What is the customer acquisition cost for travel agents? (i.e. How
much does it cost a travel agent to acquire a new customer?)

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Request for Question Clarification by bobbie7-ga on 11 Aug 2006 22:42 PDT

Hi Jason!

I located two examples of the customer acquisition cost for one new customer.

- Priceline (end of 2001)

- Ctrip (2004)

Would this information work for you?

Thanks, 

Bobbie7

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Clarification of Question by jasongriffith-ga on 12 Aug 2006 06:27 PDT

Hi Bobbie, we are looking for offline traditional travel agents.

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Request for Question Clarification by bobbie7-ga on 12 Aug 2006 09:18 PDT

I'll see if I can find something offline for you.

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Clarification of Question by jasongriffith-ga on 13 Aug 2006 09:18 PDT

Sounds good Bobbie. Will wait to hear from you

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Request for Question Clarification by bobbie7-ga on 13 Aug 2006 09:38 PDT

Jason,

I did not find any relevant information. Do you have a particular
offline travel agency in mind?

Perhaps if you give me a few names I may be able to locate some numbers.

Bobbie

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Clarification of Question by jasongriffith-ga on 13 Aug 2006 18:09 PDT

Can't really Bobbie - we're looking for an average cost of a regular
mom and pop agency which I guessed was a tough number to get. Thanks
for the effort...