Hello Walter 46,
Europe
2 million water coolers
98% of water coolers are to be found out of the home and 2% are installed at home.
Growth
2007 - 3,920,000 water coolers out of home
United States
Estimated 8.6 million water coolers (penetration rate 29 per 1000)
50% in the home and 50% office
Sources of information:
?2002 sees Europe with nearly 2 million water coolers
According to Zenith International (2003 Report), by 2007 the European
HOD market should reach approximately 3 920 000 water coolers, taking
into account solely the away from home market. ?
?In Europe, the penetration rate as far as water coolers are concerned
is barely more than 3 per 1000 inhabitants whereas in the USA it
reaches 29 per 1000.?
?In Europe 98% of water coolers are to be found out of the home and 2%
are installed at home.?
?In comparison, approximately 50% of bottle sales in the USA are home
deliveries and 50% away from home.?
Groupe Danone & Eden Springs
http://www.edensprings.com/corporate/news/news_hod_europe.html
?With over 2 million water coolers in Western Europe, there is little
doubt about the role of water in today's diets.?
http://www.findarticles.com/p/articles/mi_qa4028/is_200407/ai_n9409826
?In comparison, there are an estimated 6.5 million units in the
260-million-person US market. Domestic growth is predicted to grow
around 4 percent in the next three to five years vs. 40 percent in
Europe, researchers say.?
Watertechonline
http://www.watertechonline.com/article.asp?IndexID=6631009
U.S. population
https://www.cia.gov/cia/publications/factbook/geos/us.html
?Zenith expects the industry to reach the 3 million unit mark with
volume sales in excess of 2 billion litres by 2007.?
Food and Drink Europe
http://www.foodanddrinkeurope.com/news/ng.asp?id=17801-danone-and-nestle
?Danone said that the European HOD market had grown by 40 per cent a
year in volume terms since 1995, and that the number of coolers in
offices and homes across the continent ? currently around 1 million ?
was expected to double by 2004 and triple by 2007.?
Food and Drink Europe
http://www.foodanddrinkeurope.com/news/ng.asp?id=15964-danone-enters-european
?In 1990 there were approximately six million water coolers installed
in the United States?
http://www.eere.doe.gov/buildings/appliance_standards/pdfs/fy03_priority_setting_app_a.pdf#search=%22%22million%20water%20coolers%22
I hope the information provided is helpful!
Search terms used:
"million water coolers
water cooler market "million units"
United States
Europe OR European
Installed water coolers
Best regards,
Bobbie7 |
