I am looking for the size of the retail market for drinks (ready to
drink, not powders) that contain whey protein (WPI or WPC). These
would include the major categories such as sports protein drinks,
sports hydration and rapid recovery drinks,
yogurt shakes such as Nouriche or Stonyfield Light Smoothie, and
infant formula, etc. I am interested in the size of the US market and any
of the following: the Western European market,the European market, or
any individual countries in Europe. I am also interested in what are
the three largest markets in Europe for consumption of whey based
beverages such as Germany, Switzerland, etc. |