<Euro Millions.
1.
Number of Euro Millions players ? 200 million
Per capita sales - $0.40
http://www.lexdon.com/article/GTECH_Announces_Record_Revenues_for/44043.html
---------------------------------------------
2.
Average spend on Euro Millions in the UK is about £3.00 per week per
person. At £1.50 per line, an average of two lines per person is
played.
Source: The times.
http://www.timesonline.co.uk/article/0,,7-2020335,00.html
UK
Lottery ticket sales average of £2.80 per player.
Source: Camelot.
http://www.camelotgroup.co.uk/socialreport2005/pdf/section-pdfs/section-playing-and-winning.pdf
Average weekly spend per social group on lotto games.
AB - £1.61
C1 - £2.07
C2 - £2.61
DE - £2.32
Source: Camelot.
http://www.camelotgroup.co.uk/socialreport2005/pdf/section-pdfs/section-responsible-gaming.pdf
--------------------------------------
3.
Euro Millions sales by country (Euro)
Austria 80 million
Belgium 28 million
France 866 million
Ireland 59.1 million
Luxembourg 21.8 million
Portugal 580 million
Switzerland 4.91 million
UK 478.6 million
Total spent on euromillions by country.
Austria 80,000,000
Belgium 28,724,504 (2004)
Portugal 149,503,046 (part year 2004) 580,023,070 (forecast 2005)
Source: Institut suisse de droit compare. Swiss Institute of Comparative Law.
http://www.isdc.ch/d2wfiles/document/4418/4017/0/2nd%20ECONOMIC%20STUDY%20Ch%201-6.pdf
UK average weekly sales of Euromillion tickets are £6.2 million. This
works out at yearly sales of £322.4 million or Euro 478.6 million.
Source: Camelot.
http://64.233.183.104/search?q=cache:BbcXAh6DnZEJ:www.camelotgroup.co.uk/aboutcamelot/QuarterSalesUpdate/CamelotquarterlysalesQ1_0607.pdf+%22euromillions%22+average&hl=nl&ct=clnk&cd=13
Ireland Euro 59.1 million in 2005.
Source: Wickipedia.
http://en.wikipedia.org/wiki/An_Post_National_Lottery_Company
In France, Euro Millions accounts for 16.9% of sales for draw games.
Sales of draw games were Euro 5.13 billion in 2005.
Source: Francaise Des Jeux
http://www.fdjeux.com/institutionnel_uk/entreprise/chiffres/
In Luxembourg sales of Euro Millions were Euro 21,823,278. Euro
Millions accounts for 31.8% of total sales.
Source: Annual Report. Loterie Nationale (Luxembourg).
http://www.loterie.lu/fr/loterie/loterie/pdf/ra_2005.pdf
In Switzerland 4,735,328 grids were sold from October. Sales were CHF
7,728,055 (Euro 4.91 million).
Source: Rapport d?activite. Loterie Romande.
http://www2.loterie.ch/data/info/145/rapport2004.pdf
Annual reports of the Spanish lottery.
Source: Loterias y Apuestas del Estado.
http://onlae.terra.es/indexp.htm
---------------------------------------
4.
Demographics of UK lottery players.
Around 70% of the adult population play at least one National Lottery
game regularly (up to once a month). Players are spread across the
socio-economic groups in line with national demographics. There is
remarkably little difference between income groups, age groups, or
gender amongst players.
Source: Camelot.
http://www.national-lottery.co.uk/player/p/about/respAddictive.do
Demographics of online lottery site lottery.co.uk
Male 43%
Female 53%
Age
Under 18 - 3%
18 to 25 - 10%
26 to 35 - 23%
36 to 45 - 20%
46 to 55 - 22%
55 + - 22%
The percentage from each socio-economic group is also shown on the site.
Players spend an average of £4.15 per week across all the draws which
is £1 more than the national average of £3.15.
Source: The Lottery Co. Ltd
http://www.lottery.co.uk/info/demographics.asp
France ? player population
53% women
47% men
37% were aged under 35
33% played at least once a week.
Average player spend Euro 5
Player profile by socio-occupation
Retirees ? 19%
Non-workers ? 21%
Clerical workers ? 20%
Farmer ? 1%
Professional ? 4%
Senior management ? 6%
Manual workers ? 14%
Middle management ? 15%
Source: Francaise Des Jeux
http://www.fdjeux.com/institutionnel_uk/entreprise/chiffres/chiffres_joueursUK.php
----------------------------------------
5. Online players.
Of the 200 million players, the figures suggest that under 1.5 million
are playing on line. However the number grew by 60.9 percent last
year.
Figures from the UK National Lottery show that online sales currently
account for less than 1% of total ticket sales.
Retail sales £4,759.7 million
Interactive sales £214.8 million
Postal and Online sales £38.3 million
Total £5,012.8 million
Postal and online sales account for just 0.76 percent of total sales
but have risen by 60.9 percent in the last year.
Source: Camelot.
http://64.233.183.104/search?q=cache:q-Xenl0Rpt0J:www.camelotgroup.co.uk/pressreleases/2006/May/EndYearResults2006.pdf+%22euromillions%22+%22interactive+sales%22&hl=nl&ct=clnk&cd=1
The Swiss lottery company had 28 million online transactions in 2004.
Source: Loterie Romande.
http://www2.loterie.ch/data/info/145/rapport2004.pdf
---------------------------------------
6. Internet penetration as of March 31, 2006.
Austria 56.8%
Belgium 48.7%
Cyprus 31%
Czech Republic 49.9%
Denmark 69.4%
Estonia 50%
Finland 62.5%
France 43%
Germany 59%
Hungary 30.3%
Ireland 50.7%
Italy 48.8%
Latvia 35.3%
Lithuania 28.3%
Luxembourg 58.9%
Malta 78.1%
Netherlands 65.9%
Poland 27.8%
Portugal 58%
Slovakia 42.3%
Slovenia 48.5%
Spain 38.7%
Sweden 74.9%
United Kingdom 62.9%
Source: Miniwatts Marketing Group. Internet World Stats.
http://www.internetworldstats.com/stats9.htm
---------------------------------------
7. Offline access to Euro Millions
The following countries have offline access:
UK, Spain, France, Austria, Belgium, Ireland, Luxembourg, Portugal and Switzerland.
The following EU member states do not:
Cyprus
Czech Republic
Denmark
Estonia
Finland
Germany
Greece
Hungary
Italy
Latvia
Lithuania
Malta
Poland
Slovakia
Slovenia
Sweden
The Netherlands
Participating countries
UK, Spain, France, Austria, Belgium, Ireland, Luxembourg, Portugal and Switzerland.
Source: Playeuromillions.com
http://www.playeuromillions.com/about.php#1
Spain ? tickets can be bought at official outlets.
http://costablanca.angloinfo.com/countries/spain/lottery.asp
UK ? tickets can be bought at any National Lottery outlet.
Source: Lottery.co.uk
http://www.lottery.co.uk/news/EuroMillionsMania.htm
Ireland ? can be played via any Lotto Agent.
Source: The National Lottery. Ireland.
http://www.lotto.ie/howtoplay/euromillions.asp
France
Customer base ? 28.8 million players.
Source: Francaise Des Jeux
http://www.fdjeux.com/institutionnel_uk/entreprise/jeux/>
<Search strategy:>
<"euromillions" "million players">
<://www.google.be/search?hl=nl&q=%22euromillions%22+%22million+players%22&meta=>
<Loterias y Apuestas del Estado>
<://www.google.com/search?hl=nl&rls=GGLG%2CGGLG%3A2006-26%2CGGLG%3Aen&q=Loterias+y+Apuestas+del+Estado+&lr=>
<switzerland "Euro millions">
<://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLG,GGLG:2006-26,GGLG:en&q=switzerland+%22Euro+millions%22>
<"internet penetration" "european union">
<://www.google.com/search?hl=nl&rls=GGLG%2CGGLG%3A2006-26%2CGGLG%3Aen&q=%22internet+penetration%22+%22european+union%22&lr=>
<Hope this helps.> |
