economic group is also shown on the site.

Players spend an average of 4.15 per week across all the draws which
is 1 more than the national average of 3.15.
Source: The Lottery Co. Ltd
http://www.lottery.co.uk/info/demographics.asp

France ? player population
53% women
47% men
37% were aged under 35
33% played at least once a week.
Average player spend Euro 5
Player profile by socio-occupation
Retirees ? 19%
Non-workers ? 21%
Clerical workers ? 20%
Farmer ? 1%
Professional ? 4%
Senior management ? 6%
Manual workers ? 14%
Middle management ? 15%
Source: Francaise Des Jeux
http://www.fdjeux.com/institutionnel_uk/entreprise/chiffres/chiffres_joueursUK.php

----------------------------------------
5. Online players.
Of the 200 million players, the figures suggest that under 1.5 million
are playing on line. However the number grew by 60.9 percent last
year.

Figures from the UK National Lottery show that online sales currently
account for less than 1% of total ticket sales.
Retail sales 4,759.7 million
Interactive sales 214.8 million
Postal and Online sales 38.3 million
Total 5,012.8 million

Postal and online sales account for just 0.76 percent of total sales
but have risen by 60.9 percent in the last year.
Source: Camelot.
http://64.233.183.104/search?q=cache:q-Xenl0Rpt0J:www.camelotgroup.co.uk/pressreleases/2006/May/EndYearResults2006.pdf+%22euromillions%22+%22interactive+sales%22&hl=nl&ct=clnk&cd=1

The Swiss lottery company had 28 million online transactions in 2004.
Source: Loterie Romande.
http://www2.loterie.ch/data/info/145/rapport2004.pdf

---------------------------------------
6. Internet penetration as of March 31, 2006.

Austria 56.8%
Belgium 48.7%
Cyprus 31%
Czech Republic 49.9%
Denmark 69.4%
Estonia 50%
Finland 62.5%
France 43%
Germany 59%
Hungary 30.3%
Ireland 50.7%
Italy 48.8%
Latvia 35.3%
Lithuania 28.3%
Luxembourg 58.9%
Malta 78.1%
Netherlands 65.9%
Poland 27.8%
Portugal 58%
Slovakia 42.3%
Slovenia 48.5%
Spain 38.7%
Sweden 74.9%
United Kingdom 62.9%
Source: Miniwatts Marketing Group. Internet World Stats.
http://www.internetworldstats.com/stats9.htm

---------------------------------------
7. Offline access to Euro Millions
The following countries have offline access:
UK, Spain, France, Austria, Belgium, Ireland, Luxembourg, Portugal and Switzerland.

The following EU member states do not:
Cyprus
Czech Republic
Denmark
Estonia
Finland
Germany 
Greece
Hungary
Italy
Latvia
Lithuania
Malta
Poland
Slovakia
Slovenia
Sweden
The Netherlands

Participating countries
UK, Spain, France, Austria, Belgium, Ireland, Luxembourg, Portugal and Switzerland.
Source: Playeuromillions.com
http://www.playeuromillions.com/about.php#1

Spain ? tickets can be bought at official outlets.
http://costablanca.angloinfo.com/countries/spain/lottery.asp

UK ? tickets can be bought at any National Lottery outlet.
Source: Lottery.co.uk
http://www.lottery.co.uk/news/EuroMillionsMania.htm

Ireland ? can be played via any Lotto Agent.
Source: The National Lottery. Ireland.
http://www.lotto.ie/howtoplay/euromillions.asp

France
Customer base ? 28.8 million players.
Source: Francaise Des Jeux
http://www.fdjeux.com/institutionnel_uk/entreprise/jeux/>


<Search strategy:>

<"euromillions" "million players">
<://www.google.be/search?hl=nl&q=%22euromillions%22+%22million+players%22&meta=>

<Loterias y Apuestas del Estado>
<://www.google.com/search?hl=nl&rls=GGLG%2CGGLG%3A2006-26%2CGGLG%3Aen&q=Loterias+y+Apuestas+del+Estado+&lr=>

<switzerland "Euro millions">
<://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLG,GGLG:2006-26,GGLG:en&q=switzerland+%22Euro+millions%22>

<"internet penetration" "european union">
<://www.google.com/search?hl=nl&rls=GGLG%2CGGLG%3A2006-26%2CGGLG%3Aen&q=%22internet+penetration%22+%22european+union%22&lr=>


<Hope this helps.>
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