I'm doing research on developing an Internet marketing strategy for a
sub prime credit card product.  I've been trying for days to find data
(demographic info: age dist, employment, income, gender) on the sub
prime market.  Sub prime consumers typically have FICO scores between
500-700; I know these scores are segmented into "FICO Bands"

I was hoping a market researcher could provide me with demographic
stats on  FICO bands between 500-700 so I can develope targeted
customer profiles.  Specifically, I am interested in age distribution,
income, homeownership (if available), gender, single vs. married (if
available), educational attainment and employment.

I would also like to know who the largest sub prime credit card
issuers are in the US and their market share.  I have an idea (HSBC,
Compucredit) but haven't been able to locate specific market share
information or any info on their target markets.  Thank you!

Here is an interesting article about subprime borrowers and their
demographics in Arizona.  I'm fairly sure that the demographics
(except when it comes to specific ethnic groups) don't change alot
between states when it comes to credit usage.
http://www.afsaonline.org/CMS/fileREPOSITORY/Subprime%20Lending%20in%20Arizona,%20An%20Empirical%20Analysis.pdf

And here is a good national source:
"The demographics of the subprime market are significant.  Thirty-five
percent of borrowers taking out suprime loans are over 55, while only
21% of prime borrowers are in that age group.  ... The share of
African-Americans in the subprime market is double their share in the
prime market."
I'm sure there is some more information in this testimony too.
http://www.state.ia.us/government/ag/senate_banking_testimony_7_26_01.pdf

Thank you, JFT!

Subprime in the credit card market is defined at Fico < 670.  There is
a "near prime" market for cards that is actually between 640-670.  You
are right, HSBC is one of the largest credit card issuers and
CompuCredit was purchased.  Capital One is one of the larger subprime
credit card companies as well.  HSBC and Capital One both have
interesting ways at looking at the subprime market.  I have studied
both in detail.

Google is not allowing me to have a research account at this time.  I
am trying to get access so that I would be able to answer your
question.

Thank you, gwyoung.  I hope you can get an account!