Hello
We are needing quotable, verified, and up-to-date facts & figures of
cost comparison between off-line and online advertising
For example, we have found this report, but cannot verify its accuracy
http://rnacht.realblogging.com/default.asp?item=171156
We would need similar cost comparison ideally for US en European Real
Estat Market, as well as US and European Tourism Trade.
Comparais of investment versus numbers of prospects generated are to be made for:
Internet Pay per click, Pay on Placement, Direct E-Mailing,, e-Banners
Regular Print periodics and newspapers ads,
Road banners
Direct paper mail
Telephone Marketing
TV and radio |
Clarification of Question by
laurentsj-ga
on
22 Aug 2006 08:22 PDT
Put more simply, this question should be the single best argument to
convince organisations to switch to Internet, as the Return on
Investment from Internet Marketing, as opposed to Offline Conventional
Marketing, is much greater.
Well, at least according to this sort of report from Realtor.com.
So we need to find more evidence pointing to ROI comparison Online VS
Offline Marketing, and proving the Realtor.com case study.
Does this help?
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