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Q: Marketing via web TV ( Answered 5 out of 5 stars,   1 Comment )
Question  
Subject: Marketing via web TV
Category: Business and Money > Advertising and Marketing
Asked by: brudenell-ga
List Price: $10.00
Posted: 09 Aug 2006 06:00 PDT
Expires: 08 Sep 2006 06:00 PDT
Question ID: 754204
I am searching for companies that market, on behalf of clients, in
public places on small (home television size or less) screens
connected to the Internet. Specifically I am looking for video screen
marketing that can be changed/ upgraded via a web link.

Request for Question Clarification by bobbie7-ga on 09 Aug 2006 08:51 PDT
Hello again Brudenell!

It appears you are asking about digital signage.
http://dss.rell.com/what.asp

Providers 

"Retailers use providers like Premier Retail Networks, DMX Music,
Creative Realities, and Screeny Media, a French company that's now
expanding to the U.S. to distribute content into stores. As in the
model used by big-box stores, shops download the video from a
centralized server maintained by the providers either via satellite or
broadband Internet connection, then feed it to the screens."

"SMART" SIGNAGE.  But while San Francisco-based Premier Retail
Networks, the major provider to Wal-Mart and Best Buy, distributes
content and sells ad space to outside companies much like a normal TV
station would do, competitors charge a subscription fee and offer a
higher level of customization. Carlson Wagonlit Travel, an agency in
France, uses the Screeny Media service to display daily package deals
-- including images and video of destinations and current price
information -- on the plasma TVs in its store windows."
 
http://www.businessweek.com/bwdaily/dnflash/nov2004/nf20041122_9652.htm

Read more about it here
http://en.wikipedia.org/wiki/Digital_signage

Is this the answer you have in mind or are you looking for something different?

Bobbie7

Clarification of Question by brudenell-ga on 09 Aug 2006 17:40 PDT
Hello bobbie7-ga!

We meet again. So nice of you to pick up my question. You are
absolutely correct- digital signage companies are what I am looking
for. Please post as an answer.

Very best regards

Brudenell
Answer  
Subject: Re: Marketing via web TV
Answered By: bobbie7-ga on 09 Aug 2006 17:45 PDT
Rated:5 out of 5 stars
 
Dear Brudenell!

Thank you for accepting the digital signage information as your official answer.

I am reposting the material below for your convenience.

Sincerely,
Bobbie7

-----------------------------------------------------


What is digital signage?
http://dss.rell.com/what.asp


Digital Signage Providers 

"Retailers use providers like Premier Retail Networks, DMX Music,
Creative Realities, and Screeny Media, a French company that's now
expanding to the U.S. to distribute content into stores. As in the
model used by big-box stores, shops download the video from a
centralized server maintained by the providers either via satellite or
broadband Internet connection, then feed it to the screens."

"SMART" SIGNAGE.  But while San Francisco-based Premier Retail
Networks, the major provider to Wal-Mart and Best Buy, distributes
content and sells ad space to outside companies much like a normal TV
station would do, competitors charge a subscription fee and offer a
higher level of customization. Carlson Wagonlit Travel, an agency in
France, uses the Screeny Media service to display daily package deals
-- including images and video of destinations and current price
information -- on the plasma TVs in its store windows."
 
BusinessWeek
http://www.businessweek.com/bwdaily/dnflash/nov2004/nf20041122_9652.htm

Read more about it here
http://en.wikipedia.org/wiki/Digital_signage
brudenell-ga rated this answer:5 out of 5 stars and gave an additional tip of: $10.00
Exactly what I was looking for! Quick reply. Great service. Thank you.

Comments  
Subject: Re: Marketing via web TV
From: bobbie7-ga on 10 Aug 2006 08:10 PDT
 
Dear Brudenell,
Thank you very much for the five star rating and generous tip!
--Bobbie7

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