Request for Question Clarification by
bobbie7-ga
on
25 Aug 2006 14:04 PDT
Joe,
Perhaps the information below will work for you. The figures can be
used to obtain a ballpark estimate of the U.S. soy sauce market.
Kikkoman, that has global sales in the region of $2 billion (?1.5
billion), is best known for the 400 million litres of soy sauce,
brewed from soybeans, wheat and salt, that it supplies to the global
market
http://www.ap-foodtechnology.com/news/ng.asp?id=56334-soy-seasoning-leader
?According to Mogi, Kikkoman expanded its business into the United
States in 1973 after demand in Japan had leveled off, and at present
operations overseas account for 22% of the company's sales and half
its total profits. Sales in the United States make up some 80% of
total foreign sales and 40% of the company's profits. Additionally, he
notes, US sales have grown at an annual rate of 10% over the past 30
years, giving Kikkoman a 56% share of a market in which its nearest
competitor does not even have 30%.?
February 2005
http://www.fpcj.jp/e/mres/viewsfromjapan/vfj_12.html?PHPSESSID=cd4779b0fbc173e01a345c1fa07fb150
What do you think?
Bobbie7